The document discusses how to set up social media accounts for a business by providing statistics on social media demographics and the benefits of accounts on Facebook, LinkedIn, and Twitter for connecting with clients and establishing expertise. It also addresses how to maintain and update accounts across multiple platforms and provides a walkthrough for easily setting up social media account links.
Webinar: Understanding What Influences Our Career JourneysLinkedIn
Think back to your childhood. Who was the biggest influence on your “dream” job – and the career path that you eventually pursued?
According to a new study released by Citi and LinkedIn, how you answer may have a lot to do with your generation – and your gender.
Join us for a discussion at 11am Eastern/8am Pacific on Tuesday, October 28th about the findings from the newest release of the Today’s Professional Woman Report, a joint Citi/LinkedIn study that explores the biggest influences on our career journeys, and how those factors have shaped our perceptions of work-life “balance”, our self-confidence, and the way that we promote ourselves at work.
Linda Descano, CFA®, Head of Content Creation and Partnerships at Citi, will moderate a discussion about the findings with Victoria Pynchon of SheNegotiates.com, Forbes.com columnist and career coach Kathy Caprino, and self-promotion expert Nancy Joyce, exploring topics that include:
· How men’s work-life balance conversations differ from women’s
· Which workplace situations shake our self-confidence the most
· Who is most likely to self-promote at work (the answer may surprise you!)
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LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.
Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersLinkedIn
LinkedIn Marketing is sending me to SXSWi this year, so I thought I would tap my LinkedIn network to gather tips for a successful experience.
Use these SXSW tips to maximize your own experience in Austin!
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
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Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media efforts from an easy report with HootSuite to more elaborate statistics with SocialBro and finally, a complete measurement suite with Simply Measured.
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Webinar: Understanding What Influences Our Career JourneysLinkedIn
Think back to your childhood. Who was the biggest influence on your “dream” job – and the career path that you eventually pursued?
According to a new study released by Citi and LinkedIn, how you answer may have a lot to do with your generation – and your gender.
Join us for a discussion at 11am Eastern/8am Pacific on Tuesday, October 28th about the findings from the newest release of the Today’s Professional Woman Report, a joint Citi/LinkedIn study that explores the biggest influences on our career journeys, and how those factors have shaped our perceptions of work-life “balance”, our self-confidence, and the way that we promote ourselves at work.
Linda Descano, CFA®, Head of Content Creation and Partnerships at Citi, will moderate a discussion about the findings with Victoria Pynchon of SheNegotiates.com, Forbes.com columnist and career coach Kathy Caprino, and self-promotion expert Nancy Joyce, exploring topics that include:
· How men’s work-life balance conversations differ from women’s
· Which workplace situations shake our self-confidence the most
· Who is most likely to self-promote at work (the answer may surprise you!)
How to build your LinkedIn profile and stand outMilena Regos
LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.
Social media tools to help you identify the right people to follow on social networks, trending content, best time to tweet, analytics, small business and enterprise level platforms to monitor, optimize, engage, generate leads and measure your social media marketing.
Surviving SXSW 2014: 14 Tips from Sophisticated MarketersLinkedIn
LinkedIn Marketing is sending me to SXSWi this year, so I thought I would tap my LinkedIn network to gather tips for a successful experience.
Use these SXSW tips to maximize your own experience in Austin!
Here's the presentation I gave to SMG technology and marketing workshop on March 17, 2010. With the exception of seeing the videos, you should be able to get the general idea.
Social Media Success for Marketers and Entrepreneurs: Beyond the BasicsMilena Regos
Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media efforts from an easy report with HootSuite to more elaborate statistics with SocialBro and finally, a complete measurement suite with Simply Measured.
Social Recruiting 101 with Jazz and Sprout SocialSprout Social
Hiring competition is tough, and sourcing the top candidates for your recruiting funnel is a very real challenge. This deck discusses the importance of using social media for recruiting and how you can get started.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Speaker Segment: Shama Kabani - The Zen Of Social Media Marketing
Twitter Event #SocialBBC
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Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
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Twitter Event #SocialBBC
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Social Media in Higher Education Roundtable DiscussionSprout Social
Social media should play an important role in your higher education marketing, but developing a successful strategy can be tough. Every school has a multitude of departments and organizations each with unique audiences and goals. Building a strategy that fits all of your needs requires a lot of thought.
That’s why we’ve invited four leading social marketers in the higher education space to join us for a roundtable discussion on how to make sure your organization succeeds on social media. This roundtable discusses some of the most important questions our customers and fans had, including:
-How to choose the best social networks
-How to structure a university account
-How to find amazing content to share
-How to prove the value of social media
-Their best tips, tricks & tools
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
Are you getting the most out of social networking? Many businesses have social networking but they dabble rather than use it strategically to win more business. If you are one of these dabblers perhaps you would like to see how you can grow your business with these fantastic free tools.
