Zoë Diamadi, Senior Director, LinkedIn
Companies with high levels of socially active employees are able to more easily build their brands, sell their products and hire the talent they need, and we have the data to prove it.
Double Your Content Engagement via Employee AdvocacyLinkedIn
Our product experts walk you through the benefits of employee advocacy and how LinkedIn’s platform, Elevate, works. You’ll see LinkedIn Elevate in action and learn how you can use it to increase reach and engagement with your content.
Explore:
-- The benefits of employee advocacy
-- The LinkedIn Elevate platform and how it works
-- Company success stories
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, mass affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that mass affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Webinar: Understanding What Influences Our Career JourneysLinkedIn
Think back to your childhood. Who was the biggest influence on your “dream” job – and the career path that you eventually pursued?
According to a new study released by Citi and LinkedIn, how you answer may have a lot to do with your generation – and your gender.
Join us for a discussion at 11am Eastern/8am Pacific on Tuesday, October 28th about the findings from the newest release of the Today’s Professional Woman Report, a joint Citi/LinkedIn study that explores the biggest influences on our career journeys, and how those factors have shaped our perceptions of work-life “balance”, our self-confidence, and the way that we promote ourselves at work.
Linda Descano, CFA®, Head of Content Creation and Partnerships at Citi, will moderate a discussion about the findings with Victoria Pynchon of SheNegotiates.com, Forbes.com columnist and career coach Kathy Caprino, and self-promotion expert Nancy Joyce, exploring topics that include:
· How men’s work-life balance conversations differ from women’s
· Which workplace situations shake our self-confidence the most
· Who is most likely to self-promote at work (the answer may surprise you!)
Double Your Content Engagement via Employee AdvocacyLinkedIn
Our product experts walk you through the benefits of employee advocacy and how LinkedIn’s platform, Elevate, works. You’ll see LinkedIn Elevate in action and learn how you can use it to increase reach and engagement with your content.
Explore:
-- The benefits of employee advocacy
-- The LinkedIn Elevate platform and how it works
-- Company success stories
Europeans with significant investable assets expect to engage with finance brands through social media – both to improve their customer experience and to guide future decisions on products and investments.
The Mass Affluent, those with investable assets of between €75,000 and €750,000, are amongst the most active and engaged social media users – and see social platforms as an essential element in their relationships with financial institutions. In a groundbreaking study by LinkedIn and Cogent covering France, The Netherlands and the UK, more than 84% of the mass affluent audience in each country were active on social platforms; at least 40% engaged with financial companies, and at least 30% read content shared by those companies.
In each country, mass affluent audiences opted for LinkedIn as their most trusted social media source for financial information, and the platform they are most likely to turn to for the content that matters to them. Information on new products and services, market commentary, service updates and general company information figured prominently amongst the most sought-after content from banks, credit card companies, insurance brands and brokers. When asked what they hoped to gain from engaging with such companies through social media, mass affluents pointed to improved customer service, greater transparency and timely, relevant content.
Across all three countries, and all types of financial sectors, the information discovered and considered through social media is a key driver of immediate action amongst the mass affluent audience. Of those using social media for both discovery and consideration, 63% were driven to take action such as purchasing a product or opening an account. And the comments that mass affluents share have a vital role to play in amplifying awareness and engagement amongst their peers. Almost a quarter of those in the UK and over a third of those in France and The Netherlands read others comments on the content shared by financial companies.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Webinar: Understanding What Influences Our Career JourneysLinkedIn
Think back to your childhood. Who was the biggest influence on your “dream” job – and the career path that you eventually pursued?
According to a new study released by Citi and LinkedIn, how you answer may have a lot to do with your generation – and your gender.
Join us for a discussion at 11am Eastern/8am Pacific on Tuesday, October 28th about the findings from the newest release of the Today’s Professional Woman Report, a joint Citi/LinkedIn study that explores the biggest influences on our career journeys, and how those factors have shaped our perceptions of work-life “balance”, our self-confidence, and the way that we promote ourselves at work.
