Social media for business best practices.
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The document discusses best practices for using social media for business. It recommends choosing social media channels based on your audience and goals. It emphasizes having a plan, actively participating in conversations, showing your personality, and measuring your success through interactions, followers, and website traffic. The key is to create an audience and turn them into an engaged community.
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Social media for business best practices.
- 1. SOCIAL MEDIA FOR BUSINESS BEST PRACTICES. // eric ritter.
- 2. SOCIAL MEDIA FOR BUSINESS BEST PRACTICES. // eric ritter.
- 3. SOCIAL MEDIA FOR BUSINESS BEST PRACTICES. // eric ritter.
- 4. WHAT CAN YOU DO?
- 8. SOCIAL BEST PRACTICES. where to begin.
- 9. SOCIAL BEST PRACTICES. where to begin. ‣ research your social media options.
- 10. SOCIAL BEST PRACTICES. where to begin. ‣ research your social media options. ‣ where is your audience.
- 11. SOCIAL BEST PRACTICES. where to begin. ‣ research your social media options. ‣ where is your audience. ‣ select the most important channels.
- 13. GETTING STARTED.
- 14. GETTING STARTED. ‣ set goals.
- 15. GETTING STARTED. ‣ set goals. ‣ have a plan.
- 16. GETTING STARTED. ‣ set goals. ‣ have a plan. ‣ choose the right tools.
- 17. GETTING STARTED. ‣ set goals. ‣ have a plan. ‣ choose the right tools. ‣ decide what to measure.
- 18. GETTING STARTED. ‣ set goals. ‣ have a plan. ‣ choose the right tools. ‣ decide what to measure. ‣ commit.
- 19. GETTING STARTED.
- 20. GETTING STARTED. ‣ claim your name.
- 21. GETTING STARTED. ‣ claim your name. ‣ set up google alerts.
- 22. GETTING STARTED. ‣ claim your name. ‣ set up google alerts. ‣ set up google analytics.
- 23. GETTING STARTED. ‣ claim your name. ‣ set up google alerts. ‣ set up google analytics. ‣ create social media guidelines.
- 24. GETTING STARTED. ‣ claim your name. ‣ set up google alerts. ‣ set up google analytics. ‣ create social media guidelines. ‣ start a blog.
- 27. SOCIAL BEST PRACTICES. ‣ actively participate.
- 28. SOCIAL BEST PRACTICES. ‣ actively participate. ‣ create a conversation.
- 29. SOCIAL BEST PRACTICES. ‣ actively participate. ‣ create a conversation. ‣ show your personality.
- 30. SOCIAL BEST PRACTICES. ‣ actively participate. ‣ create a conversation. ‣ show your personality. ‣ encourage sharing.
- 31. SOCIAL BEST PRACTICES. ‣ actively participate. ‣ create a conversation. ‣ show your personality. ‣ encourage sharing. ‣ don’t spam - authenticity is key.
- 32. HOW TO MEASURE SUCCESS.
- 33. HOW TO MEASURE SUCCESS.
- 34. HOW TO MEASURE SUCCESS. basic.
- 35. HOW TO MEASURE SUCCESS. basic. ‣ increase in fans / followers
- 36. HOW TO MEASURE SUCCESS. basic. ‣ increase in fans / followers ‣ traffic to your website.
- 37. HOW TO MEASURE SUCCESS. basic. ‣ increase in fans / followers ‣ traffic to your website. ‣ new contacts.
- 38. HOW TO MEASURE SUCCESS.
- 39. HOW TO MEASURE SUCCESS.
- 40. HOW TO MEASURE SUCCESS. advanced.
- 41. HOW TO MEASURE SUCCESS. advanced. ‣ interaction.
- 42. HOW TO MEASURE SUCCESS. advanced. ‣ interaction. ‣ social mentions.
- 43. HOW TO MEASURE SUCCESS. advanced. ‣ interaction. ‣ social mentions. ‣ non-bottom line items.
- 44. SUMMARY. ‣ communication has shifted. ‣ choose your channel. ‣ have a plan. ‣ execute. ‣ measure. ‣ seek advice.
- 45. BONUS: DON’T FORGET ABOUT ONLINE PUBLIC RELATIONS. provide content to websites to promote favorable mentions on third- party sites which are likely to be visited by your target audience. what is it for? ‣ extending reach and awareness. ‣ generating traffic to your website. ‣ generating links to your website. ‣ supporting other marketing campaigns.
- 46. EXAMPLES OF CONTENT DISTRIBUTION SITES. ‣ Business Wire ‣ Global Newswire ‣ Google News ‣ Marketwire ‣ Newsvine ‣ PR Newswire ‣ PRWeb ‣ Stumbleupon
- 47. FINAL THOUGHT.
- 48. THE GOALS OF SOCIAL MEDIA.
- 49. THE GOALS OF SOCIAL MEDIA. 1. create an audience.
- 50. THE GOALS OF SOCIAL MEDIA. 1. create an audience. 2. turn your audience into a community.
- 52. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 53. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 54. THANK YOU. eric ritter @ericritter (on twitter) www.connectedmarketer.com
- 55. RESOURCES. ‣ mashable.com ‣ insidefacebook.com ‣ socialfresh.com ‣ socialtimes.com ‣ chrisbrogan.com ‣ usccb.org/comm/social-media-guidelines.shtml ‣ seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant- infographic-11928
- 56. TOOLS. ‣ hootsuite.com ‣ apps.google.com ‣ google.com/analytics ‣ google.com/alerts ‣ blogger.com
- 57. GREAT EXAMPLES. ‣ youtube.com. ‣ zappos, BBCWorldwide. ‣ facebook.com. ‣ sears, walgreens. ‣ twitter.com. ‣ wholefoods, dunkindonuts, zappos.
Editor's Notes
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- Now you know the main social media channels, to separate your audience based on their technological profile. so now the question is: what can you do? what are the next steps?\n
- listen.\n interact.\n build relationships.\n
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- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- set goals. \nhave a plan. \nchoose the right tools.\ndecide what to measure. \ncommit. \n add it to all collateral. \n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- claim your name.\n set up google alerts (www.google.com/alerts).\n set up google analytics (www.google.com/analytics).\n create social media guidelines.\n start a blog (www.blogger.com) or at least start to think of how you will generate content - newsletter?\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
- actively participate.\nit only takes 20 people to bring an online community to a significant level of activity and connectivity.\ncreate a conversation. Ask questions. \nshow your personality. Have a tone in mind or tone guide. \nencourage sharing.\ndon’t spam - authenticity is key.\n
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- questions?\n
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