Social media has become a new norm for businesses to connect with customers and drive business. The document discusses how businesses, including The Alexander Group, are using social media platforms like Facebook, Twitter, YouTube, and LinkedIn to build their brand, engage with audiences, attract new clients, and increase traffic to their website. It provides a case study of how The Alexander Group implemented social media strategies that resulted in a significant increase in unique website visitors and more business referred through search engines.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
This presentation covers what followers look for before they start following companies, how to generate awareness across key industries and how to effectively attract the right followers for your business.
In this webinar, Christine will walk you through how to link your existing social network accounts (LinkedIn, Facebook, Twitter) to your AdvisorDeck account.
I will cover:
- Benefits to setting up social media network accounts
- Why linking social networks to AdvisorDeck benefits you
- How to add social networks to AdvisorDeck
- How to schedule a blog/social media campaign for a week
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
This presentation covers what followers look for before they start following companies, how to generate awareness across key industries and how to effectively attract the right followers for your business.
In this webinar, Christine will walk you through how to link your existing social network accounts (LinkedIn, Facebook, Twitter) to your AdvisorDeck account.
I will cover:
- Benefits to setting up social media network accounts
- Why linking social networks to AdvisorDeck benefits you
- How to add social networks to AdvisorDeck
- How to schedule a blog/social media campaign for a week
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
Double Your Content Engagement via Employee AdvocacyLinkedIn
Our product experts walk you through the benefits of employee advocacy and how LinkedIn’s platform, Elevate, works. You’ll see LinkedIn Elevate in action and learn how you can use it to increase reach and engagement with your content.
Explore:
-- The benefits of employee advocacy
-- The LinkedIn Elevate platform and how it works
-- Company success stories
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...Ken Krogue
Inside Sales and Social Selling for Extreme Results.
This presentation has been updated specifically for The American Association of Inside Sales Professionals and was given in Minneapolis, Minnesota.
1- Background: I started the original inside sales department at Franklin Quest (now Franklin Covey), and went to the United States Naval Academy. My hobby is military strategy.
2- Recently ranked #2 in the world of Social Selling
3- My social media experience began when I read this article about 31 days to a better blog.
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LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
At the LinkedIn Financial Services Breakfast, our presenters aimed to showcase how sales professionals can leverage the LinkedIn database to foster profitable relationships in a more intelligent way.
Trasforma il tuo approccio alla Talent Acquisition in 3 semplici passi. Parte...LinkedIn Italia
I social network professionali stanno trasformando l'approccio delle aziende di successo alla Talent Acquisition.
In questo webcast, scopri come costruire la tua audience di candidati ideali interessati alla tua azienda grazie a una migliore conoscenza dei social media.
Double Your Content Engagement via Employee AdvocacyLinkedIn
Our product experts walk you through the benefits of employee advocacy and how LinkedIn’s platform, Elevate, works. You’ll see LinkedIn Elevate in action and learn how you can use it to increase reach and engagement with your content.
Explore:
-- The benefits of employee advocacy
-- The LinkedIn Elevate platform and how it works
-- Company success stories
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...Ken Krogue
Inside Sales and Social Selling for Extreme Results.
This presentation has been updated specifically for The American Association of Inside Sales Professionals and was given in Minneapolis, Minnesota.
1- Background: I started the original inside sales department at Franklin Quest (now Franklin Covey), and went to the United States Naval Academy. My hobby is military strategy.
2- Recently ranked #2 in the world of Social Selling
3- My social media experience began when I read this article about 31 days to a better blog.
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LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
At the LinkedIn Financial Services Breakfast, our presenters aimed to showcase how sales professionals can leverage the LinkedIn database to foster profitable relationships in a more intelligent way.
Good Audience Fundraising Deck - Angel Roundsherm8n
This is the fundraising deck we used to raise money in London after Techstars.
While this almost killed our startup, (https://medium.com/good-audience/raising-money-in-london-almost-killed-our-startup-6ed9fca1ba88) we raised $182K total in an angel round.
Our total volume in sales is about to cross the total amount we raised =) Keep track of our progress here: http://goodaudience.baremetrics.com.
