The document discusses the four key areas to build social media success: strategy, social, SEO (search engine optimization), and search. It provides tips for each area, including developing a social media strategy and calendar, engaging in two-way communication on social platforms, keyword research, and using tools like Hootsuite to target audiences and monitor search results. The overall message is that having a plan across these four areas can help businesses succeed with social media.
How To Build a Brand From scratch on Social MediaViraltag Inc.
This presentation is from a Viraltag webinar held on July 30. We discussed strategies startups can use to build a brand and acquire first time users, using social media. Viraltag teamed up with the founder of Shoot (getshootapp.com) to talk strategy, lessons learned, and best practices. Anyone building a brand or starting a startup will find the five tips at the end especially useful.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Define
Analyze
Map
Nurture
Are you pulling your hair out with your content marketing plan? Sometimes we curse at content marketing (shaking my fist in the air). I am a big fan of the KISS (Keep it simple, silly) method. Here is a simple process to follow for your content marketing.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
How To Build a Brand From scratch on Social MediaViraltag Inc.
This presentation is from a Viraltag webinar held on July 30. We discussed strategies startups can use to build a brand and acquire first time users, using social media. Viraltag teamed up with the founder of Shoot (getshootapp.com) to talk strategy, lessons learned, and best practices. Anyone building a brand or starting a startup will find the five tips at the end especially useful.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Define
Analyze
Map
Nurture
Are you pulling your hair out with your content marketing plan? Sometimes we curse at content marketing (shaking my fist in the air). I am a big fan of the KISS (Keep it simple, silly) method. Here is a simple process to follow for your content marketing.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
Creating a Successful Brand on Social Media with Remarkable StoriesMaggie Georgieva
The tools of social media are changing, but the underlying principles of story-telling stay the same - being informative, evoking emotions, and making yourself vulnerable.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Social Media Marketing helps in communicating with customers more actively and engagingly, hence the effectiveness is more and results are appreciable. https://www.digitalplatter.in/
How to Host Effective Webinars to Generate Leads for Your Advisory BusinessSamantha Russell
Watch the full video replay: https://youtu.be/2yrqgSnIank
Webinars can be one of the most powerful and high-value tactics to directly connect with your audience. Not only are webinars an effective marketing tool but they're also an effective sales tool.
According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.
After 3 years and over 75 webinars given, our marketing team has learned what to do (and what NOT to do) to prepare, promote and run effective webinars.
This presentation covers:
- The Logistics - tools for hosting and recording
- Choosing your webinar topics/content
- Proper promotion for high registration rates
- Helpful webinar tools
- Preparing an engaging presentation
- How to keep attendees involved and engaged during your webinars
On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder.
Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.
Good for budgets
There’s scarcely a business owner on the planet who isn’t watching the bottom line all the time. Tight budgets mean every penny must be pinched and every dollar squeezed, especially for startups operating on a shoestring.
Unfortunately, in-house media teams are often besieged with runaway costs and overages that eat away at their piece of the budgetary pie. Whether it’s unplanned overtime to cover for a marketing department member whose out sick or the unexpected cost of buying analytics tools to track your progress across social channels, it’s easy to end up in the red before you’ve posted your final Facebook update for the week.
When you outsource your social media, there are no surprise expenses, no last-minute software purchases, and no scrambling to cover gaps in coverage. You know what your costs are upfront and can plan accordingly, knowing your social accounts are in good hands.
Surround yourself with experts
You know that old adage, business owners don’t need to know everything if they surround themselves with people who are experts in their own field? Bringing in an outside social media team fits this concept perfectly.
Unless you’re running a social media firm, your expertise probably lie in other areas. Just as you’d hire an electrician to wire the fire alarms in your office, so should you hire professionals to handle this unique aspect of your marketing strategy.
Businesses that hand off important social media tasks to a new intern or recent hire are brands that don’t fare as well in social marketing. You don’t need to know everything about the nuts and bolts of social media management as long as you hire a team that does.
Hang in there
Social marketing takes momentum and time to build. It’s easy to get discouraged when you don’t see immediate results, especially when you feel like your time could be better spent working on other ways to grow your business.
Dave Kerpen, founder and CEO of Likeable Media, told Inc.’s Jeff Hayden, “Too many small businesses that try social media marketing either don't do it right or don't do it long enough, or both, and then give up, thinking it doesn't work. You can absolutely use social media to drive and track new leads and sales, increased frequency of purchase from current customers, both very hard business metrics, but don't expect this to happen overnight, or over three weeks. Expect to see (and by all means track!) results within six to nine months.”
