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Mastering Social Media One of the top three concerns for PR practitioners in 2010
Sally Falkow APR ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRSA Counselors Academy ,[object Object],[object Object],[object Object],[object Object]
State of Social Media  Marketing
Top Ten Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A More Strategic Sequence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Latest Social Media Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object]
Social Media Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start by Listening ,[object Object],[object Object],[object Object]
Establish Share of Voice ,[object Object],[object Object]
1. Share Of Voice + 2. Share Of Mind 3. Share Of Conversation Topic is Anti-aging
Content Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Goals, Baselines and Benchmarks
Find Communities & Bloggers
Identify the Influencers
Find Communities and Identify Influencers 600 Beauty Bloggers  (US only) 26 in Head 106 in Magic  Middle 460 in  Long  Tail Top 60 Map
Develop Your Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Technographics
Growing by Leaps and Bounds
Analyze Your Customers
Pick the Right Channels ,[object Object],[object Object],[object Object]
Pick the Right Tools/Platforms ,[object Object],[object Object],[object Object]
Syndicate the Content ,[object Object]
Socialize the Content
Content Sparks Conversations ,[object Object],[object Object],[object Object],[object Object]
Engaging People ,[object Object],[object Object],[object Object]
What Is Engagement? ,[object Object],[object Object],[object Object],[object Object]
What Shows Engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entrepreneur Hot 100 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inc 500 ,[object Object],[object Object],[object Object],[object Object]
Fortune 100 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMO Engagement Gap ,[object Object]
Key Measurement ,[object Object],[object Object]
Focus on the Bottom Line ,[object Object],[object Object],[object Object],[object Object]
New Measure of ROI: Engagement ,[object Object],[object Object],[object Object],[object Object]
Engagement:  The Lifebelt ,[object Object],[object Object],[object Object]
What is the Bottom Line? ,[object Object],[object Object],[object Object]
 
 
 
David’s New Rock and Sling How Service-now.com is beating Goliath ,[object Object]
Service-now.com two years ago ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
sources of exposure social media exec briefings website email whitepapers press analysts sales prospecting webinars community industry events regional events list imports wiki online demo topical / demo local user groups ITtoolbox
FY 10 08 07 06 09 $1.8M $8.8M $13.9M $28M Current FY goal = $50M+ customers solid product entrance market market redefined ITSM provider leading standard ITSM ITSM orchestrate
webinars industry events Q3 ’09 Q2 ’09 Q1 ’09 Q4 ’08 Q3 ’08 Q2 ’08 Q1 ’08 Q4 ’07 white papers web registration
Skin MD Natural Case Study
Situation  ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Customer Education
 
 
 
 
 
 
 
 
 
You Tube Videos
 
 
Payoff ,[object Object],[object Object],[object Object],[object Object],[object Object]
@sallyfalkow  www.twitter.com/sallyfalkow
Whitepaper ,[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]

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Mastering Social Media: Top Concerns for PR in 2010

Editor's Notes

  1. We were founded by Fred Luddy, whom was the CTO of Peregrine Systems for 13 years. Fred left Peregrine to build a company with unique technology and business model focused on customer success. We are the industries first IT management software as a service vendors and one of the few SaaS notable SaaS companies in the world. We compete with the largest software vendors (HP, BMC, CA). Because what we do is vastly different than our competitors, we are in a position where we are required to be aggressive.
  2. We were founded by Fred Luddy, whom was the CTO of Peregrine Systems for 13 years. Fred left Peregrine to build a company with unique technology and business model focused on customer success. We are the industries first IT management software as a service vendors and one of the few SaaS notable SaaS companies in the world. We compete with the largest software vendors (HP, BMC, CA). Because what we do is vastly different than our competitors, we are in a position where we are required to be aggressive.
  3. Second consecutive year of cash-flow positive operation $21M in recurring revenue 389% YoY rev. growth Strong cash position Equates to $100M traditional software supplier Expect profitability by end of FY09