Find our more at www.womensbusiness.club
This presentation covers what followers look for before they start following companies, how to generate awareness across key industries and how to effectively attract the right followers for your business.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Information about "The Cloud" from its history to some of the configurations today and possibly where it might go. Some of the pros and cons of migrating to the cloud.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Speaker Segment: Shama Kabani - The Zen Of Social Media Marketing
Twitter Event #SocialBBC
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Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Speaker Segment: Rick Burnes of HubSpot on Mapping The Inbound Marketing Ecosystem
Twitter Event #SocialBBC
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Social Media in Higher Education Roundtable DiscussionSprout Social
Social media should play an important role in your higher education marketing, but developing a successful strategy can be tough. Every school has a multitude of departments and organizations each with unique audiences and goals. Building a strategy that fits all of your needs requires a lot of thought.
That’s why we’ve invited four leading social marketers in the higher education space to join us for a roundtable discussion on how to make sure your organization succeeds on social media. This roundtable discusses some of the most important questions our customers and fans had, including:
-How to choose the best social networks
-How to structure a university account
-How to find amazing content to share
-How to prove the value of social media
-Their best tips, tricks & tools
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
Are you getting the most out of social networking? Many businesses have social networking but they dabble rather than use it strategically to win more business. If you are one of these dabblers perhaps you would like to see how you can grow your business with these fantastic free tools.
Find our more at www.womensbusiness.club
This presentation covers what followers look for before they start following companies, how to generate awareness across key industries and how to effectively attract the right followers for your business.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Information about "The Cloud" from its history to some of the configurations today and possibly where it might go. Some of the pros and cons of migrating to the cloud.
AdvisorDeck has released tools to gain insight into how your prospects are engaging with your marketing efforts.
These slides from our webinar cover:
- The types of data that AdvisorDeck tracks on behalf of your prospects
- Where you can find this essential data
- How to use this data to inform conversations with prospects
- How this data can be used as a reference point during client meetings
For more information about our product and how our online marketing suite of tools can help financial professionals market themselves online, stop by our website here: http://getadvisordeck.com/feature-list/
This is a presentation that covers various features that will be part of the Version 3.0 release of AdvisorDeck. AdvisorDeck is a centralized online marketing platform for financial professionals to manage their online marketing presence with social media updates from one location, blog updates, lead generation, managed pay-per-click campaigns, and more.
Mahogany will include
- More themes
- Better design
- Faster load times for webpages
- Additional social media features
- Improved lead generation
- Mobile-friendly site design
Introduction to Social Media for Financial ProfessionalsAdvisorDeck
This deck is part of a webinar. In that webinar ( http://www.youtube.com/watch?v=1P36ZBPXS6Q ), we discuss how social media relates to your registered rep or financial advising business and how you can best utilize AdvisorDeck’s social media features to build your online presence and engage with potential customers as a financial professional.
Topics covered include:
- Benefits to setting up social media network accounts
- Why linking social networks to AdvisorDeck benefits you
- How to add social networks to AdvisorDeck
- How to schedule a blog/social media campaign
- Cultural differences between Twitter, Facebook and LinkedIn
- Sample recommended social media schedule
- FINRA compliance issues to consider
Recently added AdvisorDeck social media features will also be covered:
- Ability to post to individual social media networks without updating your blog
- View a record of all posts published by all members of the team
- Posts Overview now includes posts to a single social network by a particular individual
We discuss functionality, sample use cases and more! Whether you’re a complete novice or just recently diving into the wonderful world of social media, this webinar is for you.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Simple Social Selling aims to equip sales managers will an easy to package of tools to start their sales teams on social selling. It helps identify things marketing and sales teams can do with limited budgets and ideas.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
Nationally known financial leader, MarketWatch columnist and speaker to LinkedIn, SXSW & top financial firms/associations brings the latest on social. Topics include:
• Best practices for LinkedIn, Facebook and Twitter
• What pitfalls to avoid when using social media
• How firms are using social right now
• How to measure ROI; Increase credibility and reach
• How to turn yourself into an expert or influencer
• Best ways to leverage content to increase SEO
• New, emerging social platforms for greater reach
www.sociallysavvyadvisor.com
GE Social Selling Orientation - LinkedIn - Digital Aviation - Social Jack and...Social Jack
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Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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Sr Director, Infrastructure Ecosystem, Arm.
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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And...
Speakers:
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Charlie Greenberg, Host
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Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
How to Set Up Social Account Links
1. How to Set Up Social Account Links
Christine Luc
Marketing Associate
June 20, 2012
2. Who we are
Cameron Derrick Christine
Co-Founder/ Development Marketing
Principal Manager Associate
3. Why should I set up a social media
account for my business?
4. Demographics using social media:
55% of Americans 45-54 have a profile on a
social networking site
5 million high-net-worth investors use social
media to research financial decisions
5. Facebook
Did you know?
• Out of 901 million active users as of March 2012, women
age 55-65 are one of the fastest growing segments on
Facebook
Why you should have a Facebook account if you don’t:
• Facebook allows you to connect with your current client
base with anecdotes such as pictures and video sprinkled
with relevant industry updates that keep them involved in
your business.
6. LinkedIn
Did you know?
• 60% of surveyed financial advisors have used LinkedIn to
gain new clients
Why you should have a LinkedIn account if you don’t:
• You can post your full credentials in your profile and
establish yourself as an industry authority in LinkedIn
group discussions
7. Twitter
Did you know?