10 Lessons for Marketers from Barack ObamaVijay Sankaran
A presentation made at a Digital Marketing Conference in November 2008 on Obama's digital and email marketing strategy. Also appeared earlier as an article in Afaqs.com and Brand Reporter.
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
Social Media Management PowerPoint Presentation Slides SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Social Media Management PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirtytwo slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below
LinkedIn Marketing Value That Sales Enablement Firm, FutureSight, is GainingGetLinkedInHelp.com
See how sales conversation design and sales enablement firm, FutureSight, is gaining value from an account based marketing and challenger social selling program on LinkedIn. Check out the revenue opportunities that the firm gain.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...Olivier LECA
Discover in this short presentation How local businesses as well as national can leverage social media at small costs to generate REAL Profits & Savings in this current Economy
Web Summit is one of the biggest business and technology events on the calendar this year. If you’re flying into Ireland for the event, we’ve put together a list of 10 things you must do while in Dublin.
Creating a Successful Brand on Social Media with Remarkable StoriesMaggie Georgieva
The tools of social media are changing, but the underlying principles of story-telling stay the same - being informative, evoking emotions, and making yourself vulnerable.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Social Media Marketing helps in communicating with customers more actively and engagingly, hence the effectiveness is more and results are appreciable. https://www.digitalplatter.in/
How to Host Effective Webinars to Generate Leads for Your Advisory BusinessSamantha Russell
Watch the full video replay: https://youtu.be/2yrqgSnIank
Webinars can be one of the most powerful and high-value tactics to directly connect with your audience. Not only are webinars an effective marketing tool but they're also an effective sales tool.
According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.
After 3 years and over 75 webinars given, our marketing team has learned what to do (and what NOT to do) to prepare, promote and run effective webinars.
This presentation covers:
- The Logistics - tools for hosting and recording
- Choosing your webinar topics/content
- Proper promotion for high registration rates
- Helpful webinar tools
- Preparing an engaging presentation
- How to keep attendees involved and engaged during your webinars
On average, business owners waste about 4 billion hours each year dealing with tasks that could easily be delegated to vendors or other employees, yet they work twice as much as their employees. Business strategists recommend delegating as many non-critical tasks as possible to work smarter, not harder.
Outsourcing social media is a winning strategy for maximizing the most of your time without sacrificing the quality of your customer engagement campaigns.
Good for budgets
There’s scarcely a business owner on the planet who isn’t watching the bottom line all the time. Tight budgets mean every penny must be pinched and every dollar squeezed, especially for startups operating on a shoestring.
Unfortunately, in-house media teams are often besieged with runaway costs and overages that eat away at their piece of the budgetary pie. Whether it’s unplanned overtime to cover for a marketing department member whose out sick or the unexpected cost of buying analytics tools to track your progress across social channels, it’s easy to end up in the red before you’ve posted your final Facebook update for the week.
When you outsource your social media, there are no surprise expenses, no last-minute software purchases, and no scrambling to cover gaps in coverage. You know what your costs are upfront and can plan accordingly, knowing your social accounts are in good hands.
Surround yourself with experts
You know that old adage, business owners don’t need to know everything if they surround themselves with people who are experts in their own field? Bringing in an outside social media team fits this concept perfectly.
Unless you’re running a social media firm, your expertise probably lie in other areas. Just as you’d hire an electrician to wire the fire alarms in your office, so should you hire professionals to handle this unique aspect of your marketing strategy.
Businesses that hand off important social media tasks to a new intern or recent hire are brands that don’t fare as well in social marketing. You don’t need to know everything about the nuts and bolts of social media management as long as you hire a team that does.
Hang in there
Social marketing takes momentum and time to build. It’s easy to get discouraged when you don’t see immediate results, especially when you feel like your time could be better spent working on other ways to grow your business.
Dave Kerpen, founder and CEO of Likeable Media, told Inc.’s Jeff Hayden, “Too many small businesses that try social media marketing either don't do it right or don't do it long enough, or both, and then give up, thinking it doesn't work. You can absolutely use social media to drive and track new leads and sales, increased frequency of purchase from current customers, both very hard business metrics, but don't expect this to happen overnight, or over three weeks. Expect to see (and by all means track!) results within six to nine months.”
10 Lessons for Marketers from Barack ObamaVijay Sankaran
A presentation made at a Digital Marketing Conference in November 2008 on Obama's digital and email marketing strategy. Also appeared earlier as an article in Afaqs.com and Brand Reporter.
