Inside Sales and Social Selling for Extreme Results.
This presentation has been updated specifically for The American Association of Inside Sales Professionals and was given in Minneapolis, Minnesota.
1- Background: I started the original inside sales department at Franklin Quest (now Franklin Covey), and went to the United States Naval Academy. My hobby is military strategy.
2- Recently ranked #2 in the world of Social Selling
3- My social media experience began when I read this article about 31 days to a better blog.
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Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
12 gamification principles to increase sales productivity and engagement 96dpiInsideSales.com
Featuring Chuck Coonradt, author of The Game of Work and Ken Krogue, president and founder of InsideSales.com.
A recent study indicated that 87% of employees are not engaged in their jobs. Learn five key principles from the author of the bestselling book, The Game of Work and seven best practices from Ken Krogue – that make sales fun and engaging.
In this webinar you will learn:
How to motivate reps to crush their quotas
How to increase the frequency of feedback to improve quality and quantity of performance
How to sell more while boosting team morale
Why the success of video games should matter to a sales manager
How SMBs in Europe are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
Influencing the mass affluent - The NetherlandsLinkedIn Europe
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, Mass Affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that Mass Affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
12 gamification principles to increase sales productivity and engagement 96dpiInsideSales.com
Featuring Chuck Coonradt, author of The Game of Work and Ken Krogue, president and founder of InsideSales.com.
A recent study indicated that 87% of employees are not engaged in their jobs. Learn five key principles from the author of the bestselling book, The Game of Work and seven best practices from Ken Krogue – that make sales fun and engaging.
In this webinar you will learn:
How to motivate reps to crush their quotas
How to increase the frequency of feedback to improve quality and quantity of performance
How to sell more while boosting team morale
Why the success of video games should matter to a sales manager
How SMBs in Europe are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
Go places: Unlocking culture to brew a unique employer brand | Talent Connec...LinkedIn Talent Solutions
Embark on HEINEKEN’s journey to inspire candidates, consumers and society in general with its unique culture. This story will take you places. You will see how HEINEKEN unlocked its DNA, rallied the whole organisation behind or created an engaging, interactive and award-winning campaign. Get your backstage pass and enjoy your employer branding ride with HEINEKEN.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Following the release of LinkedIn's 25 Most Socially Engaged Companies in the Recruitment Industry, we've collated the learnings from the top agencies on the list. Discover what they're doing right as we reveal the key findings found when looking at the behaviours of the most socially engaged agencies.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
Here are the top 50 global SMB brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.
At the LinkedIn Financial Services Breakfast, our presenters aimed to showcase how sales professionals can leverage the LinkedIn database to foster profitable relationships in a more intelligent way.
How social drives business growth – and business decisions
Europe’s most influential businesses have a new way of doing business following the global economic downturn. And it’s called social media.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales...LinkedIn Sales Solutions
Featured at Sales Connect London - Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales Solutions, LinkedIn. The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Live Webinar: Insights2020 Readout | Driving Growth Through Customer CentricityLinkedIn
LinkedIn and Millward Brown Vermeer review Insights2020, a global initiative focused on uncovering the drivers of customer-centric growth and helping marketing and insights leaders
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Big business expo 2015 - The Next Generation of SalesInsideSales.com
Ken Krogue presents The Next Generation of Sales as the Keynote for the Big Business Expo 2015. For the 10th year Ken Krogue shares research and best practices about selling in a high velocity business model at the largest annual conference in Utah Valley.
New this year is information on Inside Sales, predictive analytics, innovation, women in sales, and social Selling
Go places: Unlocking culture to brew a unique employer brand | Talent Connec...LinkedIn Talent Solutions
Embark on HEINEKEN’s journey to inspire candidates, consumers and society in general with its unique culture. This story will take you places. You will see how HEINEKEN unlocked its DNA, rallied the whole organisation behind or created an engaging, interactive and award-winning campaign. Get your backstage pass and enjoy your employer branding ride with HEINEKEN.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Following the release of LinkedIn's 25 Most Socially Engaged Companies in the Recruitment Industry, we've collated the learnings from the top agencies on the list. Discover what they're doing right as we reveal the key findings found when looking at the behaviours of the most socially engaged agencies.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
Here are the top 50 global SMB brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content.
At the LinkedIn Financial Services Breakfast, our presenters aimed to showcase how sales professionals can leverage the LinkedIn database to foster profitable relationships in a more intelligent way.