• 76% of Twitter users are active tweeters.
Why you should have a Twitter account if you don’t:
• Twitter helps you reach out to potential clients in a casual
and public setting
• It’s easy to curate articles and brand yourself as an expert
in your field
Hello! Welcome to our special webinar on setting up social account links. Here at AdvisorDeck, we schedule a webinar every week to provide a touch point for those interested in the platform to see it in action and for current customers to get updates on our roadmap. I’m Christine Luc and I’m the marketing lead for AdvisorDeck, and I will be discussing the whys and hows of social media networks before walking you through how to set up social account linking in this short, 15-20 minute webinar. I’ll leave some time for Q+A afterward. Please use the “questions” box in GoToWebinar to submit questions along the way, and I’ll walk through them at the end of the call.
In our webinars we usually show off our great staff who have fantastic industry experience. Cameron has worked for a wide range of digital media and social products, including PBS.org, WIRED Science, and the White House before working as co-founder. Derrick has founded and worked on numerous startups after leaving Earthlink and recently managed his own consulting firm in Hawaii. We also work closely with an offshore team and with industry leaders Lincoln Collins, Wade Dokken, and Matt Halloran.
First off, I’ll address this pivotal question: Why should I set up a social media account for my business? You probably have a broad idea of its increasing importance for people and society at large but would like a more detailed connection between what social media entails and how it can help your business.
Source: http://www.convinceandconvert.com/the-social-habit/11-shocking-new-social-media-statistics-in-america/Source: http://www.businessinsider.com/what-linkedin-wants-meredith-whitney-to-know-about-investor-behavior-in-social-media-2012-5?op=1Here’s just 2 statistics on demographics using social media to get a taste of what’s abuzz in the online space. 55% of Americans ages 45-54 have a profile on a social networking site. Over half of Americans in a demographic pivotal to your business are online and you want to start a dialogue with them on the mediums that they’re using. To start those conversations, it’s to YOUR benefit and theirs that you meet your clients using their preferred modes of communication. 5 million affluent investors use social media to research financial decisions. If you’re not present on these social media networks proving that you’re a knowledgeable resource in your industry, then it’ll be that much harder for you to show up on the radar of these investors.
http://finance.yahoo.com/news/number-active-users-facebook-over-230449748.htmlFor Facebook in particular, one of the fastest growing demographics for this spectacularly popular social network are women ages 55-65. The appeal for them and for many of the 901 million active users on Facebook is the ability to share anecdotes in the form of video and pictures. If you don’t have a Facebook account already, I encourage you to sign up, create a fan page separate from your personal account, and start connecting with your current client base. You can start by sharing glimpses of your own personal life and hobbies in between industry updates and tips. Doing this will be a great personal branding tool while also keeping your clients in the loop with what’s going on in your business.
Source: http://blog.socialware.com/2012/05/10/linkedin-financial-advisor-survey-trends-and-opportunities/LinkedIn is another popular social network that’s integrated into AdvisorDeck. According to a recent survey, 60% of surveyed financial advisors have used LinkedIn to gain new clients. What makes LinkedIn unique from Facebook is that you can post your full credentials and resume as a selling point for prospective clients to view. You can also participate in discussions in “groups” on LinkedIn related to your business specialties and promote yourself as an industry authority.
Source: http://www.convinceandconvert.com/the-social-habit/11-shocking-new-social-media-statistics-in-america/Twitter is also a major social network that AdvisorDeck now supports. Out of Twitter’s several hundred million users, 76% of Twitter users actively tweet on their account rather than lurking in the background as inactive followers. This is up from 47% in 2010, so with the momentum in Twitter usage, it’s important that you take part. What sets Twitter apart from Facebook and LinkedIn is the ease with which you can post 140-character tweets. Most accounts are public and Twitter encourages you to “discover” other users by searching for keywords that relate to your industry and tweeting back to other users. By creating a Twitter account, it’s particularly easy to tweet resourceful articles and brand yourself as an expert in your field.
Setting up social media accounts allows you more control over Google search results if you make an effort to update all of the social networks regularly. With time, you’ll find that your business can dominate the first page of search results with content that you publish. In this screenshot, I searched for our company in Google. You can see that our Twitter and LinkedIn pages are a prominent part of search results as well as links from our marketing site. By participating in popular social networks and publicizing content you make on your AdvisorDeck site from other web domains like Twitter, you also encourage Google to bubble up more pages from your website in search results.
Now that you know the gist of these three very popular social networks, how often should you update each of these accounts? There’s no right answer to this but to get into the habit, I recommend updating it once a week, in sync with your weekly blog update. By linking social media accounts to AdvisorDeck, scheduling one blog post a week means updating all of these networks if you so choose. It saves you a lot of time!
With AdvisorDeck’s social account linking feature, you can manage all 3 accounts from the customer dashboard without having to remember to log into each of these networks each week.
Okay, I just covered the whats and the whys of social media. Now I’ll walk you through the specifics of how to set up social account links in AdvisorDeck and different scenarios you’ll encounter as you build up your social media presence.