Social Media for You and Your Company

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The document discusses the growing use of social media and provides statistics on major social networks. It outlines reasons to use social media for individuals and organizations, including to share content, have conversations, build careers and communities, reach customers, and express culture. The presentation recommends maximizing content, events, audiences, and opportunities through social media and integrating offline and online efforts to communicate and reinforce messages while learning through search, hearing from others, discovery, and failure.

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Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix

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US Internet Users ‘ 09 = 220m US Social Network Users on Once a Month ‘ 08 = 79m ‘ 09 = 88m ‘ 13 = 115m

Online Use Next 5 Years Teens = 21% increase

Online Use Next 5 Years Adults = 50% increase

Online Use Next 5 Years Ages 3-11 = 61% increase

MySpace US = 76m Intl = 54m Total = 130m

Facebook US = 52.5m Intl = 122.5m Total = 175m

Offline Drives Online = Online Drives Offline

Communicate Communicate Communicate Reinforce the Message

Maximize Content Event Audience Opportunity

Learn Search Hear Discover Understand Fail

Marc A. Ross Principal 2ndSix [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross

Social Networking: Connecting Business, Life and Branding for Chamber of Commerce groups. Developed and presented by Barbara Rozgonyi, this 30-minute presentation introduces groups to the world of social media via LinkedIn, Facebook and Twitter. This presentation drew one of the best attended luncheons of the year. For more information, contact Barbara Rozgonyi at 630.207.7530 or @wiredprworks on twitter.com. Barbara publishes http://wiredPRworks.com and founded Social Media Club Chicago.

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With the information age dramatically changing the future and value proposition for membership organizations, chambers of commerce must embrace technology to address unmet needs within the business community. Learn how the Internet enables chambers to provide new services for your members, including growing their businesses online, selling locally, and accessing powerful business intelligence to make them more successful.

We wanted to see what the current ‘best practices’ were in Canada when it came to online fundraising so we signed up for email and gave to 152 charities tracking the user experience and communications along the way. The results will shine a light on where organizations are at today, the gap between best practices and what is actually happening, and the areas of opportunity when it comes to digital marketing with a focus on four key areas: 1. Email Signup 2. Email Communication 3. Online Donation Experience 4. Gift Acknowledgement In this session, you will learn what other organizations from across the country are doing — well and not so well — and what you can be doing to accelerate your online fundraising. From email communications, to landing page design, to donation page gift arrays, you’ll get tons of research backed tips and insights in this jam packed presentation. Vice President of Innovation and Optimization at NextAfter LinkedIn: https://www.linkedin.com/in/bradyjosephson/ Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world. Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work. Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.

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The state of digital teams inside our nonprofits often reflects deeper issues of culture and structure and how well adapted our institutions are to today's communications landscape. So what's going on with digital teams today? What team structures, roles, and behaviours are producing the best outcomes? Are we getting better at cross-silo and cross-channel communications? Are we set up to really deliver on the promise of digital engagement? Jason Mogus - Digital Teams in 2018: The new landscape of digital engagement Principal Strategist at NetChange Consulting Linkedin: https://www.linkedin.com/in/jasonmogus/ Bio advocacy campaign and organizational change consultant been doing digital transformation for 22 years, his firm celebrates 25 years this summer helped shape some of today's most successful campaigns including tar sands / pipeline work, australia's biggest campaign, $10 a day childcare in BC What's interesting: lives on an island, is an obsessive walker; if you call him you'll likely hear the leaves crunching under feet Secret skill: weird sound effects and made up songs for his 8 year old

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