[Digital marketing];[social media]

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The document discusses the growing use of social media and provides statistics on major social networks. It outlines reasons to use social media for individuals and organizations, including to share content, have conversations, build careers and communities, reach customers, and express culture. The presentation recommends maximizing content, events, audiences, and opportunities through social media and integrating offline and online efforts to communicate and reinforce messages while learning through search, hearing from others, discovery, and failure.

Business Technology

Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix

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US Internet Users ‘ 09 = 220m US Social Network Users on Once a Month ‘ 08 = 79m ‘ 09 = 88m ‘ 13 = 115m

Online Use Next 5 Years Teens = 21% increase

Online Use Next 5 Years Adults = 50% increase

Online Use Next 5 Years Ages 3-11 = 61% increase

MySpace US = 76m Intl = 54m Total = 130m

Facebook US = 52.5m Intl = 122.5m Total = 175m

Offline Drives Online = Online Drives Offline

Communicate Communicate Communicate Reinforce the Message

Maximize Content Event Audience Opportunity

Learn Search Hear Discover Understand Fail

Marc A. Ross Principal 2ndSix [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross

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