How social drives business growth – and business decisions
Europe’s most influential businesses have a new way of doing business following the global economic downturn. And it’s called social media.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales...LinkedIn Sales Solutions
Featured at Sales Connect London - Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales Solutions, LinkedIn. The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Live Webinar: Insights2020 Readout | Driving Growth Through Customer CentricityLinkedIn
LinkedIn and Millward Brown Vermeer review Insights2020, a global initiative focused on uncovering the drivers of customer-centric growth and helping marketing and insights leaders
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Big business expo 2015 - The Next Generation of SalesInsideSales.com
Ken Krogue presents The Next Generation of Sales as the Keynote for the Big Business Expo 2015. For the 10th year Ken Krogue shares research and best practices about selling in a high velocity business model at the largest annual conference in Utah Valley.
New this year is information on Inside Sales, predictive analytics, innovation, women in sales, and social Selling
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The social media landscape is becoming more complex and crowded every day. It feels like marketers need to be everywhere in order to have a brand presence and gain awareness among the fast-growing social media audience.
But sometimes you need to step back and prioritize your digital marketing initiatives and focus on where you can have the greatest impact. If you are like most marketers, you have incredibly limited resources and bandwidth.
To help you prioritize, we've brought in Rival IQ CMO Margaret Dawson, who brings 20 years marketing leadership experience with startups and Fortune 500 companies, including Amazon.com, Microsoft and HP. In this Webinar, Maragaret will go through clear steps in identifying the right social channels for your organization, whether B2C or B2B. She will also provide best practices for the leading social networks.
This webinar will delve into key questions, such as:
Where is your target customer spending time?
Where are your competitors on Social Media?
What Social Media channels are driving the greatest traffic and conversion?
To help find the keywords that will resonate with your audience the most, attendees of this webinar will have access to a FREE 30-day trial of SEMrush Guru.
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
Linked in means business - a free downloadable playbookFan Foundry
Learn Social Selling, amp up your Networking, and get updated insights on:
- Career Management
- Content marketing
- Brand journalism
- Profile enrichment
- Group management
- Lead generation
- Company pages
... and more.
Be sure to download it (it's free) so you can make use of the embedded menu, navigation features and resource links. Subscribe to receive quarterly updates!
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Slides from my lecture on digital marketing to first year Bachelor students at the Stockholm School of Economics in May 2011. Many of the slides are based on David Jobber's textbook: http://www.amazon.co.uk/Principles-Practice-Marketing-David-Jobber/dp/0077114159.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
The marketing strategy developed for LinkedIn's future growth in a MBA course at NIU. The project challenges to think critically for continuous growth of the company on a global level.
How advocate marketing boosts lead to-revenue managementInfluitive
Despite advances in lead to revenue management practices, many B2B marketers struggle to improve conversion rates at each stage of the buying process. They have dozens of digital tools and tactics to try at each of these stages, yet many B2B marketers fail to leverage their single biggest asset for igniting revenue growth - the passion of their customers, fans and evangelists.
Join Forrester Analyst Lori Wizdo and Influitive CEO Mark Organ for their discussion on how mobilizing advocates can boost performance at every stage of the lead-to-revenue process: attract, capture, nurture, convert and expand.
Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...Social Jack
What is discussed?
Whether you work for an organization or you’re building one, generating results online in less time is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way of the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first with the latest version of LinkedIn Sales Navigator.
Join this brief overview where we show you how to jump in with our proven “Power Moves” and get actual results in less time. We will cover the key elements to being intentional and focused with your efforts and time and new features that you should know.
This is a new digital world we live in, learn to leverage LinkedIn Sales Navigator to make your life easier.
You will learn:
- First steps in LinkedIn Sales Navigator
- Power Moves that work within minutes NOT hours
- See the power of your network with new features
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, will discuss how banks who take the time to empower their employees, partners, and customers ultimately humanize their brand, resulting in an organization that people are drawn to. By adding a touch of “human connection” to your bank, according to DeLisle, you create a connection that will provide much more than a regular ad and at a lower cost.
About Social Jack™
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
What is a Flash Class?
The Social Jack™ Flash Classes are condensed, actionable educational courses to be consumed in less than 45-minutes using a webcast format. These classes are designed so you can take immediate next steps to accelerate your digital influence in the world.
