What's the Big Deal with Social Media #PCN14 #PCN14WHATSTHEBIGDEAL

2. THIS IS A 101 CRASH COURSE!
• This is a 101 crash course, just the basics folks! And a teeny bit intermediate!
• The goal here is to help ease you into Social Media
• Hopefully you leave empowered to continue searching for different Apps,
Programs, and Platforms to help with your business and personal life.
• Hopefully you leave with a connection with me and other social media gurus!
• I hope you dance….wait…that’s a song…oops
• Hopefully you have fun and learn a lil bit and if you didn’t, well you’re a little
know it all aren’t you? (Sorry that wasn’t nice…)
• And hopefully a laugh, or at least a smile,` at my cheeky humor.

3. A LITTLE ABOUT ME…..
Born and raised, (Yes Raised!)
In Nashville! Yea Baby!
#ilovesocialmedia
I used to be proud of this!
East Coast Yea!
*fistpump*

4. I WORK WITH SOME AWESOME NON-PROFIT ORGANIZATIONS!
African American Cultural
Alliance (Think Street Festival)
Gideon’s Army
American Diabetes
Association
Nashville
Peacemakers/
Moms Over
Murders
And many more……

5. AND I LIKE LONG WALKS ON THE BEACH…..

6. ON TO THE GOOD STUFF………

7. SOCIALMEDIAFOR2PLEASE!
ANDFEELFREETOBRINGALLYOURFRIENDS!
BUSINESS
THOSE WHO WISH TO PROFIT FROM THEIR
SOCIAL MEDIA EXPERIENCE.
PERSONAL
THOSE WHO USE SOCIAL MEDIA FOR PERSONAL
ENJOYMENT.

8. WHAT’S THE BIG DEAL?
Social media is a BIG deal for anyone who wants to connect, find,
learn, distribute, receive, or just about any reason use the internet.
Yes you can use the internet only to search information, but you
will be directed back to a social media platform about 98% of the
time. ( Please don’t quote me on percentages)
Social media is a BIG Deal because we use it in our everyday
lives to get everyday things done!
Let’s talk about what things we use Social Media for…..

9. GROCERY SHOPPING
GETTING YOUR
VEHICLE MAINTENCED
FINDING OLD
CLASSMATES
EMAIL FROM WORK
ENTERTAINMENT
CONNECTING WITH
CLIENTS
NETWORKING
MARKETING
PLAYING ONLINE
GAMES
EDUCATION
WEEKEND
EVENTS
FINDING
DINNER
SHOPPING
COMMENTARY
NEWS
VOICING YOUR
OPINION
GOSSIP
CONNECTING WITH FRIENDS

11. #HASHTAG
HASH·TAG
ˈHASHTAG/
NOUN
(ON SOCIAL MEDIA SITES SUCH AS TWITTER) A WORD OR PHRASE PRECEDED BY A HASH OR
POUND SIGN (#) AND USED TO IDENTIFY MESSAGES ON A SPECIFIC TOPIC.
"SPAMMERS OFTEN BROADCAST TWEETS WITH POPULAR HASHTAGS EVEN IF THE TWEET HAS
NOTHING TO DO WITH THEM“
THE HASH OR POUND SIGN (#).
“JOHN MISTOOK AN @ FOR A HASHTAG WHILE TWEETING DEROGATORY THOUGHTS ABOUT HIM"

12. LATERBRO.COM
SEND TWITTER OR FACEBOOK STATUS UPDATES LATER.
DOES EXACTLY WHAT IT SAYS.
SEND TWITTER AND/OR FACEBOOK STATUS UPDATES LATER.
WHY IS THIS IMPORTANT?
• SCHEDULING STATUS UPDATES GIVES CLIENTS THE APPEARANCE YOU ARE ALWAYS CONNECTED.
(EVEN WHEN YOU ARE NOT) AVAILABLE=THEY CAN DEPEND ON YOU
• STAYING CONNECTED ALLOWS YOU TO RESOLVE ISSUES OR CONCERNS IN A TIMELY FASHION.
• KEEP YOUR CLIENTS IN THE KNOW! THE QUICKER THEY KNOW, THE FASTER YOU CAN GET PAID!