Linda Descano, CFA®, Head of Content Creation and Partnerships at Citi, will moderate a discussion about the findings with Victoria Pynchon of SheNegotiates.com, Forbes.com columnist and career coach Kathy Caprino, and self-promotion expert Nancy Joyce, exploring topics that include:
· How men’s work-life balance conversations differ from women’s
· Which workplace situations shake our self-confidence the most
· Who is most likely to self-promote at work (the answer may surprise you!)
Danielle Burke, Sr. Product Marketing Manager, Linkedin
Ryan Cook, VP, Global Talent Acquisition, CH2M
Derina Adamczak, Manager, Global Recruitment Marketing & Sourcing, CH2M
Employees are the most credible spokespeople a company has and their networks are full of the talent companies need to hire. And so empowering employees to share quality content with their networks not only helps them build their professional brand; it helps nurture relationships with prospective talent for their company. Learn why employee activation is a game changer for talent acquisition and hear how CH2MHill is building affinity and driving hires through their employees’ social activity.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust LinkedIn
Are your content marketing efforts truly building trust and credibility with the IT Committee -- the diverse group of decision makers who influence tech buying decisions? The type of content you share, who it comes from, and how you gate it impacts your lead generation efforts.
Join us as we present new research that shows how IT marketers can avoid common mistakes and build meaningful relationships with the IT Committee on social media. You'll learn how to:
- Develop the trust and credibility to earn quality leads
- Leverage the expertise within your company to provide valuable content
- Start the sales cycle on the IT Committee's schedule to avoid turning off leads before they convert
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...LinkedIn
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
- Which media channels and formats are the most effective?
- How to generate high value conversations in the front line
- The importance of interactivity
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
Talent trends: What’s on the minds of the professional workforceLinkedIn Europe
This presentation is from a recent webinar which Jennie Chen held on Talent Trends - What's on the minds of the professional workforce
If you want to access the statistics for all 26 countries click the following link:
http://lnkd.in/TTreport
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
How SMBs in Europe are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
Danielle Burke, Sr. Product Marketing Manager, Linkedin
Ryan Cook, VP, Global Talent Acquisition, CH2M
Derina Adamczak, Manager, Global Recruitment Marketing & Sourcing, CH2M
Employees are the most credible spokespeople a company has and their networks are full of the talent companies need to hire. And so empowering employees to share quality content with their networks not only helps them build their professional brand; it helps nurture relationships with prospective talent for their company. Learn why employee activation is a game changer for talent acquisition and hear how CH2MHill is building affinity and driving hires through their employees’ social activity.
Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Webinar: From Hurting to Helping: How to Earn Quality IT Leads with Trust LinkedIn
Are your content marketing efforts truly building trust and credibility with the IT Committee -- the diverse group of decision makers who influence tech buying decisions? The type of content you share, who it comes from, and how you gate it impacts your lead generation efforts.
Join us as we present new research that shows how IT marketers can avoid common mistakes and build meaningful relationships with the IT Committee on social media. You'll learn how to:
- Develop the trust and credibility to earn quality leads
- Leverage the expertise within your company to provide valuable content
- Start the sales cycle on the IT Committee's schedule to avoid turning off leads before they convert
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...LinkedIn
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
- Which media channels and formats are the most effective?
- How to generate high value conversations in the front line
- The importance of interactivity
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
Talent trends: What’s on the minds of the professional workforceLinkedIn Europe
This presentation is from a recent webinar which Jennie Chen held on Talent Trends - What's on the minds of the professional workforce
If you want to access the statistics for all 26 countries click the following link:
http://lnkd.in/TTreport
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
How SMBs in Europe are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...LinkedIn
As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.
Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.
Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter
Employee Advocacy: Training and Activation Best PracticesLiz Bullock
Liz Bullock shares best practices on both training and activating employees to align with business goals. Examples from Adobe, Dell and others. Presented via BrightTALK on November 20, 2014
If you are about to start your first Employee Advocacy program or scaling an existing program, this webinar can help you navigate the 5 different use cases - HR & Recruiting, Social Selling, Lead Generation, Brand Awareness and Event Promotion,
How to Increase Your Content Reach and Engagement Through Employee AdvocacyLinkedIn
We've put together materials on the benefits of empowering your employees to share smart, quality content. With data backed up by LinkedIn insights, we’ll show you why - and how - you should implement your own employee advocacy program.
