Slides from my !gnite Social Media keynote presentation with 11 key insights learned from managing social media internally: getting internal support, addressing web shortcomings, working with legal and developing a budget.
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
Social Media & Content Marketing Portfoliokleimkuehler
Katie Leimkuehler is a social media consultant and CEO who offers various services including social media analysis, strategy and content planning, advertising, blogging, and speaking engagements. She has experience managing social media for companies and has expertise in developing social media strategies, analyzing analytics, and using platforms like Facebook, Twitter, LinkedIn and Pinterest. Her services help businesses improve and maximize their social media presence.
The social business - The Fails and Successes MOI Global
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
Social media is effective for B2B marketing by allowing direct interaction with clients and facilitating faster sales cycles. B2B buyers rely on third party feedback found on social media and are looking to build online networks. Social media engagement affects the entire decision making process. Key social media platforms for B2B include Twitter, Facebook, LinkedIn, and YouTube. Metrics and goals should be set to measure the success of social media marketing strategies.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
Muckle LLP is evaluating using social networking sites like LinkedIn and Facebook for business development and establishing an online presence. The objectives are to research social networking sites within 2 weeks, improve Muckle's LinkedIn profile within 2 months, and establish a presence on Facebook, Twitter or SlideShare within a month. The presentation recommends using LinkedIn and Facebook to increase brand awareness, generate sales leads, enhance credibility, and provide digital customer service. It provides tips on optimizing Muckle's LinkedIn profile and promoting it for business development.
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaShane Gibson
This month's topic is social media ROI.
We believe that organizations must see social media communications as an integrated part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.
This monthly social media lunch is focused on helping senior executives and team leaders tackle the challenge of socializing their company, and maximizing return on effort in your social media communications and marketing efforts.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
Social Media & Content Marketing Portfoliokleimkuehler
Katie Leimkuehler is a social media consultant and CEO who offers various services including social media analysis, strategy and content planning, advertising, blogging, and speaking engagements. She has experience managing social media for companies and has expertise in developing social media strategies, analyzing analytics, and using platforms like Facebook, Twitter, LinkedIn and Pinterest. Her services help businesses improve and maximize their social media presence.
The social business - The Fails and Successes MOI Global
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
Social media is effective for B2B marketing by allowing direct interaction with clients and facilitating faster sales cycles. B2B buyers rely on third party feedback found on social media and are looking to build online networks. Social media engagement affects the entire decision making process. Key social media platforms for B2B include Twitter, Facebook, LinkedIn, and YouTube. Metrics and goals should be set to measure the success of social media marketing strategies.
This document discusses social media measurement and monitoring tools for businesses. It defines social media measurement as actively monitoring social media channels to track information about growth and engagement. Free tools from Facebook and Twitter provide basic metrics, while external tools like TweetDeck and HootSuite consolidate metrics across channels. Paid tools provide more in-depth analytics, including keyword searches and detailed demographics. However, tools have limitations like a lack of qualitative data and limited sources of information. The document also provides examples of analyzing social media engagement for a careers page and how sentiment toward a careers service changed from positive to negative after controversial website changes.
Muckle LLP is evaluating using social networking sites like LinkedIn and Facebook for business development and establishing an online presence. The objectives are to research social networking sites within 2 weeks, improve Muckle's LinkedIn profile within 2 months, and establish a presence on Facebook, Twitter or SlideShare within a month. The presentation recommends using LinkedIn and Facebook to increase brand awareness, generate sales leads, enhance credibility, and provide digital customer service. It provides tips on optimizing Muckle's LinkedIn profile and promoting it for business development.
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaShane Gibson
This month's topic is social media ROI.
We believe that organizations must see social media communications as an integrated part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.
This monthly social media lunch is focused on helping senior executives and team leaders tackle the challenge of socializing their company, and maximizing return on effort in your social media communications and marketing efforts.
Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
The document discusses the power and importance of social media marketing. It outlines key social media platforms like Facebook, Twitter, LinkedIn and blogs. It emphasizes listening to customers, engaging with them and building relationships. It also stresses the importance of planning a social media strategy, setting goals and measuring success.
The document discusses social media marketing and optimization strategies for companies. It defines social media marketing and optimization and explains why companies should utilize them. It outlines some of the main possibilities, difficulties, and provides examples of social media strategies including corporate blogging, RSS feeds, microsites, online games, networking sites, and sharing content on sites like YouTube and Flickr.
