This presentation covers what followers look for before they start following companies, how to generate awareness across key industries and how to effectively attract the right followers for your business.

1. Part 1 of 3 in the Build, Engage, Recruit series
How to attract the right followers for your business
#Staffing #HireOnLinkedIn© 2015 LinkedIn Corporation. All Rights Reserved.

2. 2
Andrew Linton
Media Solutions Consultant
 8+ years in recruitment marketing
 Focus on marketing strategy and branding
 Helping recruiters get the most out of LinkedIn
LinkedIn: /AndrewLinton Twitter: @Andrew_Linton

3. What we will cover
3
Agenda
1. An introductions to Build, Engage, Recruit
2. Why followers are important to your business
3. Why people follow
4. What users want to see before they follow you
5. How to generate followers
6. Key takeaways

4. 4
An effective and efficient strategy to get the most from Social Media
4
Build, Engage, Recruit
Build Engage Recruit
+ =

5. 5
The best Recruiters act like
Marketers
​Alex Charraudeau

6. 6
%
of the decision to ‘buy’ is now made
before any contact with your business

7. Why followers are important to your
business

8. %
Followers are 95% more likely to
respond to an InMail

9. %
79% of members are interested in job
opportunities from companies they
are following

10. %
Members are 61% more likely to
share information as a result of
following your company

11. Why people follow
11

12. 12

13. 13

14. 14

15. 15

16. A couple of techniques you can use
16
Why do people follow
​Social proofing/ crowd mentality – how can you reach a tipping point?
​Fear of missing out (FOMO) – why do people need to listen to you?
​Bandwagon effect – what can I do to join the conversation before it is too late?
​Authority – who has enough authority in your organisation?

17. What users want to see before they
follow you

18. Build your strategy around it
18
Understanding what users want from you
88%
Would follow a company
Follow companies for
jobs
Projects and initiatives
News and insights
68%
61%
79%

20. What do Java Developers look for in a job? What skills and keywords should you look for?
http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis

21. Think about your users and what you would want in their shoes
21
Persona development

22. Give the right content to the right user at the right time
22
Tailor your message

23. One unified message across all touch points with your business
23
Not just on LinkedIn
 Across Social channels
 Your website
 Offices
 Whilst on the phone
 In emails
 Etc….

24. How to generate followers

25. 25
In space no one can hear you scream

26. 26
What are you doing today to be heard?

27. It’s a massive thumbs up
Generate followers through word of mouth

28. With targeted advertising
Advertise

29. Defensive and offensive branding tactics
Leverage your employees

30. Allow users to follow directly
Job postings

31. Simple changes can have a massive impact
Use other channels

32. Simple and effective
Add to your website

33. Start or join in with the conversation
33
Be interesting

34. It’s good to share
34
Status updates
​Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views….and 25% more applications

35. 35

36. 36
Sponsored Updates gets
3x more traffic

37. 37
If I only had two dollars left I would
spend one dollar on PR
​Bill Gates

38. 38
16%
50%
*Engaged member = any member who viewed one of your jobs, your company/career page or became a follower within the 60 days prior to receiving an InMail from one of your employees
​InMail success rates by brand engagement
Telling the right story to your audience
​No engagement
with your brand
​Engaged with
your brand*

39. Key takeaways

40. Your next steps to building the audience you want
40
Things you can do today
1. Work out why people should follow you
2. Communicate the benefits of following you using the best channel for the job
3. Sync all channels and communications
4. Leverage Social Proof, FOMO and Authority
5. Advertise to your audience and make a BIG noise

41. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.