Social RecruitIn 2015 l Amplify your brand through social

Forming an emotional connection between the consumer and the brand is one of the most important steps in telling your firm's story. Discover the importance of being memorable and the business impact that amplifying your brand through social will achieve.

Business

#SocialRecruitIn
@googledave
@googledave
#SocialRecruitIn

#SocialRecruitIn
@googledave
“Strategy without tactics is the slowest
route to victory, tactics without
strategy is the nose to defeat”
SUN TZU
The Art of war
@googledave
#SocialRecruitIn

#SocialRecruitIn
@googledave
…wants to evolve
the way the world
moves
…connect millions of
people in real life all
over the world, through
a community
marketplace – so that
you can Belong
Anywhere
…we save money for a
better everyday life
…inspire and nurture
the human spirit – one
person, one cup and
one neighborhood at a
time

#SocialRecruitIn
@googledave
#SocialRecruitIn

#SocialRecruitIn
@googledave
#SocialRecruitIn
@googledave

#SocialRecruitIn
@googledave
ACCELERATED AUDIENCES
What would a ,marketer do….
BUY THEM IN! and there ahs never been a better time….. Its only get to get more expensive
• Email data
• LinkedIn followers on company page
• Twitter – consider buying handles (footy accumlator story)
• Facebook darkposts
@googledave

#SocialRecruitIn
@googledave
1. Satisfied with what one is
or has; not wanting more or
anything else.

#SocialRecruitIn
@googledave
The Groom Conundrum

Thank you.
@googledave
googledave@ph-creative.com
@googledave
#SocialRecruitIn

#recruitin
@searchbrat
Dave Hazlehurst
Partner - Director of Client Services
at Ph.Creative
Kieran Flanagan
Marketing Director (EMEA) at
HubSpot
Alex Charraudeau
Media Solutions Manager at LinkedIn
@googledave @AlexCharraudeau

Kristen Clemmer, Atlassian Caitriona Staunton, Atlassian Atlassian sweats the details to provide a delightful candidate experience filled with personal touches and surprises turning candidates into raving brand advocates. In this session, Atlassian's Global Recruiting Leads share ideas and examples around three areas:Create High Touch Experiences, Go Beyond the Individual and Embed your values everywhere. 3 questions to think about when you're planning your own candidate experience: -Are you creating high touch experiences that make the candidate feel special? -Does your candidate experience go beyond the individual to others impacted by a job decision? -And what stages of your own candidate experience can be enhanced by embedding your company values? Catch the best of Talent Connect: http://bit.ly/2e5ojNe

My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing. With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business. The deck covers: • What’s your strategy? • What’s Your Why? • Understand your persona • Thanks Like publishers • Communities not networks • Buy the audience in • Influencer marketing • Tools to help you with find your audience • The Power or telling a great story • Persona focused content, tactics and techniques • Social listening • How to implement and build a strategy • Examples of B2B content throughout the See, Think, Do and Delight funnel Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you. Enjoy!

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My deck from my Content Marketing workshop for LinkedIn 100 summit in San Francisco, June 2015. How content marketing can help you connect with people to help you become digitally famous. Whats you content marketing 'Why'? How it impacts your Brand? Design content for happiness - across business process Customer journey mapping and experience Persona 'pain and pleasure' Build and audience using social media Tools to help you build an audience and give you ideas Content ideas, themes and techniques How to build a strategic and tactical plan

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Getting Goosebumps with Your Employer Brand Experience Dave Hazlehurst, Best ...

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I'm Social. My Brand Isn't. Oops. TFM&A 2013 - Scot McKee. Gareth Case.

BirddogB2B

Keynote Presentation given by Scot McKee, Managing Director, Birddog, at Technology for Marketing & Advertising (TFM&A), London, 2013 – Social Media Theatre.   McKee explains how, in the rush to 'be social', individuals have moved faster than their B2B organizations and brands. Why has that happened and what are the techniques available to bring brands and business back up to speed with social media? McKee is joined onstage by Gareth Case, Head of Marketing for Xchanging Technology Services and the Xuber Insurance Software brand, who presents a case study in support of the key themes. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks

Influencer Marketing come Help-Marketing: «Aiuto Dunque Influenzo (e Vendo)»