This document provides guidance on using social media for business-to-business purposes. It notes that B2B buyers now conduct significant online research, and social media can influence purchase decisions. It recommends developing goals and tactics for social media use, choosing appropriate sites like LinkedIn and Twitter, regularly posting engaging content, and monitoring discussions to build relationships and influence prospects. Key steps include starting a company blog, using social profiles to share helpful information, and integrating social media engagement with other marketing efforts.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
The document summarizes statistics about B2B companies' use of social media marketing:
- 93% of B2B companies are using social media marketing. 60% use it to express expertise, 49% to attract clients, and 41% obtain customers through Facebook.
- Companies benefit from consumer feedback (46%) and conduct market research (29%) through social media.
- 76% of companies plan to increase their use of LinkedIn.
The document discusses social media marketing strategies for businesses. It outlines various social media platforms like Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn and strategies for each platform, such as creating engaging content and communities. The goals of social media marketing are to foster awareness, drive traffic and sales, build loyalty, and gain insights. Proper positioning, promoting, packaging, and partnering are emphasized for an effective social media presence.
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
The document provides an overview of social media trends and best practices for developing a successful social media strategy. It discusses how social media has changed business and communications, with key points being that only 14% of organizations have more than 2 years of experience using social media, and that having a strategy is important for long-term success. The document concludes by outlining a 5 step approach to a successful social media strategy: 1) get organizational buy-in and the right skills, 2) develop a clear strategy, 3) set goals and metrics, 4) allocate proper resources, and 5) promote social media efforts.
A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing the data, this is still on the increase, but problem two is the bigger challenge; businesses still struggle with measuring social success (or failure), this presentation uncovers some of the whys and provides some simple principles you can take without spending vast sums of money to track your social progress
This document summarizes a portfolio for social media experience. It outlines 3 years of experience creating and managing social media content and campaigns. Metrics are provided showing growth in followers across Facebook, Twitter and Instagram for Dutch Bros Coffee in Arizona from 2015 to 2017 under the portfolio owner's management, including over doubling Facebook followers from 25k to 42k and increasing Instagram followers from 14k to 33.6k. Details of social media strategies and a media campaign for Dutch Bros Coffee are also mentioned.
5 tips for sales success through social mediaJoe Edwards
Tapping the enormous potential of social media can help you generate new leads, understand how your brand is perceived and build deeper client relationships. How well are you using it?
How to Develop Your Social Media Strategybakerlarry66
Social Media is Now Trend for Business and Marketing. We can't even think a day without twitting or updating our status on facebook. In the Near Future it's not going to reduce instead more and more people are joining to this Social Media World. There are some Social Media Strategies are being applied to promote Business Online.
For More Information
Visit: http://www.socialinkmedia.com
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
How Social Media Influences Institutional Investors LinkedIn
This document summarizes a webcast about how social media influences institutional investors. It found that nearly all institutional investors and asset managers use digital resources for investing. About half have used social media, with LinkedIn being most popular. Social media is gaining influence, with many investors and managers saying it has impacted their decisions or research. The webcast panel will discuss the findings and implications, including opportunities for asset managers to provide useful insights to investors on social platforms.
This document discusses how to get CEOs and senior leadership on board with social media strategies. It finds that half of executives are not informed or engaged with their company's social media efforts. To address this, it recommends reframing misconceptions about social media, connecting social strategies to organizational goals, and encouraging senior leadership to participate directly in social media to experience the benefits firsthand. A study cited found that employees have more trust in and preference to work for companies where leadership is active on social media. The overall aim is to turn resistors into advocates by demonstrating how social media aligns with business objectives.
Make social media a capability not a campaign:Dispatch
The document outlines 4 steps to creating a sustainable social media program: 1) Listen to conversations to understand customer sentiment and competitor activity, 2) Learn from insights by taking action, 3) Engage where customers are while defining the role of each social media platform, and 4) Replicate successes by documenting metrics and processes so others can repeat and refine results over time. The goal is to make social media an integral part of business operations that can achieve goals and be repeated.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
The document discusses the power and importance of social media marketing. It outlines key social media platforms like Facebook, Twitter, LinkedIn and blogs. It emphasizes listening to customers, engaging with them and building relationships. It also stresses the importance of planning a social media strategy, setting goals and measuring success.
The document discusses social media marketing and optimization strategies for companies. It defines social media marketing and optimization and explains why companies should utilize them. It outlines some of the main possibilities, difficulties, and provides examples of social media strategies including corporate blogging, RSS feeds, microsites, online games, networking sites, and sharing content on sites like YouTube and Flickr.