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
Social Media Management PowerPoint Presentation Slides SlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Social Media Management PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirtytwo slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below
LinkedIn Marketing Value That Sales Enablement Firm, FutureSight, is GainingGetLinkedInHelp.com
See how sales conversation design and sales enablement firm, FutureSight, is gaining value from an account based marketing and challenger social selling program on LinkedIn. Check out the revenue opportunities that the firm gain.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...Olivier LECA
Discover in this short presentation How local businesses as well as national can leverage social media at small costs to generate REAL Profits & Savings in this current Economy
Web Summit is one of the biggest business and technology events on the calendar this year. If you’re flying into Ireland for the event, we’ve put together a list of 10 things you must do while in Dublin.
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
Digital Marketing has soared in popularity in recent years, due to the massive increase in digital methods to reach people. With apps, social media and search engines all forming a part of most peoples’ daily lives, Digital Marketers have never had more ways to reach new and existing customers. This presentation contains some ideas to jumpstart your digital marketing career.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Social Media Marketing Services Today.pdfShop.digit it
SEO & PPC Social Media Web Designing Logo Designing SEO Agency Tribe-D is the No. 1 SEO Agency In Pakistan. Our team plays a vital role in Online Business for more than a decade. Tribe-D offers a complete Digital Marketing Agency.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Revolutionizing Businesses with Private 5G and Cloud Edge Computing By Mario ...CIO Edge
This Keynote talk was delivered at our CIO Edge Mexico event on the 31st Of May 2023 in CDMX, Mario's session covered:
The power of combining Private 5G, Cloud Computing, and great connectivity to take business processes to the next level.
Mario Dominguez will guide you through the possibilities of this technology, its main features, some groundbreaking use cases, and how you can start experimenting with these technologies that will revolutionize the industry.
Topics to be discussed:
– Flō’s network footprint
– Delivering on the 5G vision
– Public vs. Private 5G
– Use Cases
– Private 5G Starter Kit
To learn more about Flō Networks solutions go to:
www.flo.net
To book a free consultation with Mario & the Flō Networks experts, email us:
hello@cio-edge.com
AI As A Key Pillar For Industry 5.0 - Alberto Alatriste, CTO, T-Systems Keyno...CIO Edge
AI As A Key Pillar For Industry 5.0 - Alberto Alatriste, CTO, T-Systems Keynote Slides - CIO Edge Mexico 31 05 2023 CDMX
This Keynote talk was delivered at our CIO Edge Mexico event on the 31st Of May 2023 in CDMX, Alberto's session covered:
Enhancing the current revolution, AI recently unveiled progress and the way to come is outlining the Industry 5.0 near future, a more people-centric, reliable, and sustainable Industry, focused on how the technology will improve the quality of our lives, to provide prosperity beyond jobs and growth while respecting the production limits of the planet.
To learn more about T-Systems solutions go to:
www.t-systems.com
To book a free consultation with Alberto & the T-Systems experts, email us:
hello@cio-edge.com
Addressers & Digital Trends Of Leading Organizations By Alexandre Gomes, Dire...CIO Edge
This Keynote talk was delivered at our CIO Edge Mexico event on the 31st Of May 2023 in CDMX, Alexandre's session covered:
The use cases and the main strategic directions that have been used by the leading companies in the different industries (banking, means of payment, retail, insurance, among others) to contribute to the transformation of traditional business models and develop new generation models, which deliver a better experience and personalization in an agile way, integrated and scalable.
To learn more about Senedias solutions go to:
www.sensedia.com
To book a free consultation with the Sensedia experts, email us:
hello@cio-edge.com
CIO Edge Mexico 31st May 2023 - From Paper to Digital platform, the Edenred c...CIO Edge
Check out Pedro Martinez's (CIO Americas) slides from our recent CIO Edge Mexico event, his session covered:
- Explore the journey of the transition from a paper-driven business to an enterprise based on a robust digital platform
- The establishment of a 4-layer platform to deliver superior customer experiences
- Key learnings, including setting API@Scale, Cloud migration, relying on Data and Artificial Intelligence, incorporating innovation in the payments ecosystem, or excelling in Identity Management
- The importance of combining the “what” with the “how” thru an integrated CRS enterprise strategy
Contact us about speaker, delegate or sponsorship options for the next edition on the 6th of September in CDMX.
hello@cio-edge.com
Rimini Street Deck CIO Edge Mexico Dec 2022 Bill Allen & Norma Juárez .pptxCIO Edge
Taken from our CIO Edge Mexico event on the 1st of December 2022, we hear from Rimini Street's Bill Allen (VP Central) & Norma Juárez (Mexico Sales Director), their session covered:
Transformation During Disruption
- Organizations that will survive and go on to thrive as tomorrow’s leaders will navigate these turbulent times successfully by adjusting their business and IT priorities, objectives, and investments NOW.
