LinkedIn is a powerful business tool if used strategically. The document outlines 7 mistakes to avoid when using LinkedIn and tips for success. It recommends setting goals for your LinkedIn activities aligned with your overall business strategy. It also suggests building a large, engaged network; creating an appealing profile that clearly communicates value; and integrating LinkedIn with other business development activities.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Stephanie Sammons Interview with the Journal of Financial PlanningStephanie Sammons
I was interviewed for the October 2014 edition of the Journal of Financial Planning magazine in their "10 Questions With Noteworthy People" section on the topic of how financial advisors can "Build Digital Influence and Succeed in a Wired World". I share my thought and insights on how to re-think your client acquisition and retention strategy, creating a digital and social media marketing strategy, blogging and driving traffic to your website, LinkedIn, and digital marketing mistakes to avoid.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
How to leverage your personal LinkedIn profile to increase your visibility, credibility and sales with your ideal prospect/customer. Make cold calling the past by learning how to use LinkedIn for lead generation.
https://linkedin.com/in/cecilejemmett/
https://instagram.com/linkedinwithcecile/
https://aciaconsulting.com/linkedinforbusiness
Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.
Feldman network career insurance final january 2010Debra Feldman
All jobs are temporary. Your networking connections are lifetime career insurance.Over 80% of new hires got their jobs via a referral. Contacts are necessary. Keep the ones you have and promote new relationships.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
How to leverage your personal LinkedIn profile to increase your visibility, credibility and sales with your ideal prospect/customer. Make cold calling the past by learning how to use LinkedIn for lead generation.
https://linkedin.com/in/cecilejemmett/
https://instagram.com/linkedinwithcecile/
https://aciaconsulting.com/linkedinforbusiness
Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.
Feldman network career insurance final january 2010Debra Feldman
All jobs are temporary. Your networking connections are lifetime career insurance.Over 80% of new hires got their jobs via a referral. Contacts are necessary. Keep the ones you have and promote new relationships.
LinkedIn is an emerging and highly promising social media platform being used to promote businesses today.
To boost your business growth, you need to have the LinkedIn profile which makes you the center of all attention.
Therefore, in this article, we are going to have a discussion on how you can build a killer LinkedIn profile to get more targeted customers, services or products you require.
For more detail please click below mentioned link:
www.bdigimarketer.com
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingTowsley Associates
Since its inception, LinkedIn has grown to more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principal that every person is connected by no more than six degrees of separation from everybody else. In other words, an individual can connect to any other individual simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows who and provides a means to connect people based on professional expertise, needs, and interests.
There are two kinds of contacts every person has – strong and weak. “Strong” contacts are family members, friends, and close business associates; “weak” contacts are those people we work with, and have done business with, but may not know very well. It is upon the “strong” contacts that most people go to when they need something, and it is from “strong” contacts that, at least initially, a LinkedIn network is built.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Wolverhampton Women's Business Forum (WWBF)
In 2018 WWBF will be meeting at The Wolverhampton Cricket Club
Danescourt Road
Tettenhall
Wolverhampton
WV6 9BJ
13 Feb 2018
10 April 2018
12 June 2018
14 August 2018
9 October 2018
11 December 2018
WWBF meetings for 2018 as follows
13 Feb 2018
10 April 2018
12 June 2018
14 August 2018
9 October 2018
11 December 2018
Put the following dates in your diary!
BOSH - Business Owners Support Hub is a networking group which has monthly meetings at South Staffs Business Hub.
South Staffordshire Business Hub
62 Wolverhampton Road
Codsall
WV8 1PX
On 14th March WWBF will be welcoming
Natasha Aylott
from
Get Blissed
Natasha will be showing you
How to live a blissful and mindful life whilst running a successful business
see http://bit.ly/WWBFMarch2017 for info/booking
Business Networking Wolverhampton First Aid Training and NetworkingHi Gemba
First Aid Introduction - Network and learn the basics of First Aid.
An introductory course for all SME’s. Breakfast and networking included
We have limited space in the room and therefore places are strictly limited. Booking is essential, so I would encourage you to book your place now – Contact Michelle Ensor on m.ensor@aspectlaw.com
Business Networking Wolverhampton 2016 planner Hi Gemba
Not For Profit – Breakfast Networking Club
Friendly Supportive Group
Informative Talks & Presentations
Low Joining Cost & Meeting Fees
Membership Benefits Package To Help Promote Your Business
One Business Per Category
12th January Get Set for Success – Goal Setting for 2016
8th March Website Masterclass
13th April Spring Expo
10th May Building your Business with PR
12th July Creating an Effective Business Plan
13th September Business Bootcamp
12th October Autumn Expo
29th November Networking and Mini Christmas Fair
Effective use of social media is essential for researching, networking and getting the attention of influential people in job search and career development
1. Ride the wave of business growth
How to avoid the 7
Mistakes of LinkedIn
and succeed with the
world’s biggest online
Business Community
2. Ride the wave of business growth
A free
report from
Catherine at
The Bizlinks
3. Ride the wave of business growth
1. Not taking this amazing platform
seriously!
Linkedin is the world’s biggest business
community ever created. It can provide a
pathway to just about anybody in
business, any time for free. If you are just
starting out in business, an established sales
person, a CEO or a hardened business owner
key decision makers in your market. The
community has now grown to over 150million
members with 45% of those major decision
makers for their companies. No matter what
market you are in there are 1000’s of people
on their right now that need your services
4. Ride the wave of business growth
How to avoid this mistake!