This document provides guidance on using social media for business-to-business purposes. It notes that B2B buyers now conduct significant online research, and social media can influence purchase decisions. It recommends developing goals and tactics for social media use, choosing appropriate sites like LinkedIn and Twitter, regularly posting engaging content, and monitoring discussions to build relationships and influence prospects. Key steps include starting a company blog, using social profiles to share helpful information, and integrating social media engagement with other marketing efforts.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
The document summarizes statistics about B2B companies' use of social media marketing:
- 93% of B2B companies are using social media marketing. 60% use it to express expertise, 49% to attract clients, and 41% obtain customers through Facebook.
- Companies benefit from consumer feedback (46%) and conduct market research (29%) through social media.
- 76% of companies plan to increase their use of LinkedIn.
The document discusses social media marketing strategies for businesses. It outlines various social media platforms like Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn and strategies for each platform, such as creating engaging content and communities. The goals of social media marketing are to foster awareness, drive traffic and sales, build loyalty, and gain insights. Proper positioning, promoting, packaging, and partnering are emphasized for an effective social media presence.
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
The document provides an overview of social media trends and best practices for developing a successful social media strategy. It discusses how social media has changed business and communications, with key points being that only 14% of organizations have more than 2 years of experience using social media, and that having a strategy is important for long-term success. The document concludes by outlining a 5 step approach to a successful social media strategy: 1) get organizational buy-in and the right skills, 2) develop a clear strategy, 3) set goals and metrics, 4) allocate proper resources, and 5) promote social media efforts.
A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing the data, this is still on the increase, but problem two is the bigger challenge; businesses still struggle with measuring social success (or failure), this presentation uncovers some of the whys and provides some simple principles you can take without spending vast sums of money to track your social progress
This document summarizes a portfolio for social media experience. It outlines 3 years of experience creating and managing social media content and campaigns. Metrics are provided showing growth in followers across Facebook, Twitter and Instagram for Dutch Bros Coffee in Arizona from 2015 to 2017 under the portfolio owner's management, including over doubling Facebook followers from 25k to 42k and increasing Instagram followers from 14k to 33.6k. Details of social media strategies and a media campaign for Dutch Bros Coffee are also mentioned.
5 tips for sales success through social mediaJoe Edwards
Tapping the enormous potential of social media can help you generate new leads, understand how your brand is perceived and build deeper client relationships. How well are you using it?
How to Develop Your Social Media Strategybakerlarry66
Social Media is Now Trend for Business and Marketing. We can't even think a day without twitting or updating our status on facebook. In the Near Future it's not going to reduce instead more and more people are joining to this Social Media World. There are some Social Media Strategies are being applied to promote Business Online.
For More Information
Visit: http://www.socialinkmedia.com
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
How Social Media Influences Institutional Investors LinkedIn
This document summarizes a webcast about how social media influences institutional investors. It found that nearly all institutional investors and asset managers use digital resources for investing. About half have used social media, with LinkedIn being most popular. Social media is gaining influence, with many investors and managers saying it has impacted their decisions or research. The webcast panel will discuss the findings and implications, including opportunities for asset managers to provide useful insights to investors on social platforms.
This document discusses how to get CEOs and senior leadership on board with social media strategies. It finds that half of executives are not informed or engaged with their company's social media efforts. To address this, it recommends reframing misconceptions about social media, connecting social strategies to organizational goals, and encouraging senior leadership to participate directly in social media to experience the benefits firsthand. A study cited found that employees have more trust in and preference to work for companies where leadership is active on social media. The overall aim is to turn resistors into advocates by demonstrating how social media aligns with business objectives.
Make social media a capability not a campaign:Dispatch
The document outlines 4 steps to creating a sustainable social media program: 1) Listen to conversations to understand customer sentiment and competitor activity, 2) Learn from insights by taking action, 3) Engage where customers are while defining the role of each social media platform, and 4) Replicate successes by documenting metrics and processes so others can repeat and refine results over time. The goal is to make social media an integral part of business operations that can achieve goals and be repeated.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
Leverage the Power of Social Media for Your Business: Presented by CiscoSquareOne|Consulting
The document provides an overview of social media presented by Susan Burton Lowry. It discusses definitions of social media and popular platforms, industry best practices, strategic approaches and tools for social media use, and considerations for small businesses. It also addresses risks, listening strategies, and developing a social media plan and policy.
