My feedback of the Internet World 2013 conference in London, April 2013

1. latest UK / European
internet trends
japie swanepoel:
15 / 17 May 2013

3. video responses by brands
mobile search: 77% close to PC
73% of mobile search trigger
action
ads noticed when users are “in-
market”
NB: responsive design
dont just use sales as
measurement: site visits, store
visits, interaction, downloads
shares drive sales
storytelling
CREATE video content
get everyone on board!

4. mobile first philosophy
680 m on mobile
next focus areas: mobile /
search / gifts / insights
maggi sauces: 8% adspend,
19% sales in UK

5. 1 billion tweets every 2,5 days
80% on mobile
1/3 while shopping
brand banter / Superbowl
drive campaigns via twitter
mercedes campaign

6. if police & army can manage risk of SM, your
organisation can
keep relevant & interesting: case study
tldr
tcdnf
10 - 15 % of budget for unplanned activity

7. Responding to your
audience
http://www.youtube.com/watch?v=Bpy75q2DDow

8. social media + ecommerce =
social commerce
value of incremental revenue per
share: fb - 65%, t - 330%

9. Key take-aways
• SOCIAL
COMMERCE
• MOBILE
• VIDEO
• RESPOND

10. www.interactiveconcepts.co.za
japie@interactiveconcepts.co.za
@japies