The document discusses the analysis of social media usage for brands in 2012, presenting results from platforms like Facebook, Twitter, YouTube, and blogs. It highlights a growth in engagement on Facebook, Twitter, and YouTube, while noting a decline in blog engagement compared to 2011. The most active companies in social media during this period include Safaricom, Standard Group, and Kenya Airways.

1. Social Media & the
2012 report

2. The Stats

3. Why brands should
use SM
Public Relations
Marketing
Research
CRM
Sales

4. What we analysed
Facebook pages
LinkedIn profiles
Twitter accounts
YouTube Channels
Blogs

5. How we did it

6. The results
on facebook
➡ up from
22.22% in
2011

7. The results
on twitter
➡ up from
17.78%
in 2011

8. The results
on youtube
➡ up from
22.22%
in 2011

9. The results
have blogs
➡ down from
15.56 %
in 2011

10. The results
on linkedin

11. And the leaders are...

12. #5

13. #4

14. #3

15. #2

16. #1

17. #5

18. #4

19. #3

20. #2

21. #1

22. #5

23. #4

24. #3

25. #2

26. #1

27. #5

28. #4

29. #3

30. #2

31. #1

32. #4

33. #3

34. #2

35. #1

36. Most Active companies
Safaricom
Standard Group
Kenya Airways
Kenya Power

37. www.interactiveconcepts.co.za
@japies