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from CH2M and LinkedIn
Proposal for adding Events feature in LinkedIn ElevateAnkita Khandelwal
This proposal is to include Events feature within LinkedIn Elevate platform to make it easy for employees to find relevant company events, share them with other employees, and for event organizers to maximize their reach and connect with their audience.
Smart brands are activating employees to reach new audiences in social, extend the reach of organic content and humanize their brand. Many refer to this as employee advocacy. We call it employee storytelling and the reason is simple - employees tell better stories than you do. Their voices are trusted among their peers and they already participate in industry conversations with your customers.
In this presentation, learn why employee advocacy is a critical piece of your marketing stack, understand the data that proves this and find out how to develop a communications blueprint that will help launch an effective program.
For a full recording, visit www.lws.co/mile13
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
How Deloitte Activated Thousands of Employees As AmbassadorsDynamic Signal
Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about).
With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand.
Turner Roach, Social Media Marketing Manager at Deloitte discusses:
- How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program.
- How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees.
- How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.
BlogWell Dallas Social Media Case Study: AT&T, presented by Lee DiazSocialMedia.org
In his BlogWell Dallas presentation, AT&T's Senior Manager of Emerging Communications, Lee Diaz, explains how they activated employees as social advocates.
He goes into detail about how the launch of their AT&T Tribe program and its social hub helped employees share content immediately, make announcements, and more.
How IBM Drives ROI Through Employee AdvocacyDynamic Signal
Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM’s employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
State of the Art Facebook Promotions #AFBMCAllFacebook.de
Vortrag von Thomas Hutter auf der AllFacebook Marketing Conference 2017 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/facebook-promotions/
Mehr zu Thomas Hutter:
http://www.thomashutter.com/
CFOs on Social Media: Social Insights ReportLeadtail
There is a persistent belief that CFOs don’t participate in social media; even as they are leading organizations that are increasingly being challenged by social media and the disruption it enables. As a matter of fact, best in class financial executives are now actively getting social, both so they can better understand social media’s implications and to benefit from all it can offer.
We developed this report: “How CFOs Engage on Twitter”, using Leadtail’s Social Media Insights Technology to analyze data from Twitter and share what real CFOs are really doing on social media.
The goal of this special report is to help you answer questions such as:
How can you find and connect with other finance leaders on the social web?
What topics are CFOs discussing and debating on social media?
Which online publications do finance executives turn to for news and information?
Who are the most influential publications and people with CFOs?
So whether you’re already in the CFO seat trying to navigate the social media waters, or aspire to the role in the future, these insights will help you take a more informed look at how you can use social media to communicate, collaborate, and build your own network of relationships and influence.
Atlas CEO Ben Wright presents "Internal Marketing" at the International Economic Development Council's 2013 Marketing and Attraction Conference on October 4, 2013 in Philadelphia PA.
Description:
2016 Glassdoor Summit
Josh Bersin, Principal, Bersin by Deloitte, Deloitte Consulting LLP -- The New World of Employment Brand: Culture, Engagement, Career, Wellness
https://www.youtube.com/watch?v=jKcVisrqfNo
Global Recruitment Trends - Presentation delivered by Speaker Fernando Magalhaes, Senior Manager LatAm, LinkedIn at the marcus evans Latin HR Summit May 28-29 at the Trump Ocean Club, Panama City.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Top HR Processes Ripe for a Social EnterpriseKangoGift
Todd Horton from KangoGift shares a few HR best practices for organizations thinking about embracing social HR tools. Presentation given as part of Monster's thought leadership webinar series.