The document discusses the role of the Chief Information Officer (CIO) in developing social media policies for an organization. It notes that while CIOs initially cringe at social media due to risks, they will eventually own it. The CIO should provide a holistic view of potential social media uses, evaluate risks and benefits, identify appropriate technology, and support efforts to understand current employee social media usage. As organizations with experience implementing new policies and technologies, CIOs can help drive a successful social media policy rollout and advocate for such a policy in the C-suite. The document provides examples of key elements to include in a social media policy for employees.
The document discusses how to develop and measure the ROI of social media programs for organizations. It provides an overview of integrating social media, choosing platforms based on objectives, and establishing guidelines. It also discusses how to use social media to support brands through listening, engaging customers, and crisis management. The document outlines steps to measure ROI, including establishing baselines, monitoring mentions, and looking at sales data to identify relationships between social media activities and financial outcomes.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
This document provides an overview of New Media Strategies (NMS), a social media marketing firm. Some key details:
- NMS has been dedicated to social media since 1999 and has 90 employees across several US offices.
- They have executed over 1,500 social media campaigns across many industries like telecom, energy, politics, and healthcare.
- NMS uses approaches like digital PR, social media activation, grassroots messaging, and analytics to promote brands online.
- The document outlines best practices for organizations to effectively use social media and discusses trends like the growth of mobile and augmented reality.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Five Questions To Ask About Social Media ROIAndrew Jenkins
The fact that incorporating social media into sales and marketing can generate return on investment has been and continues to be proven. Just search “social media ROI” or “proof that social media marketing works” and you will have plenty of proof. That’s not the problem. The problem is the question about ROI is still being asked, and it’s because many people are still unclear about how to measure ROI and not about whether they can prove it can be measured.
That confusion is why the following five questions are so important when it comes to understanding where to start, what to focus on, and what meaningful social media ROI looks like. Many organizations start in the wrong place or focus on the wrong metrics. Hopefully the following will prove helpful.
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
The document discusses strategies for using various social media platforms for recruiting purposes. It outlines goals around driving traffic, engagement, and membership across LinkedIn, Facebook, Twitter, Google+, and YouTube. Benchmark metrics and tracking are suggested to measure success. An integrated approach across multiple platforms is advocated to identify passive candidates and source talent through communities.
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
Social media marketing is a branch of digital marketing but independent from others. It includes social media tools like sharing business details, updating users about new things, building followers, increasing shares, and getting likes. With social media advertising, you can take your business to new heights. The popularity achieved on social networks will help achieve high ranks on search engines. To know more visit the link https://www.broadwayinfotech.com/online-marketing/social-media-marketing
Social media marketing uses social media sites to positively influence consumers toward an organization. While social media offers opportunities, some myths exist, including that it is just a fad, for young people only, or provides no return. Effective social media marketing requires understanding target audiences, goals, platforms, content strategy, and metrics. Measuring includes quantitative metrics like engagement and qualitative measures of sentiment. Tools can track key performance indicators to evaluate success.
This document discusses measuring the social success of social media in tertiary education. It recommends establishing a measurement framework that includes identifying institutional goals, aligning social media programs with those goals, establishing relevant metrics, identifying data sources, and determining how success affects metrics. Common tertiary education goals include increasing student numbers, researchers, and retention. Metrics should demonstrate impact on goals, like prospective student inquiries or engaged current students. Data sources include analytics platforms from social networks and the institution.
Social Media Marketing for Insurance Professionals - AgencyONEbethjbates
This document provides an overview of social media strategy for insurance professionals. It discusses why professionals should engage with social media, including building trust, encouraging engagement, and increasing website traffic. It emphasizes the importance of listening to understand customers and influencers. The document also covers determining goals and measuring success, as well as tactics for LinkedIn, Facebook, blogging, and compliance. Professionals are advised to integrate social media into their overall marketing strategy consistently and through calls to action.
Similar to Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Social Media; Midland, Michigan (20)
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Social Media; Midland, Michigan
1. An Insider’s Perspective Insights and Lessons From Managing Social Media Shannon Paul, Social Media Strategist
2. About Me Social Media and Search Manager at Blue Cross Blue Shield of Michigan Experience managing social media marketing and communications for companies in the financial services, lifestyle and professional sports industries
12. Was the Campaign Goal to Get YouTube Views? Tweets and other social media posts linked to the video on YouTube Paid search ads on Google linked to the video on YouTube Resource: Search Engine Land Scoring the Super Bowl Commercials for Search Visibility and Visitor Engagement by Vanessa Fox http://searchengineland.com/scoring-the-2011-super-bowl-commercials-for-search-visibility-and-visitor-engagement-63672
13. What About Chrysler’s Website? What if someone on Twitter, or YouTube, or Facebook REALLY wanted to learn more about the car?