Rachele Zinzocchi

«Influencer Marketing»: espressione tra le più abusate del 2015. Siamo però certi di sapere che cosa sia davvero? Semplice marketting come per alcuni – una «notte nera in cui tutte le vacche sono nere» e, come tale, già sul viale del tramonto - o vera e quanto mai proficua frontiera del nuovo marketing, del nuovo modello di business oggi? La risposta, condivisa col pubblico del mio speech a Social Media Week, Rome, 12-16 Settembre 2016, sta tutta qui. Se il segreto per far affari sta ormai in un principio - «Vuoi vendere? Aiuta! Sell? Help!» - dove ROI è Responsabilità, Autenticità, Fiducia, e «Aiutare è il nuovo Marketing», influencer sarà allora chi dice, condivide la «Parola Utile-Per-Te», la Parola Utile che Salva, in quanto Ama e Aiuta: chi guida e ispira in quanto condivida esperienze Utili-Per-Te, in modo trasparente, sincero, affidabile, responsabile. L’Influencer Marketing è Help-Marketing: forma di Marketing del Cuore, dell’Aiuto, per una Customer Experience memorabile. Un’Influenza Utile che è tutt’uno con l’Utile dell’Influenza: una #InflUTILITY – diremmo – come nuova forma di marketing collaborativo, che non bada al numero di fan o follower, alla quantità della popolarità, ma alla sua qualità, al valore, all’autentica Utilità di quel certo influencer e dei suoi consigli. «Aiuto, dunque Influenzo (e Vendo)». Solo con una simile Utilità, infatti, alla fine guadagnano tutti: influencers, clienti e brand.

JoyceSullivanARAexpo2015

How to design digital ecosystems - User Experience for digital channels (THIN...

Zach Pousman

Brands today need more than a website and some social properties. They need digital ecosystems. At THINK we have a series of tools and methods for structuring and designing digital ecosystems which cross channels and devices. We have spent the last year extending the Orkin brand into new engagements with customers, by introducing The Ecologist, a new website and a new set of digital properties that shows

Jeff White ADL keynote on social media and internet marketingKula Partners

Webinar su influencer marketing di R. Zinzocchi per YourBrand.Camp

YourBrand.Camp

LinkedIn Jobs - The Secret Ingredient to your Recruiting Strategy

Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs? With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools. In this webcast, we covered: Current talent trends impacting search and staffing companies How to use LinkedIn Jobs to get the right people to see your open roles How to drive results to increase placements and your bottom line

Revisitez votre approche du recrutement sur LinkedIn - Partie 2

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Influencer Marketing come Help-Marketing: «Aiuto Dunque Influenzo (e Vendo)»

Rachele Zinzocchi

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More from LinkedIn For Search and Recruitment Firms

LinkedIn Jobs - The Secret Ingredient to your Recruiting Strategy

Revisitez votre approche du recrutement sur LinkedIn - Partie 2

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Talent Pools: Using insights to power your talent acquisition strategy

We hear a lot today about “big data” and companies looking to establish data-driven recruiting in their HR organizations. LinkedIn Talent Pool Reports are a big step to accomplishing exactly that, by providing you meaningful, objective information to inform your talent acquisition strategy and allow you to engage your stakeholders. Bottom line, these reports take a lot of the guesswork out of recruiting, and give you an in-depth look at where to recruit and what candidates are looking for. Join us for this free LinkedIn webcast on how to use Talent Pools to power your talent strategy. During this session we are going to cover: Why build talent pools using data Insights about talent pools across LinkedIn Live demonstration of LinkedIn Talent Pool reports

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Une stratégie de recrutement efficace sur LinkedIn en trois étapes

Avec plus de 10 millions de membres en France et une croissance annuelle de 20%, Linkedin représente aujourd'hui un vivier unique de candidats pour les cabinet de recrutement. Nous vous invitons à notre webcast pour vous expliquer concrètement comment profiter du potentiel de notre réseau social pour: contruire un réseau de talents et améliorer votre présence engager et maintenir le dialogue avec les personnes qui vous intéressent recruter de façon efficace L'objectif est de présenter de façon stratégique comment recruter de façon optimisée sur Linkedin et rendre vos recruteurs plus productifs grâce à l'usage d'outils adaptés à leur métier.

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For Staffing Agencies operating in APAC today, a strong brand can provide an essential competitive advantage. As you invest time and effort into building your brand, it is essential that you are able to measure and improve. Join LinkedIn's Brand experts Daniel Sanders and Paul Wheeler for a live webcast: The Quest to Quantify - Measuring the Value of your Brand, to hear tips on how-to measure your brand, including: - Defining your objectives: in order to measure success, it is first essential to define your objectives. - Framework for success: learn key metrics to measure ROI and define your brand success. - Bottom of the funnel: learn how to measure the impact on candidate sourcing. - Building a case: tips to elevate brand conversations and demonstrate success with your executive team. - Valuable for all Staffing Agency employees involved in brand building and marketing, including marketing managers, social media managers, brand managers and directors / owners.

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Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"

Social RecruitIn 2015 l 3 proven strategies to maximise your investment

Social RecruitIn 2015 I Make more placements by maximising quality of hire

Think about the best people you’ve ever worked with. Your best placements. Your best clients. Your best recruiters. What do they do differently every day, every week, every month and every year? You’ll discover that everything they do is predictable. In this session, industry expert Lou Adler will show you how to uncover the predictors of success during the intake meeting with your hiring manager clients. Then you’ll use these same predictors to drive every aspect of the recruiting process from sourcing to negotiating offers. Here are some of the key takeaways Adler will cover in this can’t miss session: - Learn how to get hiring managers to happily discard skills and experience infested job descriptions. - Find out what it takes to get hiring managers to see every one of your candidates. - How to predict and measure quality of hire long before the hire. - How to close more offers by taking compensation off the table.

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