- Managing IT budget strategy, the smart way
- How can you save more than $30mm in TCO at the same time you strengthen your enterprise software security
- How to overcome the skill gaps in IT
To hear more about how Rimini Street can assist you, contact our team and we will arrange a free face-to-face or virtual consultation with Bill and Norma, or contact them directly:
NJMora@riministreet.com
www.riministreet.com
hello@enterprise-edge.com
Juan Carlos Rivera Zscaler: How to achieve a hybrid workforce, from anywhere,...CIO Edge
Taken from our CIO Edge Mexico event on the 1st of December 2022, we hear from Zscalers's Juan Carlos Rivera (Pre-Sales Engineer), his session covered:
How to achieve a hybrid workforce, from anywhere, at any time but above all, safely....
The way the world does business has changed.
In the midst of a global pandemic, businesses have faced the challenge of transitioning to a work-from-anywhere operating model: Enabling remote access with legacy infrastructure will put pressure on any IT organization.
While a traditional VPN may support a small percentage of remote users, it can't scale easily, cheaply, securely, or fast enough to support a shift to a fully remote workforce.
To hear more about how Zscaler can assist you, contact our team and we will arrange a free consultation with Juan Carlos and his team:
hello@enterprise-edge.com
Barcelona Digital Festival 28th Nov 2019 - The Future Of Work Is Automation F...CIO Edge
Franck gave a fantastic Keynote address at our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
The Future Of Work Is Automation Franck Lopez UiPath
Adopting an “automation first” mindset is the first step on the path to making digital transformation real in the enterprise. Thinking automation first enables your company to move faster and more effectively. It helps you serve customers better. It enables you to operate more efficiently. It unburdens your employees from mundane, repetitive work, allowing them to focus on solving problems and creating value.
To see how UiPath can help you with your Automation journey contact Franck Lopez direct.
Email: franck.lopez@uipath.com quoting "Barcelona Digital Festival".
Barcelona Digital Festival 28th Nov 2019 - Digitalization Designed To Improv...CIO Edge
Taken from our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
The classic picture of the pharmacist, as a unique figure who manages the relationship with the patient, it has become obsolete. The digitalization and the need of increasingly complex experiences by the consumers, and the growth of service-based business models require nowadays of innovation processes, rethinking the governance model and the acquisition of new acknowledgements not only for the pharmacy but for the whole supply chain, from the laboratories to the wholesalers and other retailers. This session will review the challenges for today’s pharmacy business facing the new market logics.
To apply to speak or sponsor our 2020 events goto www.digitalenterprisefest.com
Barcelona Digital Festival 28th Nov 2019 - Making Technology Invisible In The...CIO Edge
Taken from our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
Making Technology Invisible In The Workplace
We are approaching a paradigm shift in technology enablers (IoT, cloud computing, etc.) that will enable whole new customer engagement and experience; the aim is to make technology invisible to the process at the same time it is impactful in the P&L of the company.
Session Take-Away’s:
– Landscape of new technology enablers: IoT maturity model, cloud computing,…
– Building a scalable infrastructure: the TESLA model
– Creating test-labs to prove and iterate customer experience
To apply to speak or sponsor our 2020 events goto www.digitalenterprisefest.com
Barcelona Digital Festival 28th Nov 2019 - Data Analytics in eSports. UbeatCa...CIO Edge
Taken from our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
Data Analytics in eSports. UbeatCase Study
Building AI & Automate services need a solid base on Data Management, but the current environment is volatile, uncertain, complex and ambiguous so you never know what data will be important in the following months.
The Data Management Platform in an extremely dynamic market like eSports where everything is currently being created, in reinvention and is to be validated is even more challenging.
UBEAT is the leading streaming platform of eSports related content. Created in November 2018, it still hasn’t 12 months of existence but a lot of learnings in its rear mirror and a lot of future to come in its high beam. Especially regarding Data Management.
To apply to speak or sponsor our 2020 events goto www.digitalenterprisefest.com
Barcelona Digital Festival 28th Nov 2019 - How To Transform A Company Into A ...CIO Edge
Taken from our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
How To Transform A Company Into A Data-Driven Enterprise
In a world in which everything goes very quickly, technology allows using advanced analytics with complex algorithms very fast, from different parts of the organization. It is a great opportunity, and also a big challenge and responsibility. If we do not make sure we build correctly the foundations (data culture, data governance), we will fail.
To apply to speak or sponsor our 2020 events goto www.digitalenterprisefest.com
Barcelona Digital Festival 28th Nov 2019 - What Should We Expect From Artific...CIO Edge
Taken from our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
What should we expect from Artificial Intelligence?
