Social Media101
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This presentation is an introduction to the web 2.0 environment. It is not designed to be all encompassing, but to inspire interaction from attendees to address specific needs for their organization. I'm not presenting to listen to myself, I'm there to help!
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Social Media101
- 2. SOCIAL MEDIA : 101
- 3. SOCIAL MEDIA : 101 Presented by Nathan Smith
- 9. Remember When... All business was built on relationship?
- 10. Remember When... All business was built on relationship? The Doctor
- 11. Remember When... All business was built on relationship? The Doctor
- 12. Remember When... All business was built on relationship? The Doctor The Milkman
- 13. Remember When... All business was built on relationship? The Doctor The Milkman
- 14. What is ‘Social Media’?
- 15. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media
- 16. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media Generation of web platforms that demand interaction and foster a sense of community.
- 17. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media Generation of web platforms that demand interaction and foster a sense of community. Social Media is the new “word of mouth”
- 18. What is ‘Social Media’? Web 2.0 >> Social Media >> New Media Generation of web platforms that demand interaction and foster a sense of community. Social Media is the new “word of mouth” Gary Vaynerchuk said that Twitter is “Word of mouth...on steroids!”
- 19. Social / New Media
- 20. Social / New Media
- 21. Social / New Media
- 22. Social / New Media
- 23. Social / New Media
- 24. Social / New Media
- 25. Social / New Media
- 26. The #1 Search Engine
- 27. The #1 Search Engine
- 28. The #2 Search Engine?
- 29. The #2 Search Engine?
- 31. Business & Non-Profits go where the people go
- 32. Business & Non-Profits go where the people go
- 33. Business & Non-Profits go where the people go Get used to it...New Media is here to stay!
- 36. The #1 site in terms of engagement
- 37. The #1 site in terms of engagement Time spent on facebook is greater than Wikipedia, Amazon, Yahoo, Microsoft/Bing, YouTube, and Google...
- 38. The #1 site in terms of engagement Time spent on facebook is greater than Wikipedia, Amazon, Yahoo, Microsoft/Bing, YouTube, and Google... COMBINED!
- 39. The #1 site in terms of engagement Time spent on facebook is greater than Wikipedia, Amazon, Yahoo, Microsoft/Bing, YouTube, and Google... COMBINED! More than 400,000,000 active users
- 41. Where do I start?
- 42. Where do I start?
- 43. Where do I start? Create a personal account
- 44. Where do I start? Create a personal account Create a ‘fan’ page for your organization
- 45. Where do I start? Create a personal account Create a ‘fan’ page for your organization Customize your fan page with your face. Give someone for people to identify with your brand.
- 49. A micro-blogging platform Broadcast messages of 140 characters or less
- 50. A micro-blogging platform Broadcast messages of 140 characters or less Users can choose to follow you without you having to reciprocate
- 51. A micro-blogging platform Broadcast messages of 140 characters or less Users can choose to follow you without you having to reciprocate Approximately 100,000,000 users
- 52. A micro-blogging platform Broadcast messages of 140 characters or less Users can choose to follow you without you having to reciprocate Approximately 100,000,000 users Growing by 6.5 million per month
- 53. Where do I start?
- 54. Where do I start? Create a profile
- 55. Where do I start? Create a profile Complete all of the details
- 56. Where do I start? Create a profile Complete all of the details Complete the bio with info that tells something about your passions
- 57. Where do I start? Create a profile Complete all of the details Complete the bio with info that tells something about your passions Write your first ‘tweets’ about a topic that is consistent with what you will be tweeting about...something that excites you!
- 59. Where do I start?
- 60. Where do I start? Use the ‘find people’ tab to find users that you find interesting and ‘follow’ them
- 61. Where do I start? Use the ‘find people’ tab to find users that you find interesting and ‘follow’ them Use search.twitter.com to look for other users in your niche, talking about your niche, or living in your geographical area.
- 62. Where do I start? Use the ‘find people’ tab to find users that you find interesting and ‘follow’ them Use search.twitter.com to look for other users in your niche, talking about your niche, or living in your geographical area. Respond appropriately and timely to each tweet directed to you.
- 64. Where do I start?
- 65. Where do I start? CARE!
- 66. Where do I start? CARE! CARE!
- 67. Where do I start? CARE! CARE! CARE!
- 68. Where do I start? CARE! CARE! CARE! ie... GIVE A CRAP!
- 70. Don’t be a social media douchebag! Common signs of douchebaggery...
- 71. Don’t be a social media douchebag! Common signs of douchebaggery...
- 72. Don’t be a social media douchebag! Common signs of douchebaggery... Every message contains a link
- 73. Don’t be a social media douchebag! Common signs of douchebaggery... Every message contains a link Not responding to feedback
- 74. Don’t be a social media douchebag! Common signs of douchebaggery... Every message contains a link Not responding to feedback Constantly looking for withdrawals without making deposits
- 75. Don’t be a social media douchebag! Common signs of douchebaggery...
- 76. Don’t be a social media douchebag!
- 77. Don’t be a social media douchebag! You are over aggressive
- 78. Don’t be a social media douchebag! You are over aggressive Spam
- 79. Don’t be a social media douchebag! You are over aggressive Spam Bypassing the get-to- know-you phase
- 80. Don’t be a social media douchebag!
- 82. Concluding tips
- 83. Concluding tips Social media is about reciprocation
- 84. Concluding tips Social media is about reciprocation You must maintain your presence.
- 85. Concluding tips Social media is about reciprocation You must maintain your presence. Be a valuable member of the community by solving problems
- 86. Concluding tips Social media is about reciprocation You must maintain your presence. Be a valuable member of the community by solving problems Look for other pages, groups, users, blogs that are centered on your topic and contribute.
- 88. Follow me :) twitter.com/CoffeeNate facebook.com/CoffeeNate1
- 90. Discussion Time
- 91. Discussion Time How can I help your organization?
- 92. Discussion Time How can I help your organization? What do you need to know to get started?
- 93. Discussion Time How can I help your organization? What do you need to know to get started? ASK A QUESTION :)
- 94. Discussion Time How can I help your organization? What do you need to know to get started? ASK A QUESTION :) How will you use this information?