SlideShare a Scribd company logo

Measuring social-media-update

•Download as PPT, PDF•
•
Hall Internet Marketing
Hall Internet Marketing

The document discusses measuring and tracking social media efforts. It recommends setting measurable objectives and goals, determining key metrics to track like reach, engagement, conversions, and ROI. Free and paid tools are listed that can help with measurement, and common pitfalls to avoid are noted, like not having a strategy or getting lost in data without analyzing outcomes. The takeaway is that social media success depends on commitment, speaking to the right audiences, listening and responding, and regularly measuring progress against goals.

1 of 25
Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
Who We Are Amanda O'Brien VP Marketing [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
Got Questions? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
Your Social Media Success depends... ,[object Object],[object Object],[object Object],[object Object],No one size fits all here! Photo credit: http://www.flickr.com/photos/jeffhester/2434283985/
 
 
 
Why Measure Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/ppdigital/2327029777/sizes/l/
Where to start? ,[object Object],[object Object],[object Object],“ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popularity – Reach - Volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy to Engage ,[object Object],[object Object],[object Object]
Conversion ,[object Object],[object Object],[object Object],[object Object]
Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI of Social Media ROI is the measurement of the money in and the money out – that’s it . What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job opening Twitter campaign # Tweets # RT, @s Landing pg views # applicants & New hire
Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
5. Twitter Search 6. Hootsuite 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
Free Measurement Tools 9. URL Shorteners with tracking and 301 directs bit.ly
Paid Measurement Tools ,[object Object],[object Object],[object Object]
Don't ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started! ,[object Object],[object Object],[object Object],[object Object],Follow Hall: Hall_Web Follow Amanda: amanda_pants KD Paine: http://kdpaine.blogs.com/ Brian Solis - Engage

Recommended

Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
Hall Internet Marketing
 
How Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and SponsorsHow Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and Sponsors
Jason Peck
 
Social Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and TwitterSocial Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and Twitter
Jason Peck
 
What is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need OneWhat is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need One
Hall_
 
Using Facebook for business fdma
Using Facebook for business fdmaUsing Facebook for business fdma
Using Facebook for business fdma
Jeff Yaniga
 
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Bryan K. O'Rourke
 
Using Twitter For Business
Using Twitter For BusinessUsing Twitter For Business
Using Twitter For Business
Jason Peck
 
How to use Social Media to Boost your SEO
How to use Social Media to Boost your SEO How to use Social Media to Boost your SEO
How to use Social Media to Boost your SEO
Real-Time OutSource
 

Recommended

Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
Hall Internet Marketing
 
How Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and SponsorsHow Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and Sponsors
Jason Peck
 
Social Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and TwitterSocial Media: It's Not Just About Facebook and Twitter
Social Media: It's Not Just About Facebook and Twitter
Jason Peck
 
What is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need OneWhat is a Website Strategy and Why Do I Need One
What is a Website Strategy and Why Do I Need One
Hall_
 
Using Facebook for business fdma
Using Facebook for business fdmaUsing Facebook for business fdma
Using Facebook for business fdma
Jeff Yaniga
 
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Athletic Business 2012 - IClubs Exchange Conference - Using Social Media To D...
Bryan K. O'Rourke
 
Using Twitter For Business
Using Twitter For BusinessUsing Twitter For Business
Using Twitter For Business
Jason Peck
 
How to use Social Media to Boost your SEO
How to use Social Media to Boost your SEO How to use Social Media to Boost your SEO
How to use Social Media to Boost your SEO
Real-Time OutSource
 
Integrating Social Media and Email
Integrating Social Media and EmailIntegrating Social Media and Email
Integrating Social Media and Email
Jason Peck
 
Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014
Crafted
 
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and MeasurementSocial Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
LinkedIn Sales Solutions
 
Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media
Mike Rosenberg
 
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Ignitus
 
5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility 5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility
Gabrielle Branch
 
Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions
Real-Time OutSource
 
Facebook and Twitter for Business
Facebook and Twitter for BusinessFacebook and Twitter for Business
Facebook and Twitter for Business
Milena Regos
 
LinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - AustinLinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - Austin
LinkedIn Sales Solutions
 
Adding more caffeine to your online marketing
Adding more caffeine to your online marketingAdding more caffeine to your online marketing
Adding more caffeine to your online marketingWestchester Marketing Cafe LLC
 
Relationship Marketing 101 - How to Build a Responsive Online Community
Relationship Marketing 101 - How to Build a Responsive Online CommunityRelationship Marketing 101 - How to Build a Responsive Online Community
Relationship Marketing 101 - How to Build a Responsive Online Community
Social Jack
 
Linkedin Social Selling Secrets
Linkedin Social Selling Secrets Linkedin Social Selling Secrets
Linkedin Social Selling Secrets
LinkedIn Sales Solutions
 
