Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is. Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?

1. Welkom
Bij
17 September 2014

2. Agenda
LinkedIn Update
Strategie 2015: Build.Engage.Recruit Pauze
Maarten Fekkers, NSPYRE
Afsluiting en Borrel Verzoeknummers?

3. Ranking the Stars.. ;-)
Most Popular
Most Endorsed
Earliest Adopter
Most Connected
Maarten
Fekkers
Jan
Jeroen van Meerveld
Shaunny
Veldhuis
Amit
Biswas

4. Waarom?
The professional profile of record
Connect all of the world's professionals
Identiteit
Netwerken
Kennis
The definitive professional publishing platform

5. The professional profile of record
Identiteit

6. Connect all of the world’s professionals
Netwerken

7. Groups
SlideShare
Influencers
Pulse
The definitive professional publishing platform
Kennis

8. Waarom voor Klanten?
Hire
Power half of all hires
Market
The most effective way for marketers to engage professionals
Sell
The start of every sales opportunity

9. Connecting talent with opportunity at massive scale

10. Create economic opportunity for every member of the global workforce
Our vision

11. Global
3M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
18M+
BRAZIL
100M+
UNITED STATES OF AMERICA
9M+
CANADA
24M+
INDIA
6M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
16M+
UNITED KINGDOM
8M+
FRANCE
7M+
ITALY
2M+
BELGIUM
1M+
DENMARK
3M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
6M+
SPAIN
313M+
Members
worldwide
+2
New members per second
5M+
CHINA

12. THE WORLD IS CHANGING FAST…
Candidates
More Connectivity
More Choice
More Channels
1980’s
1990’s
2000’s
2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media

13. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any commercial contact with your business

14. are passive and not looking to move
80%
60%
of them are open to opportunity!!

15. THE BEST RECRUITERS ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING
1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY
2

16. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS
?
?
?
?
?
?
?
?
?
What good is a post on Facebook if you have no friends?
Followers are more likely to recommend
your business
2.5
x
95%
Followers are 95% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following
79%

18. 3 STAPPEN STRATEGIE
YOUR FOLLOWERS & YOUR BRAND
NURTURE YOUR TARGET AUDIENCES
DO WHAT YOU DO BEST
BUILD
ENGAGE
RECRUIT

19. RECRUIT
RELEVANT JOBS
RECRUITER
ENGAGE
CONTENT UPDATES
CAREER PAGES
BUILD
TARGETED MEDIA
EMPLOYEE ADS

20. Stap 1
RECRUIT
ENGAGE
BUILD

21. ACCELERATE FOLLOWER GROWTH
Reach out to potential candidates and convert them into followers
BUILD
TARGETED CAMPAIGNS
300%
Follower base increase - Symphony Teleca

22. LEVERAGE YOUR EMPLOYEES
BUILD
EMPLOYEE PROFILE ADS
of page views are members looking at members
76%

23. Stap 2
RECRUIT
ENGAGE
BUILD

24. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING
ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S

25. KEEP YOUR FOLLOWERS UP TO DATE
Ensure you are always top of mind
Relevant content Encourages likes & shares
ENGAGE
CONTENT
UPDATES

26. ACCELERATE YOUR ENGAGEMENT REACH
uplift in click through rates for updates
25%
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES

27. Stap 3
RECRUIT
ENGAGE
BUILD

28. PROMOTE YOUR JOBS TO THE BEST CANDIDATES
RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from companies they are following
79%

29. PROACTIVELY SOURCE CANDIDATES
RECRUIT
RECRUITER
Increased access to the network
Reach out using InMail
Workflow and
Collaboration tools
95%
Followers are 95% more likely to respond to
an InMail

30. Followers
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER
CONTENT UPDATES
BUILD
ENGAGE
RECRUIT

33. NSPYRE RECRUITMENT
tbv Linkedin

34. OVER NSPYRE
•600 medewerkers
•Kantoren in Zwolle, Utrecht en Eindhoven en één in Roemenië
•Industriële en High Tech automatisering en sinds 1 aug ook Mechatronica
Notulen Directieoverleg 2013
37

36. RECRUITMENT
•Drie recruiters, elk verantwoordelijk voor een specifieke set business units/doelgroepen
•+/- 100 nieuwe hires per jaar.
•Alle profielen zijn schaars; van Software Developers tot Big Data specialisten en van Smart Improvement Consultants tot PLC/Scada Engineers
•Recruitment doet geen selectie gesprekken
•Pro Actief recruitment proces.
•Rapportagelijn direct aan C-level
•Continue werving (geen time to hire)
•CPH: minder dan 3k
Notulen Directieoverleg 2013
39

37. INTEGRALE AANPAK WERVING
Nspyre
Post & Pray
Employer Branding
Community building
Referral
Directe benadering
Online Marketing

38. Nspyre
Post & Pray
Employer Branding
Community building
Referral
Directe benadering
Online Marketing
INVULLING LINKEDIN
•Vacature slots
•Work with us banner
•Company page/ Career page
•Content van homepage
•Veel contact met geselecteerde groepen/projects
•Content driven
•Talent Pipeline
•Eerste selectie via Linkedin
•Koud contact leggen
•Via linkedin referrals zoeken

39. PRODUCTEN
Notulen Directieoverleg 2013
42
•Work with us banner
•Recruiter seats
•21 Jobslots
•Career Gold page

40. RESULTATEN SEPT-JULI
Hired
43 Traceable Impacted Hires
61 Total Hires

41. TWEE CONCRETE TOEPASSINGEN
•Database Tracking
–Oude sollicitaties vanuit ATS in Linkedin
–Dynamische database
–Hireing keuzes later nog eens bekijken en conclusies uit halen
•Technology Tuesday
–Kandidaten benaderen via Linkedin voor een inhoudelijke sessie over techniek gebruikt bij Nspyre
–Van en door Nspyre collega’s
–Database en relaties opbouwen via content/events

42. Bedankt!

43. http://bringinyourparents.linkedin.com/