SourceIn São Paulo: Tendências de Recrutamento Social para as ConsultoriasLinkedIn
Apresentação de James Volpentes - Diretor Sênior do LinkedIn, Segmento de Consultorias, América do Norte, no SourceIn São Paulo, realizado no dia 02 de outubro de 2014. O evento reuniu grandes líderes em atração de talentos para compartilhar insights e tendências de recrutamento social para Consultorias.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Linked in means business - a free downloadable playbookFan Foundry
Learn Social Selling, amp up your Networking, and get updated insights on:
- Career Management
- Content marketing
- Brand journalism
- Profile enrichment
- Group management
- Lead generation
- Company pages
... and more.
Be sure to download it (it's free) so you can make use of the embedded menu, navigation features and resource links. Subscribe to receive quarterly updates!
Similar to LinkedIn Elevate: The Power of Employee Activation (20)
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
3. All the world’s professionally
relevant knowledge resides in
the minds of our members
- Jeff Weiner, CEO
4. Members share their knowledge with the world
Most shared content by enterprise FinServ professionals (March 2015)
Financial Planning
Retirement
Investment
Banking
Top Trending Topics Top Articles
• Citigroup Has Cleanest Stress-Test Pass of Top Wall
Street Banks | Bloomberg
• 10 Questions To Ask Your CPA |
YourSmartMoneyMoves.com
• The Power of Three | MorganStanley
6. Your employees’ networks are large
Company
Followers
Employee
Connections
20X
More 1st degree
connections than
company followers
On average, companies represented in the room today . . .
7. Your employees’ networks are valuable
49%
of all
High Net Worth Individuals
on LinkedIn
Employees of companies represented at FinanceConnect are connected to . . .
71%
of all
Institutional Investors
on LinkedIn
53%
of all
Financial Advisors
on LinkedIn
8. Few employees share company-related content today
6%
of employees shared
company-related content1
in March
1
Company-related content defined as: 1) Company Status updates, 2) Employee Influencer posts, 3) Employee Long-form posts, 4)Employee shares/posts
9. Yet this small group drives significant engagement
On average, employees drove 43% more engagement with company-related content
6%
of employees shared
company-related content
in March
+43%
1
Regular Engagements = Engagements with Company Status updates, Influencer posts, and Sponsored Updates
2
Employee-driven Engagements = Engagements with employee long-form posts, employee shares / re-shares / posts / comments / likes / clicks
Regular
Engagements1
Employee-driven
Engagements2
Total
Engagements
10. Employee
engagement
%
No Employees 6% Employees 13% Employees
+43%
+92%
0%
Today
6%
If increased
13%
Total
engagement
Like, click,
comment, re-share
Even small increases in employee activation
can drive significant impact
12. Set measurable goals upfront
Get leadership to lead the charge
Emphasize the value to employees
Make it easy for employees by regularly
suggesting sharable content
Recognize and reward participation
Editor's Notes
"All the world's professionally relevant knowledge lives within the minds of our members"
Something our CEO says regularly and that we firmly believe
Part of our vision is to build products and solutions that help "unlock" that knowledge and make it more accessible for everyone
Ultimately this helps support our mission to make the worlds professionals more productive and successful
One important way in which knowledge is spread is when members (or employees) share it with their networks.
[unclear if we need this slide]
Professionals who work in financial services share content with their networks as well.
We know from our research that the topics most engaged with by this audience are:
Investment Banking
Retirement
Financial Planning
We've always known that sharing benefits members
in connecting with their networks, building their professional brands and encouraging information exchange with others
But we've also known (and recently proven with data) that when employees share knowledge it helpsmake the companies they work for more successful as well
Specifically as a result of their employees’ sharing content with their networks, these companies find it easier to achieve their business goals around hiring, marketing, and selling.
But why do companies benefit when their employees share content with their networks?
It’s because these networks are incredibly large and filled with the audiences that companies are trying to reach and influence.
We looked at the data for the companies in the room here today and this is what we saw.
On average, for those companies in the room, your employees’ 1st degree networks are 20x the size of your company’s follower base.
So this is a population that is 20x the size of anything your company has on it’s own – and these are individuals who have opted into a relationship with your employees and are interested in hearing what they have to say.
Your employees networks are not just large, though, they are also very relevant to your company’s business goals.
In looking at the employee networks for the companies in the room today and what we saw was the following.
