Attract the Right Followers | Build, Engage, Recruit Webcast (Part1)
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LinkedIn Company Page followers are crucial to your firm's success. Learn what followers want from company pages, how to generate awareness across key industries and how to effectively attract the right followers for your business.
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Attract the Right Followers | Build, Engage, Recruit Webcast (Part1)
- 1. Part 1 of 3 in the Build, Engage, Recruit series How to attract the right followers to your business #stafïŹng #hiretowin
- 2. 2 An effective and efficient strategy to get the most from social media 2 Build, Engage, Recruit âŻBuild âŻEngage âŻRecruit + =
- 3. 3 The best recruiters act like marketers. ââŻAlex Charraudeau
- 4. 4 57% of the decision to âbuyâ is now made before any direct interaction with a salesperson.
- 5. Why followers are important to your business
- 6. 100% Followers are 100% more likely to respond to an InMail
- 7. 79% 79% of members are interested in job opportunities from companies they are following
- 8. 61% Members are 61% more likely to share information as a result of following your company
- 10. âŻA couple of techniques you can use 10 Why do people follow? ââŻSocial proof/crowd mentality â how can you reach a tipping point? ââŻFear of missing out (FOMO) â why do people need to listen to you? ââŻBandwagon effect â what can I do to join the conversation before it is too late? ââŻAuthority â who has enough authority in your organization?
- 11. What your target audience wants to see before they follow you on LinkedIn
- 12. âŻBuild your strategy around it 12 Understanding what LinkedIn members want from you 88% âŻWould follow a company âŻFollow companies for jobs âŻProjects and initiatives âŻNews and insights 68% 61% 79% Source: LinkedIn Research.
- 13. 13
- 14. âŻThink about your audience and place yourself in their shoes 14 Persona development
- 15. âŻShare the right content to the right person at the right time 15 Tailor your message
- 16. âŻItâs ok to be a show off 16 3 company pages we love
- 17. 17 How to track success âŻCompany Page analytics §ï§âŻ Follower demographics §ï§âŻ Track page views and unique visitors §ï§âŻ Benchmark your followership against competitors
- 18. âŻOne unified message across all touch points with your business 18 Not just on LinkedIn §ï§âŻ Across social channels §ï§âŻ Your website §ï§âŻ Offices §ï§âŻ While on the phone §ï§âŻ In emails §ï§âŻ EtcâŠ
- 19. How to generate followers
- 20. 20 In space no one can hear you scream
- 21. âŻItâs a massive thumbs up Generate followers through word of mouth
- 23. Defensive and offensive branding tactics Leverage your employees
- 24. âŻAllow members to follow directly Job postings
- 25. âŻSimple changes can have a massive impact Use other channels
- 26. âŻSimple and effective Add to your website New York: (212) 947-3456 Chicago: (312) 791-8328
- 27. âŻStart or join the conversation 27 Be interesting
- 28. âŻItâs good to share 28 Status updates ââŻCompanies that post at least 1 status update per week on LinkedIn getâŠ. âŠ.40% more job viewsâŠ.and 25% more applications
- 29. 29
- 30. 30 Sponsored Updates get 3x more traffic
- 31. 31 If I only had two dollars left I would spend one dollar on PR. ââŻBill Gates
- 32. 32 16% 50% *Engaged member = any member whoâs viewed one of your jobs, your Company/Careers Page or became a follower within the 60 days prior to receiving an InMail from one of your employees. ââŻInMail success rates by brand engagement Telling the right story to your audience ââŻNo engagement with your brand ââŻEngaged with your brand*
- 33. Key takeaways
- 34. âŻNext steps to building the audience you want 34 Things you can do today 1.⯠Work out why people should follow you 2.⯠Communicate the benefits of following you using the best channel for the job 3.⯠Sync all channels and communications 4.⯠Leverage social proof, FOMO and authority 5.⯠Advertise to your audience and make a BIG noise
- 35. âŻSave the date 35 Build, Engage, Recruit Series ââŻEngage your audience ââŻPresented by Annette Irwin ââŻMarch 11th at 11:00am PT ââŻRecruit more effectively ââŻPresented by Alex Rossberg ââŻMarch 18th at 11:00am PT ââŻShare this link with colleagues who arenât yet registered: http://linkd.in/1DHw3p5 Engage Recruit
- 36. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.© 2015 LinkedIn Corporation. All Rights Reserved.