Content Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client ExperienceContent Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client Experience
Gabrielle Branch
 
5 must see social media trends
5 must see social media trends5 must see social media trends
5 must see social media trends
LaTanya Williams
 
Brand & Sales Development Through Social Media
Brand & Sales Development Through Social MediaBrand & Sales Development Through Social Media
Brand & Sales Development Through Social Media
The Finance Marketing Group
 
LinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - Seattle
LinkedIn Sales Solutions
 
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
KWAT049
 
Guide to Inbound Marketing
Guide to Inbound MarketingGuide to Inbound Marketing
Guide to Inbound Marketing
Ben Crouch
 
Top Tips to Increase Facebook Fans
Top Tips to Increase Facebook Fans Top Tips to Increase Facebook Fans
Top Tips to Increase Facebook Fans
Real-Time OutSource
 
Social Media Marketing 101 Webinar
Social Media Marketing 101 WebinarSocial Media Marketing 101 Webinar
Social Media Marketing 101 Webinar
The Finance Marketing Group
 
Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
Hall Internet Marketing
 
Anatomy of a Business Facebook Page
Anatomy of a Business Facebook PageAnatomy of a Business Facebook Page
Anatomy of a Business Facebook Page
Hall Internet Marketing
 

More Related Content

What's hot

Integrating Social Media and Email
Integrating Social Media and EmailIntegrating Social Media and Email
Integrating Social Media and Email
Jason Peck
 
Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014
Crafted
 
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and MeasurementSocial Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
LinkedIn Sales Solutions
 
Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media
Mike Rosenberg
 
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Ignitus
 
5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility 5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility
Gabrielle Branch
 
Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions
Real-Time OutSource
 
Facebook and Twitter for Business
Facebook and Twitter for BusinessFacebook and Twitter for Business
Facebook and Twitter for Business
Milena Regos
 
LinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - AustinLinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - Austin
LinkedIn Sales Solutions
 
Relationship Marketing 101 - How to Build a Responsive Online Community
Relationship Marketing 101 - How to Build a Responsive Online CommunityRelationship Marketing 101 - How to Build a Responsive Online Community
Relationship Marketing 101 - How to Build a Responsive Online Community
Social Jack
 
Linkedin Social Selling Secrets
Linkedin Social Selling Secrets Linkedin Social Selling Secrets
Linkedin Social Selling Secrets
LinkedIn Sales Solutions
 
Content Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client ExperienceContent Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client Experience
Gabrielle Branch
 
5 must see social media trends
5 must see social media trends5 must see social media trends
5 must see social media trends
LaTanya Williams
 
Brand & Sales Development Through Social Media
Brand & Sales Development Through Social MediaBrand & Sales Development Through Social Media
Brand & Sales Development Through Social Media
The Finance Marketing Group
 
LinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - Seattle
LinkedIn Sales Solutions
 
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
KWAT049
 
Guide to Inbound Marketing
Guide to Inbound MarketingGuide to Inbound Marketing
Guide to Inbound Marketing
Ben Crouch
 
Top Tips to Increase Facebook Fans
Top Tips to Increase Facebook Fans Top Tips to Increase Facebook Fans
Top Tips to Increase Facebook Fans
Real-Time OutSource
 
Social Media Marketing 101 Webinar
Social Media Marketing 101 WebinarSocial Media Marketing 101 Webinar
Social Media Marketing 101 Webinar
The Finance Marketing Group
 

What's hot (20)

Integrating Social Media and Email
Integrating Social Media and EmailIntegrating Social Media and Email
Integrating Social Media and Email
 
Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014
 
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and MeasurementSocial Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
 
Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media
 
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Prom...
 
5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility 5-point B2B Website Design Checklist for Greater Visibility
5-point B2B Website Design Checklist for Greater Visibility
 
Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions Why Your Brand Should Embrace Facebook Reactions
Why Your Brand Should Embrace Facebook Reactions
 
Facebook and Twitter for Business
Facebook and Twitter for BusinessFacebook and Twitter for Business
Facebook and Twitter for Business
 
LinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - AustinLinkedIn Social Selling Workshop - Austin
LinkedIn Social Selling Workshop - Austin
 
Adding more caffeine to your online marketing
Adding more caffeine to your online marketingAdding more caffeine to your online marketing
Adding more caffeine to your online marketing
 
Relationship Marketing 101 - How to Build a Responsive Online Community
Relationship Marketing 101 - How to Build a Responsive Online CommunityRelationship Marketing 101 - How to Build a Responsive Online Community
Relationship Marketing 101 - How to Build a Responsive Online Community
 
Linkedin Social Selling Secrets
Linkedin Social Selling Secrets Linkedin Social Selling Secrets
Linkedin Social Selling Secrets
 