Collectively, your employees are connected to:
49% of all high net worth individuals
71% of all institutional investors
53% of all financial advisors
These are very relevant audiences – and in many cases the very audiences companies like you are trying to reach and engage.
Companies whose employees share regularly with their networks are able to tap into these very large, very relevant populations and drive engagement with their content and company overall. But the truth is that few companies are doing this well today – particularly in the financial services area.
We looked at the companies in the room and analyzed the % of employees who are shared company relevant content with their networks.
And we saw that on average, only 6% of employees shared content that was company relevant.
This is the average – there were many who were lower and 1 or 2 companies here today with the highest percentage in the room – 13%.
Lets take a look, however, at what type of engagement this 6% of employees is driving with company relevant content.
When we look at engagement overall with company relevant content, we see that on average, this 6% of employees increased the company’s total engagement by 43%.
Said differently, this small pool of employees is driving a considerable amount of the engagement that companies receive with their content.
Main Point: You don't need all your employees to be active to see results; small increases can drive tremendous impact
This shows the average increase in engagement companies can expect when they activate more of their employees
As you can see, companies with 13% of their employees activated can expect almost a 100% increase in overall engagement with their content as a result
Two companies in the room today have this level of employee activation
And it's not just engagement with content -- employee activity like this helps you reach and engage your target audiences and woo them – to learn more about your products and services, to purchase from you – or even to want to work at your company.
We've seen the data and we can see company by company how employees’ organic activity is already helping them be more successful. Our goal is to help facilitate this type of knowledge sharing to further empower employees to be social and companies to reap the benefits.
Seeing this type of opportunity for both our members and the companies on LinkedIn is why we decided to build a product to help companies do it more effectively. We announced last month our work on LinkedIn Elevate.
We know that companies benefit when their employees share professional content
Challenge is that curating content is challenging and employees don’t have the time or resources to do it effectively
Also it’s hard for companies to demonstrate results – and tie social activity to bottom line impact.
Elevate is designed to help companies empower their employees to share great content with their networks and become social professionals.
Elevate leverages the power of LinkedIn data to help make companies successful at each stage of the process– From Curation, to Sharing and finally Measuring impact and demonstrating results. For instance,
Curate:
Trending topics by audience to inform content strategy and ensure the content you’re sharing is relevant to your target audiences
Share:
“Intelligent scheduling” maximizes audience engagement making sure your employees share content at the time that will drive the most engagement and impressions from their networks
Measure:
We know that when employees share it helps drive business outcomes and so we’ve been thoughtful in our development to help close the loop between employee activity and results
With Elevate, companies can see demographics details around who you are reaching and engaging to confirm that you are in fact resonating with your target
And Elevate moves beyond mere reach and engagement to help companies understand how employees’ activity is driving business-level metrics like sales and hires.
We’re currently working with about 40 companies in a limited launch and very encouraging results – driving everything from engagement with content to traffic to websites to actual leads and trial downloads. Elevate will be generally available next quarter, and if you’re interested in learning more please reach out to your rep or come see me after this talk.
Finally, I wanted to leave you with insights from the companies who are doing this well for those of you who are interested in staring an employee activation program at your own company:
Set your goals up front.
Are you looking to increase engagement with content? Drive sales? Improve brand perceptions? Get clarity early on what your employees will help you do so that you can demonstrate impact later
Get leadership to be internal advocates
Especially in this industry, changing the culture from “never share” to becoming social professionals won’t happen overnight
If you have senior leaders who are visibly walking the walk and sharing actively themselves, employees will feel more comfortable doing so
Remember to emphasize the value to employees.
Sharing helps employees build credibility as experts in their fields and increases their own professional visibility.
If your employees don’t understand the value to them they are unlikely to participate
Make it easy
Finding quality professional content to share takes time
Most of your employees aren’t social media professionals and they have day jobs of their own
You can make it easy for them by regularly suggesting content for them to share
Recognize participation
Thank and recognize employees who become more active
Encourage these employees to become advocates for social – and to speak to why it’s made a different to them and their careers