15. Search is One of the Best Indicators of Consumer Intent
16. Search is Also Not Well Understood Many enterprise technology infrastructures do not support search engine optimization best practices Web designers and developers are often not well versed in search Developing keyword-rich content will not solve the problem if you have infrastructure woes SEO best practices boost social performance and vice versa Social media professionals should learn about search: the Internet still runs on search
17. The real work starts after you get executive buy-in Insight #4
18. ‘Happily Ever After’ is For Fairy Tales Real social strategists get to work building processes and establishing patterns of escalation and workflow
19. Are You Up For the Challenge? 56% of companies engaged in social media do not have defined workflow and response processes Resource: Jeremiah Owyang, Altimeter Report: Social Readiness: How Advanced Companies Prepare http://www.socialmediaexplorer.com/social-media-marketing/social-readiness-report/
22. Recipe for Success with Legal Explain exactly what you want to doand how you plan to do it This does not mean telling legal you want to “get the company on Facebook” – this is not a plan Explain exactly what you need from them Disclaimer for known risks Terms and conditions Research and identify potential risks Explain the reason/reward to the company for your activity Explain the opportunity risk of NOT doing what you propose
24. You Must Really Care About Your Customers and Your Company to Effectively Engage in Social Media Because Finding Answers to Real Questions is Complicated
26. Social Media Demands More from Your Website IF You Care About ROI Landing pages aka bridge pages help create context for users of search and social media Social media conversation without establishing a path for deeper engagement is just chit chat You don’t need to pitch people when you have clear, relevant paths of interesting content
27. Where Am I? Bringing people from Facebook or Twitter to your corporate website home page is probably disorienting for visitors
30. How to Budget Focus on support for planning and programming day-to-day activities Blog content calendar development and management Conversation starters for social relationship building Partners, not vendors – avoid consultants who offer to manage your entire social media presence Avoid building your budget around one-off campaigns that do not accrue to your strategy Align social media goals with corporate goals: make the case for owning a portion of the overall budget for that initiative
32. Two Skillsets, One Discipline Content and Community Engages with audiences Develops online content, content strategies and editorial calendars Monitors and responds to others via social media Identifies opportunities for proactive engagement and relationship building Analytics and Technology Implements tools for tracking social engagement, clicks and conversions Analyzes social media data and works with other teams to integrate findings into existing reports for customer feedback, market research, etc. Configures and maintains social applications
34. Grow Your Team You will need to partner with others in your organization to make things happen even when they don’t report to you or anyone else in your department Sometimes You Even Partner With Customers
36. Blue Cross Blue Shield of Michigan Social Media A Healthier Michiganhttp://www.ahealthiermichigan.orgBlues Perspectiveshttp://bcbsmblog.comTwitterhttp://twitter.com/bcbsmhttp://twitter.com/HealthierMIFacebookhttp://facebook.com/bcbsmhttp://facebook.com/HealthierMILinkedInLeading Michigan to a Healthier Futurehttp://linkd.in/LeadingMI
37. Thank You Connect with me: @ShannonPaul http://www.linkedin.com/in/shannonpaulhttp://facebook.com/shannonpaulRead my Blog:http://VeryOfficialBlog.com
Resource: Study from Mindflash and Column Five: “Are Companies Allowing Employees to Use Social Media in the Workplace?” http://www.mindflash.com/blog/2011/08/to-tweet-or-not-to-tweet-are-companies-allowing/?view=mindflashgraphic Photo Credit: James Rivera Photography: http://www.flickr.com/photos/jamesrivera/4020867596/in/photostream/
More than 10,000 new job ads posted online during August required social media skills – UP 94% from last year. http://www.prweb.com/releases/prweb2011/9/prweb8808513.htm Source: WANTED Analytics http://www.wantedanalytics.com
Resource: Vanessa Fox
Resource: Vanessa Fox, Nine by BlueResource: Search Engine Land Scoring the Super Bowl Commercials for Search Visibility and Visitor Engagement: http://searchengineland.com/scoring-the-2011-super-bowl-commercials-for-search-visibility-and-visitor-engagement-63672
Resource: Jeremiah Owyang, Altimeter Report: Social Readiness: How Advanced Companies Prepare http://www.socialmediaexplorer.com/social-media-marketing/social-readiness-report/