Research shows that companies with 'social CEOs' enjoy higher levels of trust, and people are more likely to buy their products. Learn how easy it is to become a social CEO and how to empower and engage your employees to use social to help build your firm's brand and become brand ambassadors.

1. From senior leaders to consultants:
How to give your brand a personality
Ollie Sharpe
UK Sales Manager, Linkedin
@olliesharpe

2. Your website
Company Blog
Intranet
"CEOs need to go where their stakeholders are…Today's CEO can
choose the platform most popular with their key community.“
– Igor Gonta, CEO,Market Prophit

3. “Brand is simply an organisation,
product or service with personality”
– Wally Olins

4. “Today people don’t trust
companies. One of the things
marketers want to do is to
humanize their brand. What
better way to do it than put a
live person in front of them.”
– Jackie Huba, Author

5. “People relate to other
people, not sales pitches and
marketing jargon”
Janet Fouts, CEO Tatu Digital Media

6. “People buy from those
they trust. When you
build a personal brand
– one that people can
learn to trust – people
will buy from you.
– Jill Celeste, Marketing Coach

9. “The internet has turned what used to be a controlled, one-way
message into a real-time dialogue with millions“
– Danielle Sacks, Writer, Fast Company

10. “The time to repair
the roof is when the
sun is shining.”
– John F. Kennedy

11. Top British Influencers
 1st Bernard Marr
 2nd James Caan
 3rd David Cameron
 4th Alistair Cox
 5th Azeem Azhar
 6th Sir Martin Sorrell
 1st Richard Branson
 2nd James Caan
 3rd Bill Gates
 4th Arianna Huffington
 5th Deepak Chopra
 6th David Cameron
By interactions By UK Followers

12. 8.36m followers
2.28m likes
476K followers
6.58m followers

13. “…social media is also
beyond business — people
want to know what's
meaningful."
“..allows me to share the
lessons I've learned in
business, as people are
always keen to find ways to
be better at what they do."
“Social media overall …allows
me to hear what people are
saying on a daily level …. It's
important to take the time to
listen.”
“Be authentic and organic. It
can't be forced or it won't work.
And most importantly, have fun.”

14. Employer Branding Slide
Socially engaged companies are 58%
more likely to attract top talent

15. “Companies need to turn their employees into advocates.”
– Mitchell Levy, CEO THiNKaha

17. 17
CEO as trusted as Employees
2014 Edelman Trust Barometer Annual Global Study
Company’s CEO Company’s Employee Media Spokesperson
Think about different types of information you may read, see or hear about a company. For each topic,
select which person you trust most to provide you with credible and honest information about a company.

18. Peter Cosgrove
Director, CPL
@petercosgrove
From senior leaders to consultants:
How to give your brand a personality

20. THE FUTURE OF WORK

24. Hotels
Books
Retail Shops
Banks
Auction Houses
Taxis
Disintermediation

25. Traffic - 14,000%
Sales - 13,000%

29. Millennials

30. Millennials will never understand
the link between the two

31. Millennials

32. WHY BE SOCIAL?

35. It has to be part of your strategy not an
“add-on” to your strategy

36. Don’t use it unless it helps with :
1. Client acquisition /engagement
2. Candidate acquisition / retention
3. Employee acquisition/ retention

37. 1. CLIENTS

45. 2. CANDIDATES

46.  h

47. EMPLOYEES

49. 3. EMPLOYEES

54. The Destination for Great Recruiters

55. #Home/Engaging the Diaspora

59. A lot does not work….
• Blog Focus for Company
• Twitter Lead Generation cards
• In-Market Display ads

60. Social is not everything

61. I hate networking!!
Our best recruiters are still those who
are not great on technology.

62. I hate networking!!
The new world – you go to the right places talk
about the right things…all online

63. TAKEAWAYS

64. Key messages
• It’s just another communication channel
• Be authentic, passionate and share your knowledge
• Accept much isn’t measurable so manage your time
• Remember – client, candidate, employee
• Facts Tell, Stories Sell

65. #SocialRecruitIn
Thank You
peter.cosgrove@cpl.ie
@petercosgrove

66. Steve Buchanan
CEO, Tech Talent
@SteveBuchanan7
From senior leaders to consultants:
How to give your brand a personality

67. What I want to cover today is………….
 Why social media?
 Engaging the team
 Day to day in the life of a recruiter using social media
 The effects of social media

68. Why social media?
More clients
Better quality candidates
Raise Tech Talent profile in our industry sector
More profit

69. Engaging The Team………
What did they know about social media
How do they use it and why
How did they feel about
What impact would they like to see

70. What social media do you use?

71. Knowledge about social media
Aaaarrrrrrrrrrrrrrr!!!!

72. Knowledge about social media
Main social media used

73. Engaging The Team
Set them mini projects
Share their finding with the team
Identify what works for their sector
Agree a social media action plan & outcomes
Simplify it
Monitor and follow up on social media activity
Check results (relate to their earning)

74. A Recruiter using social media

75. A Recruiter using social media
Mornings (about 30 minutes)
 Find interesting industry news items
 Post news items to all their social media platforms
 Like , share and repost other interesting things
Afternoons (about 15 minutes to 30 minutes)
 Respond to any comments
 Check how many people have viewed, liked and shared their post
 Connect with relevant people

76. The net effects of social media - Activity
 Increase sourced exclusive / passive candidates 40%
 Increased candidate enquires by 19%
 Better quality candidates up by 32%
 Increased new client enquires by 15%
 Increased overall job flow by 12%

77. The net effects of social media - Financial
 Increased Average Perm Fees by 11%
 Average Contractor margin up by 14%
 30% reduction in Job Board spend
 Turnover up by 31%
 Profit up 22% (since social media)
After all this the only down side is……..

78. #SocialRecruitIn
………I wish we got involved in social
recruiting years ago!!