Content Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client ExperienceContent Marketing as the Threshold to the Client Experience
Content Marketing as the Threshold to the Client Experience
 
5 must see social media trends
5 must see social media trends5 must see social media trends
5 must see social media trends
 
Brand & Sales Development Through Social Media
Brand & Sales Development Through Social MediaBrand & Sales Development Through Social Media
Brand & Sales Development Through Social Media
 
LinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - SeattleLinkedIn Social Selling Workshop - Seattle
LinkedIn Social Selling Workshop - Seattle
 
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410
 
Guide to Inbound Marketing
Guide to Inbound MarketingGuide to Inbound Marketing
Guide to Inbound Marketing
 
Top Tips to Increase Facebook Fans
Top Tips to Increase Facebook Fans Top Tips to Increase Facebook Fans
Top Tips to Increase Facebook Fans
 
Social Media Marketing 101 Webinar
Social Media Marketing 101 WebinarSocial Media Marketing 101 Webinar
Social Media Marketing 101 Webinar
 

Viewers also liked

Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
Hall Internet Marketing
 
Anatomy of a Business Facebook Page
Anatomy of a Business Facebook PageAnatomy of a Business Facebook Page
Anatomy of a Business Facebook Page
Hall Internet Marketing
 
Nku Common Ground Drag Show 09
Nku Common Ground Drag Show 09Nku Common Ground Drag Show 09
Nku Common Ground Drag Show 09
Breanna Gaddie
 
Coming Up With New Content - Blogs, Whitepapers, Social Media
Coming Up With New Content - Blogs, Whitepapers, Social MediaComing Up With New Content - Blogs, Whitepapers, Social Media
Coming Up With New Content - Blogs, Whitepapers, Social MediaHall Internet Marketing
 
Investing in 2010
Investing in 2010Investing in 2010
Investing in 2010
moneyweb
 
Twitter Intermediate and Advanced
Twitter Intermediate and AdvancedTwitter Intermediate and Advanced
Twitter Intermediate and Advanced
Hall Internet Marketing
 
Kuno Inbound Success Webinar2
Kuno Inbound Success Webinar2Kuno Inbound Success Webinar2
Kuno Inbound Success Webinar2
Chris Knipper
 

Viewers also liked (8)

Using Social Media to Connect Younger Customers
Using Social Media to Connect Younger CustomersUsing Social Media to Connect Younger Customers
Using Social Media to Connect Younger Customers
 
Anatomy of a Business Facebook Page
Anatomy of a Business Facebook PageAnatomy of a Business Facebook Page
Anatomy of a Business Facebook Page
 
Nku Common Ground Drag Show 09
Nku Common Ground Drag Show 09Nku Common Ground Drag Show 09
Nku Common Ground Drag Show 09
 
Remember Allah
Remember AllahRemember Allah
Remember Allah
 
Coming Up With New Content - Blogs, Whitepapers, Social Media
Coming Up With New Content - Blogs, Whitepapers, Social MediaComing Up With New Content - Blogs, Whitepapers, Social Media
Coming Up With New Content - Blogs, Whitepapers, Social Media
 
Investing in 2010
Investing in 2010Investing in 2010
Investing in 2010
 
Twitter Intermediate and Advanced
Twitter Intermediate and AdvancedTwitter Intermediate and Advanced
Twitter Intermediate and Advanced
 
Kuno Inbound Success Webinar2
Kuno Inbound Success Webinar2Kuno Inbound Success Webinar2
Kuno Inbound Success Webinar2
 

Similar to Measuring social-media-update

Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social Media
Robin Low
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
TopRank Marketing Agency
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
Grow Socially, Inc.
 
Revitilize Your Business With Social Media
Revitilize Your Business With Social MediaRevitilize Your Business With Social Media
Revitilize Your Business With Social Media
nathanhenry
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing ShowDiane Rayfield
 
Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
TopRank Marketing Agency
 
Search Marketing and Social Media Introduction
Search Marketing and Social Media IntroductionSearch Marketing and Social Media Introduction
Search Marketing and Social Media IntroductionHappy Marketer
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Simple Marketing Now LLC
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
Natalie Sisson
 
Getting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactGetting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking Impact
Hannah Rudman
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analyticsJake Aull
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationJake Aull
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
Jake Aull
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’s
Ken Nangle
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
Courtney Engle
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
Grow Socially, Inc.
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
interlinkONE
 

Similar to Measuring social-media-update (20)

Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social Media
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
 
Revitilize Your Business With Social Media
Revitilize Your Business With Social MediaRevitilize Your Business With Social Media
Revitilize Your Business With Social Media
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 
Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
 
Search Marketing and Social Media Introduction
Search Marketing and Social Media IntroductionSearch Marketing and Social Media Introduction
Search Marketing and Social Media Introduction
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 b
 