Gain Exposure, Engage Customers, Grow Your Business Success on LinkedIn and in fact in all Social Media channels relies on the principle of leveraging and building your reputation with your existing professional (and personal) connections as well as building new connections that will also hold you in high regard. Yet many LinkedIn users fail to do this effectively and damage their reputations because they forget the simple rules of engagement when it comes to interacting with their existing and prospective audience online.
Intro to Social Media for Auto Dealership Business Managers May 2011Kathi Kruse
Intro to Social Media & Networking for Auto Dealership Business Managers & CFOs. Tips for understanding how it works and how Social Networking can make your job easier.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
This economic development webinar sesssion included a deeper dive into LinkedIn, Twitter, YouTube. It showed how to use these tools with specific recommendations for th eeconomic development office.
2. CONTENTS
WHY do businesses use social media?
HOW do businesses use social media?
How is The Alexander Group using
social media to build its brand, connect
with its audience, attract new
clients, and drive more business?
3. How the World Spends Its Time Online
From VisualEconomics
Total Time Spent WorldwideThe average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.Social networking accounts for 22 percent of the time, and 42 percent is spent viewing content. Other activities, such as email, commerce and searching, accounts for 36 percent.
Issue: Prior to the upgrade, The Alexander Group’s website had a dated color scheme, low search engine ranking and averaged 1,200 unique visits monthly. Objective: Create an engaging, modern-themed website that illustrated who we are as a firm and generated higher traffic numbers.
Strategy: Use videos as a medium on our website. “No one tells your story like you do.”Select unique design elements. For example, the abstract images shown on parts of our website are by the same artist as the paintings we have in our office. Utilize search engine optimization by creating text that was rich in “key words.”Create a method to alert visitors to new content through monthly blog blasts.
Strategy: Use videos as a medium on our website. “No one tells your story like you do.”Select unique design elements. For example, the abstract images shown on parts of our website are by the same artist as the paintings we have in our office. Utilize search engine optimization by creating text that was rich in “key words.”Create a method to alert visitors to new content through monthly blog blasts.
Results: A website that more appropriately reflects The Alexander Group and its members that receives an average of 3,000 unique visitors monthly.
The Alexander Group’s TAGlines Blog receives nearly 400 visits monthly with the blog blasts boosting that number to nearly 1,000 visits. Blogs blasts are one of the largest sources of traffic for our website. The “Most Popular” section calls attention to blogs not necessarily on the front page and ensures relevant older content continues to receive views.Blog content is a mix of personal and business with our target audience as hiring executives. Commentary on current events, such as holidays or the election, always garners more views in a week, but views to current events blogs typically taper off after two weeks. Photos are a key blog element, and you want to choose photos that communicate visual messages. Don’t be afraid to have a bit of fun. *Note* If you do not take the photos yourself, use a stock photo site to avoid copyright infringement. The more outlets you can find for your blog, the better! We use the Human Capital League and Businessweek’s Business Exchange. In addition, our PR firm pitches selected blogs to media outlets. As a result, we’ve received media placements in Fortune, Forbes and The Wall Street Journal.
Strategy: Use videos as a medium on our website. “No one tells your story like you do.”Select unique design elements. For example, the abstract images shown on parts of our website are by the same artist as the paintings we have in our office. Utilize search engine optimization by creating text that was rich in “key words.”Create a method to alert visitors to new content through monthly blog blasts.
Objective: To create consistent messaging between platforms and increase followers/fans.Follow the 20% rule – self promote 20% of the time. Most messages should be items of interest to your followers or fans.
Add social media sites to e-mail signatures.
Implement analytics (Bitly and Hootsuite) to identify popular articles and trends.
Promote one outlet through another. Facebook allows for longer posts, so you have an opportunity to “tease” the post on Twitter and direct followers to Facebook for more information.
Refrain from posting the exact same message across all social media platforms. Make eachplatform’s message different, even if you are commenting on the same article.
Results: In a two-year span TAG has gained over 300 new Facebook fans, Twitter followers increased by over 300 and LinkedIn has grown to over 215 followers.