The document discusses using social media to teach, reach, and connect. It will cover managing social media profiles and online behavior (teach), using social media to reach audiences (reach), and communicating effectively (connect). Specific topics include being aware of what you like, share, and follow online as it represents you; dealing with declining organic reach on Facebook; and using alternative platforms like WhatsApp, Facebook groups, and Messenger when organic reach fails.

1. teach * reach * connect
japie swanepoel
@japies
#acmroadshow

2. WHAT WE’LL DISCUSS TODAY

3. WHAT WE’LL DISCUSS TODAY
TEACH: Showing you how to manage your social
media and to pay attention to your personal profiles
and online behaviour.

4. WHAT WE’LL DISCUSS TODAY
TEACH: Showing you how to manage your social
media and to pay attention to your personal profiles
and online behaviour.
REACH: How to use social media to reach your
audience.

5. WHAT WE’LL DISCUSS TODAY
TEACH: Showing you how to manage your social
media and to pay attention to your personal profiles
and online behaviour.
REACH: How to use social media to reach your
audience.
CONNECT: Learn how to use social media to
communicate more effectively.

6. You are
your profile.
TEACH

7. You are
your profile.
TEACH

8. You are
your profile.
TEACH

9. You are
your profile.
TEACH

10. You are
your profile.
TEACH

11. You are
your profile.
TEACH

12. You are
your profile.
TEACH

13. You are
your profile.
TEACH

14. You are
your profile.
TEACH

15. You are
your profile.
TEACH

16. You are
your profile.
TEACH

17. TEACH
You are what
you LIKE,
SHARE, &
RETWEET.

18. TEACH
You are what
you LIKE,
SHARE, &
RETWEET.

19. TEACH

20. You are
WHO you
follow.
TEACH

21. You are
WHO you
follow.
TEACH

24. TEACH

25. You are
what you
POST..
TEACH

26. You are
what you
POST..
TEACH

27. R E A C H
@japies
#acmroadshow

37. HOW TO DEAL WITH DECLINING
ORGANIC REACH

38. Be more selective about what you post.
HOW TO DEAL WITH DECLINING
ORGANIC REACH

39. Be more selective about what you post.
Educate your super fans that they can
update their notification settings from
your Page.
HOW TO DEAL WITH DECLINING
ORGANIC REACH

40. Be more selective about what you post.
Educate your super fans that they can
update their notification settings from
your Page.
Encourage fans to engage with your
posts when they do see them, so they
see more of them.
HOW TO DEAL WITH DECLINING
ORGANIC REACH

41. Be more selective about what you post.
Educate your super fans that they can
update their notification settings from
your Page.
Encourage fans to engage with your
posts when they do see them, so they
see more of them.
Re-allocate your time and effort toward
your owned assets
HOW TO DEAL WITH DECLINING
ORGANIC REACH

42. Be more selective about what you post.
Educate your super fans that they can
update their notification settings from
your Page.
Encourage fans to engage with your
posts when they do see them, so they
see more of them.
Re-allocate your time and effort toward
your owned assets
Start treating Facebook like a paid ad
platform.
HOW TO DEAL WITH DECLINING
ORGANIC REACH

43. WHEN ALL ELSE FAILS….

44. WHEN ALL ELSE FAILS….

54. WHATSAPPWHATSAPP

62. FB GROUP

63. FB GROUPFACEBOOK GROUPS

64. FB GROUPFACEBOOK GROUPS

65. FB GROUPFACEBOOK GROUPS

66. FB GROUPFACEBOOK GROUPS

67. FB GROUPFB MESSENGER

68. FB GROUPFB MESSENGER

72. japie@digital4christ.co.za