Don’t just set up a basic profile and dabble –
develop a clear strategy
Commit to 30 mins per day of focused
proactive work
Make Linkedin a core part of your business
strategy in most cases Linkedin can help you
achieve your short and long term objectives.
Do not just create an online CV!
5. Ride the wave of business growth
2. Not setting Goals
Creating a Linkedin profile and having a
“presence” without any meaningful goals
will merely create extra work and give
little value in return.
Linkedin is an activity just like everything
else and it should be aligned with your
over all business strategy, tactics, goals
and targets.
Think about specific goals which set clear
direction
6. Ride the wave of business growth
The goals you set for Linkedin should in
most cases be set around generating Sales
as Linkedin is one of the most effective
ways to find and develop new clients and
customers. Don’t think that you cannot
make money by being “Social” you just
need to do it in the right way.
An example of defining your goals, strategy
and tactics
7. Ride the wave of business growth
An example of defining your goals, strategy and
tactics
Goal: Increase sales by £x (defined amount)
Strategy: Target (e.g. Marketing Directors) via
advanced searching, use first line network for
introductions, making connection and
arranging phone conversations / one 2 one
meetings.
Tactics: Create a strong and value driven profile
relevant to the target
Build network of contacts with routes to targets
On connection offer a free 30min phone session
on (e.g. 3 great tips for digital marketing) once
connection has been made.
Repeat process until 5 conversations are made
per day
8. Ride the wave of business growth
3. A Dull or boring profile
Your Linkedin profile is critical to your success so
don’t think listing your experience like a CV will
cut it as it wont – CV’s are boring and people
don’t like to read them. You success depends on
you’re key influencers taking an interest in your
profile. You MUST have the following:
Clear value and (What’s In It For Me) WIIFM
quickly and clearly
Chrystal clear Evidence that supports your value
Specific to the people you want to engage
9. Ride the wave of business growth
The people you want to engage only really care
about themselves and their own world, define
your value first before your job titles etc. For
example stating that you can find talent staff
that can sell is more engaging then saying you’re
a Recruitment Manager.
Keep it simple and focus on the following 4 keys
areas:
Profile picture – invest in a professional picture
this is not Facebook!
Professional headline (see below)
Summary – short punchy and packed with
passion!
Recommendations – 20-25 quality ones that
back up your value statement
10. Ride the wave of business growth
4. A small network of contacts
Your Linkedin network works like this
1st Level (your network) > 2nd Level (your 1st Levels
connections) > 3rd Level (2nd levels connections). It is
important to build a decent sized LinkedIn network (300+)
is important for the following reasons:
More opportunities and better results
On average each Linkedin member has around 250
connections; when you connect you their network is added
to your 2nd level network giving your new people you can
reach via one introduction.
The larger you network the more effective you can be in the
community
A large network means you can help more people, get more
introductions and be viewed with more value within the
community it’s as simple as that!
12. Ride the wave of business growth
5. Not engaging with new contacts
Linkedin is an amazing platform for finding
contacts, and making connections. Once the
initial contact has been made LinkedIn’s job is
effectively done. The rest is down to you to
then build the relationship ideally by picking
up the phone and making a call to introduce
yourself.
It is important however NOT to sell I have lost
count of the amount of people who have
connected with me, and then fired a generic
cut and pasted sales message at me! Playing
this numbers game on Linkedin will not work.
13. Ride the wave of business growth
The key to making a successful first contact on Linkedin is to be
genuine and helpful ask yourself what could you give the people you
connect with that would be of genuine value? Free advice is always a
good approach, another very effective first engagement approach is to
be a good networker
Thank you for accepting your invitation to join my network
first of all please let me know the type of people you are
looking for and I will see if I have any contacts on my
network I can help you with
This works particularly well for contacts that need clients
themselves, if you repeat this you will soon learn which
contacts are more valuable to you and actively seek them on
and offline at networking events.
The key to being a success is to use Linkedin to help other
people get what they want, as the saying goes givers gain so don’t play
the numbers game and sell directly to those you connect with.
14. Ride the wave of business growth
6. Not Integrating LinkedIn with other Business
activities
The potential of Linkedin as a tool for finding
clients and customers becomes even more
powerful when combined in a strategic way
with other business activities.
3 examples of using Linkedin to maximise
other business activities
Twitter is very effective at finding top people
and getting initial dialogue started, Linkedin is
far more effective and developing a
relationship used together they complement
each other very well
15. Ride the wave of business growth
After attending a networking event if you
have a handful of business cards you can
connect with them on Linkedin check them
out, find out who they know and decide on
the most suitable people to engage further
Linkedin can help you increase sales, build
brand awareness, strengthen your key
business relationships, increase web traffic,
improve customer service, and develop new
ideas. The key is to think outside the box
and see where and how Linkedin can help in
most cases it can in a big way so use your
imagination and be tenacious.
16. Ride the wave of business growth
The core features of Linkedin include
Advanced search – Search the whole community
for specific contacts Groups – thousands of groups
specific to types business and activity
Homepage updates – your community posting
their recent activity
Answers database – thousand of questions on all
types of business
Company pages – in-site into companies, their
employees, activity etc
17. Ride the wave of business growth
7. Not seeking support and advice
How to avoid this – contact me for information on coaching
programs available. Catherine@thebizlinks.co.uk