Getting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactGetting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking Impact
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analytics
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & Segmentation
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’s
 
2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12th2 griffith week6-social_mediapart_2_april12th
2 griffith week6-social_mediapart_2_april12th
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 

More from Hall Internet Marketing

Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Hall Internet Marketing
 
Exploring Pinterest for Business
Exploring Pinterest for BusinessExploring Pinterest for Business
Exploring Pinterest for Business
Hall Internet Marketing
 
Using Social Media to Market Your Events
Using Social Media to Market Your EventsUsing Social Media to Market Your Events
Using Social Media to Market Your Events
Hall Internet Marketing
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementHall Internet Marketing
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementHall Internet Marketing
 
A Deeper Look at Blog Comments
A Deeper Look at Blog CommentsA Deeper Look at Blog Comments
A Deeper Look at Blog Comments
Hall Internet Marketing
 
Twitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedTwitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and Advanced
Hall Internet Marketing
 
Coming Up With Blog Topics
Coming Up With Blog TopicsComing Up With Blog Topics
Coming Up With Blog Topics
Hall Internet Marketing
 
Intro to Creating a Multichannel Marketing Strategy
Intro to Creating a Multichannel Marketing StrategyIntro to Creating a Multichannel Marketing Strategy
Intro to Creating a Multichannel Marketing Strategy
Hall Internet Marketing
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging Better
Hall Internet Marketing
 
Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Hall Internet Marketing
 
Does Your Business Need to be Using Social Media
Does Your Business Need to be Using Social MediaDoes Your Business Need to be Using Social Media
Does Your Business Need to be Using Social Media
Hall Internet Marketing
 
Blogging Intermediate
Blogging IntermediateBlogging Intermediate
Blogging Intermediate
Hall Internet Marketing
 
Using Online Video
Using Online VideoUsing Online Video
Using Online Video
Hall Internet Marketing
 
Get Business Blogging
Get Business BloggingGet Business Blogging
Get Business Blogging
Hall Internet Marketing
 

More from Hall Internet Marketing (20)

Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Exploring Pinterest for Business
Exploring Pinterest for BusinessExploring Pinterest for Business
Exploring Pinterest for Business
 
Coming Up With Blog Topics
Coming Up With Blog TopicsComing Up With Blog Topics
Coming Up With Blog Topics
 
Using Social Media to Market Your Events
Using Social Media to Market Your EventsUsing Social Media to Market Your Events
Using Social Media to Market Your Events
 
Social Media: Is Any of This Working?
Social Media: Is Any of This Working?Social Media: Is Any of This Working?
Social Media: Is Any of This Working?
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
 
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website EngagementUsing Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
 
A Deeper Look at Blog Comments
A Deeper Look at Blog CommentsA Deeper Look at Blog Comments
A Deeper Look at Blog Comments
 
Twitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and AdvancedTwitter for Business - Intermediate and Advanced
Twitter for Business - Intermediate and Advanced
 
Coming Up With Blog Topics
Coming Up With Blog TopicsComing Up With Blog Topics
Coming Up With Blog Topics
 
Intro to Creating a Multichannel Marketing Strategy
Intro to Creating a Multichannel Marketing StrategyIntro to Creating a Multichannel Marketing Strategy
Intro to Creating a Multichannel Marketing Strategy
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging Better
 
Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?
 
Get Your Business Blogging
Get Your Business BloggingGet Your Business Blogging
Get Your Business Blogging
 
Seo best-practices-update-template
Seo best-practices-update-templateSeo best-practices-update-template
Seo best-practices-update-template
 
Web strategy-updatedjms
Web strategy-updatedjmsWeb strategy-updatedjms
Web strategy-updatedjms
 
Does Your Business Need to be Using Social Media
Does Your Business Need to be Using Social MediaDoes Your Business Need to be Using Social Media
Does Your Business Need to be Using Social Media
 
Blogging Intermediate
Blogging IntermediateBlogging Intermediate
Blogging Intermediate
 
Using Online Video
Using Online VideoUsing Online Video
Using Online Video
 
Get Business Blogging
Get Business BloggingGet Business Blogging
Get Business Blogging
 

Recently uploaded

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
g2nightmarescribd
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 

Recently uploaded (20)

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 

Measuring social-media-update

  • 1. Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.  
  • 7.  
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. ROI of Social Media ROI is the measurement of the money in and the money out – that’s it . What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
  • 18.
  • 19. Free Measurement Tools 1. Google Analytics 2. Facebook Insights 3. Feedburner 4. Flickr
  • 20. 5. Twitter Search 6. Hootsuite 7. Blog/Wordpress analytics 8. Social Mention Free Measurement Tools
  • 21. Free Measurement Tools 9. URL Shorteners with tracking and 301 directs bit.ly
  • 22.
  • 23.
  • 24.
  • 25.