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Social media lunch and learn series, Aug 17th - Part B
This document discusses using social media for small and medium-sized businesses. It addresses determining objectives for social media use, common platforms like Facebook and Twitter, the importance of monitoring what is said online about the business and industry terms through tools like Google Alerts and SocialMention.com. Business owners are advised to identify customer needs and relevant search terms for their industry in order to effectively utilize social media.
Social media lunch and learn series, Aug 17th - Part B
- 1. SOCIALLY ACCEPTABLE:Social mediaand digital strategies for the small to medium sized business.Presented by:
- 2. What to expectWhat’sin this for you?How do I do social media? Should I?Monitoring what’s said about you on the webIncreasing your Google rankingMaking moneyA corporate social media policy
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- 5. The Big QuestionWHATIS SOCIAL MEDIA?
- 6. The Big QuestionAsocial medium is any web platform that enables and encourages participation, openness, and interactivity.
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- 13. Ignore NikeKnow whatyou hope to accomplish for your brand with social media
- 14. Ignore NikeKnow whatyou hope to accomplish for your brand with social mediaCool technologies are a waste of money if they don’t make sense for your business.
- 15. Common ObjectivesLead generation?Producerevenue?Public relations?Branding?Customer service?
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- 17. The often neglectedstepMONITORING
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- 19. What to monitorKeywordsfor your products/servicesSloganCompetitionClients/business partnersIndustry terms
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- 23. For next week:Considerthis:What are your customer’s top 2 or 3 needs?What are 10 terms that you think people would search for what you do?How many times do those terms show up on your website’s home page?
Editor's Notes
- #8 The difference between traditional media and social media is that social media provides a feedback opportunity for the receiver.
- #9 It’s like your TV has ears. But there’s still one important aspect of social media missing from this diagram. If this was all social media was, Michael Arrington’s article shared on facebook would be no big deal…
- #10 This is the whole picture of social media.[point to the cloud] This – is what happened to Delta Airlines.Not only is the receiver providing feedback to the original sender, but he/she is also providing feedback to everyone else. Add cloud to graphic in the top left corner – one to many is now one to one to many
- #12 You don’t say, “oh my gosh I’ve got so many that I could watch I have no idea what to watch first or where to start!” You know what serves you best, you know what you enjoy, you know how to use individual channels and not think of them all as one big giant glob of media outlets.
- #21 The best FREE tool. Since no one tool grabs everything, you want to assemble a variety of tools for your service…Google.com/alertsGoogle emails reports to your inbox.Daily, Weekly, Monthly, As-it-happensSpecify what to search:EverythingNewsBlogsVideoGroups
- #22 Like Google alerts but it’s dedicated specifically to social media. Google misses things like message boards and comment sections. Social Mention will get these comments on the message boards. You can customize to say “I’m only interested in blogs, not twitter.” Searches video, photos, etc. If people tag a photo with your search term, it’ll tell you. It functions so much like google, it’ll be very familiar.
- #23 Graphically oriented. No report functioning. It allows you to visually SEE the conversation…searches things that social mention and google doesn’t. It’ll search wordpress’s search function so if blogs that get so little traction are talking about you. It does a really good search of bing, thus you can compare google’s results and bing’s results side by side. If something’s on vimeo or flickr, it’ll show you a thumbnail of that listing so you can quickly eliminate false leads. Can’t get a report, but you can bookmark it so when you go back it automatically update your results.