Job boards are dead and the future of recruiting is socialGreg Holt
Job boards are almost dead and the future of recruiting is social. Presentation given to Ethical Medicines Industry Group ( EMIG ) Human Resources Special Interest Group regarding the impact of Social Networking on the Future of Recruitment.
EMIG is the UK research-based trade association that represents the interests of small to medium-sized Pharmaceutical, Biotech and Medtech companies (SMEs).
25. PLATFORM
Companies Using Social?
• 43% No strategy in place
• 33% Unclear of value
• 25% Not applicable
• 18% Don’t have tools
Which Platforms for Demand?
• 80% Facebook
• 78% Twitter
• 51% LinkedIn*
• *LinkedIn is 3X more
effective for lead
Eloqua research study generation
26. THE 6 CORE SKILLS
The 6 Core Skills
1. Complete
2. Content
3. Community
4. Connect
5. Comment
6. Call to Action
27. SKILL #1
COMPLETE
The 6 P’s of Completion
•Purpose
•Platform
•Plan
•Prepare
•Profile
•Persist
Complete profiles are 40x
more likely to receive
opportunities:
Completed profile?
• Industry
• Location
• Current position
• 2 past positions
• Your education
• Skills (3)
• Photo
• 50 connections
28. CONTENT STRATEGIES
Content Levels
1. Influencer
2. Industry
3. Company
4. Product
5. Proof
6. Sales
7. Client
Social Nurturing
A = Aware
C = Curiosity
Q = Qualify
U = Understand
I = Interest
R = Relevancy
E = Engage
29. ASK THE QUESTION
A = Aware………..
C = Curiosity…….
Q = Qualify………
U = Understand…
I = Interest………
R = Relevancy…..
E = Engage……...
Have you heard?
Did you know?
What do you do?
What do we do?
Is it cool?
Do we need it?
Shall we talk?
Trish Bertuzzi at The BridgeGroup has been surveying inside sales groups for years
In 2007 she found her average inside sales group was 5 reps, in 2009 it was 12 reps! That’s 140% growth
Regarding at work communication, this graph helps us understand which methods have the greatest likelihood of getting a response, compared to the preference for each method.
In this slide, the percent of respondents who indicate their preference for each contact method is overlaid with the percent of respondents who say they are likely to respond to each contact method.
For example, we notice that 39% of people prefer texting as a communication method while at work, while 79% of people say they are likely to respond to texting while at work.
This means that people have a low preference to use texting for at work communication, but actually have a quite high likelihood of responding when they do receive text messages.
As an interesting inverse example, we notice that 28% of people prefer communicating via LinkedIn while at work, but only 17% of people are likely to respond.
This means that people prefer to use LinkedIn more than they respond for at work communication.
This finding is interesting because it shows a type of “directioning” where people project a preference for work-related communication to LinkedIn.
Regarding at work communication, this graph helps us understand which methods have the greatest likelihood of getting a response, compared to the preference for each method.
In this slide, the percent of respondents who indicate their preference for each contact method is overlaid with the percent of respondents who say they are likely to respond to each contact method.
For example, we notice that 39% of people prefer texting as a communication method while at work, while 79% of people say they are likely to respond to texting while at work.
This means that people have a low preference to use texting for at work communication, but actually have a quite high likelihood of responding when they do receive text messages.
As an interesting inverse example, we notice that 28% of people prefer communicating via LinkedIn while at work, but only 17% of people are likely to respond.
This means that people prefer to use LinkedIn more than they respond for at work communication.
This finding is interesting because it shows a type of “directioning” where people project a preference for work-related communication to LinkedIn.
Regarding at work communication, this graph helps us understand which methods have the greatest likelihood of getting a response, compared to the preference for each method.
In this slide, the percent of respondents who indicate their preference for each contact method is overlaid with the percent of respondents who say they are likely to respond to each contact method.
For example, we notice that 39% of people prefer texting as a communication method while at work, while 79% of people say they are likely to respond to texting while at work.
This means that people have a low preference to use texting for at work communication, but actually have a quite high likelihood of responding when they do receive text messages.
As an interesting inverse example, we notice that 28% of people prefer communicating via LinkedIn while at work, but only 17% of people are likely to respond.
This means that people prefer to use LinkedIn more than they respond for at work communication.
This finding is interesting because it shows a type of “directioning” where people project a preference for work-related communication to LinkedIn.
For contacting the hard to reach while at work, email is still highly preferred, with office and mobile phone methods next.