14. TWUBS
• CREATE A UNIQUE HASHTAG
• GREAT FOR PARTIES AND MEET & GREETS
• KEEP TRACK OF YOUR USER BASE
• BE IN THE KNOW!
• MODERATED "TWEET TO SCREEN"WIDGETS FOR LIVE EVENTS.
• GET THE WORD OUT ABOUT YOUR BRAND

16. FACEBOOK
FOR BUSINESS
• FACEBOOK FOR BUSINESS! THIS IS ONE OF MY FAVORITES BECAUSE IT WORKS SEAMLESSLY WITH OTHER
APPLICATIONS (ONE I WILL TALK ABOUT NEXT) MAKING CONNECTING WITHYOUR CLIENTS A 1-2 STEP
PROCESS.
• FB FOR BUSINESS ALLOWS BUSINESS OWNERS TO BUY AD SPACE AND ATTRACT CLIENTS BY AUDIENCE
RATHER THAN MASS MARKETING THAT DOESN’T PERTAIN TO THE AUDIENCEA BUSINESS MAY BE LOOKING
TO ATTRACT. (IE. A LAWN CARE COMPANY MAY SEEK HOMEOWNERS OVER RENTERS-THERE ARE OPTIONS
TO MARKET TO SPECIFIC GROUPS BASED ON ACTIVITY ONLINE)

19. INSTAGRAM
• I LOVE INSTAGRAM! EVER JUST WANT TO SEE WHAT’S GOING ON?
• INSTAGRAM ALLOWS VIEWERS TO “BE” IN THE MOMENT WITH YOU.
• EVERYTHING FROM FOOD, TO OPINIONS, BIRTHDAY PARTIES, EVENTS, ANDPRODUCTS-ALLOWS YOU TO
THE VIEWER TO BE APART OF THE MOMENT THAT MEANT SOMETHING TO THEPERSON THAT TOOK THE
PICTURE.
• AS A BUSINESS OWNER THE EFFECT THAT A PICTURE OR SHORT VIDEO PROVIDES IS REALLY MORE THAN A
SALES PITCH COULD EVER PROVIDE.

20. INSTAGRAM ALLOWS THE PHOTOGRAPHER TO VISUALLY EXPLAIN THE PRODUCT OR SERVICE IN A QUICK AND
EDUCATIONAL MANNER. –Abena Imani
• When you are able to see a picture and quickly ask questions about the picture. You have
engaged the client/viewer on their terms.
• Instagram provides a platform for your product or service in “real-life” giving the client/viewer an
opportunity to imagine themselves utilizing it.
• When a client/viewer can imagine themselves using the product or service they will be more
likely to reach out to you.
• Instagram also keeps you in touch with friends and family with the real time videos and pictures.

22. HOOTSUITE
HOOTLET TO BE EXACT.
WORKING WITH GOOGLE CHROME
• HOOTSUITE FOR HOOTLET IS AWESOME!
• HOOTLET TAKES ALL OF YOUR SOCIAL MEDIA AND PUTS IT IN ONE PLACE.
• LIKE A POST? YOU CAN SCHEDULE TO POST IT LATER.
• LIKE A WEBPAGE? POST IT IMMEDIATELY FROM THE SCREEN YOU ARE ON.

23. Quickly share web pages to all of your social networks using the HootSuite Hootlet.
Your browsing experience made social. Access and share content from anywhere on the web. Find photos,
videos, blog posts and quotes. Find Tweets by location and share through Facebook, LinkedIn and Twitter with
one click.
Hootlet is a free extension to the Chrome browser that brings the power of HootSuite natively into the browser
experience. Hootlet is the smartest way to be social while you surf, allowing you to quickly:
● Search social media alongside your Google search
● Share while you surf, with one click and without leaving your current window
● Highlight text to share directly to social media
● Discover geographically relevant social media with location awareness
● Share images and videos effortlessly
Hootlet Highlights
● Access and share the world’s content
● Schedule your posts to go out at the best time
● Post to Twitter, Facebook and LinkedIn
● Make your searches social
(From Hootlet website)

25. PINTEREST
• “PIN” ITEMS TO BOARD
• SHOWCASE YOUR MERCHANDISE
• DIYS/HOW TO’S WITH YOUR PRODUCTS
• CREATIVE MINDS LOVE PINTEREST!

27. APPS EVERYONE SHOULD HAVE…..
Photo Repost App

28. WHERE CAN YOU FIND ME?
@ABENAIMANI
@ABENAIMANI
@ABENAIMANI
@ABENAIMANI ……OR
ABENAIMANIONAIR@GMAIL.COM

29. THANKYOU FOR YOUR ATTENTION!
If you want to talk more please meet me outside the Lecture Room!
QUESTIONS?