In this talk we can get an introduction to this world… what is AI? what is Machine Learning? what is Data Science? These concepts are important for decision making people trying to decide to invest in this technology. After having those concepts, we’ll dive into the details of developing an AI-based project (not as linear as we may think). In the end, we’ll explore some example applications in the industry, understanding how they work.
Contact Haldo direct to discuss your AI projects..
Email: haldo@globant.com
Linkedin: https://www.linkedin.com/in/haldo
Twitter: @haldosponton
To apply to speak or sponsor our 2020 events goto www.digitalenterprisefest.com
Barcelona Digital Festival 28th Nov 2019 - (OPEN) Data As A Service - Xavier ...CIO Edge
Taken from our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
(OPEN) Data As A Service
Implementation of the open data strategy of the Government of Catalonia by transforming its technological and governance approach and changing the way how users both internal and external engagement with the data.
To apply to speak or sponsor our 2020 events goto www.digitalenterprisefest.com
Barcelona Digital Festival 28th Nov 2019 - The Future Of Work Is Automation F...CIO Edge
Franck gave a fantastic Keynote address at our BCN Digital Festival last week, for info on attending, speaking or sponsoring our next event on the 29/30th April 2020 email enquiry@digitalenterprisefest.com
The Future Of Work Is Automation Franck Lopez UiPath
Adopting an “automation first” mindset is the first step on the path to making digital transformation real in the enterprise. Thinking automation first enables your company to move faster and more effectively. It helps you serve customers better. It enables you to operate more efficiently. It unburdens your employees from mundane, repetitive work, allowing them to focus on solving problems and creating value.
To see how UiPath can help you with your Automation journey contact Franck Lopez direct.
Email: franck.lopez@uipath.com quoting "Barcelona Digital Festival".
Anders Lang Head Of Marketing Gucci The Modern GamificationCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event!
Anders Holmberg Lange gets to tell Gucci’s story across all touchpoints from SoMe to Retail, E-Commerce, Influencer to Models. The way he tells Gucci’s story is through Gamification, a reward system where the consumer earns something. Higher engagement gives higher rewards. Anders will talk in more depth about how he’s integrated Gamification into Gucci’s flagship stores and the key components, pit falls, roadmaps, as well as how to build a social reward systems and the social vs benefits.
– Social vs benefits
– Build a social reward system
– Key components
– Fall pits
– Roadmap
Sandy Ghuman Sky "SKY’S INNOVATIVE USE OF DATA AND TECHNOLOGY FOR AUDIENCE TA...CIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Sky’s digital targeting strategy leverages both on- and offline user behaviours to customise the digital experience in inbound and outbound; this session will look at the integration and innovative use of their tech stack to make this approach possible, including how they are using 1st, 2nd and 3rd party data.
Grab 241 tickets for our Stockholm event here www.digitalenterprisefest.com/nordics
Bjarke Mads Sejersen Satair Shaking Up The Aviation IndustryCIO Edge
Nordics Digital Enterprise Festival Copenhagen 7th February 2019
Satair has been selling spare parts for 60 years. About one an half year ago they started a digital journey with the goal of transforming the aviation industry. With a customer-centric approach, Satair is developing new digital solutions that will be launched in summer 2019.
This session will cover the Ssatair Digital Transformation journey highlighting real case examples of..
– Building a global agile team
– Headless commerce
– Changing industry behaviours
– Going from being a distributor to a solution partner
Go to www.digitalenterprisefest.com/nordics to grab 241 tickets for our Stockholm event
Igor Mate Tetra Pak Fostering Digital Businesses By Personal Data Protection ...CIO Edge
Nordics Digital Enterprise Festival 7th February 2019 Copenhagen
GDPR, the globally effective European privacy law is creating a brand new regulatory environment for all businesses, including the 700 billion European data economy. It considers personal data as it is: a precious asset, a resource of data driven economy that shall be managed professionally and to be used in a regulated and transparent way. Just similarly to money for financial institutions. But being regulated does not mean necessarily a burden. If a business has a state of the art data management, it will more easily meet the GDPR requirements (and avoid harsh consequences of possible non-compliance). And vice versa: a robust GDPR implementation program will lead companies to competitive personal data management that fosters data driven businesses. This can be the ultimate feature of the GDPR.
Maersk Everything Will Be Digitized Nordics Digital Enterprise Festival Copen...CIO Edge
Dainius Kniuksta Maersk
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leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
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of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
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Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
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“To be integrated is to feel secure, to feel connected.” The views and experi...
Amy Hobson Partner SocialB
1. The 4 Key S’s to Social Media
Success
@SocialBuk @amyjht
2. SocialB
Social media & online marketing experts
- social media training courses/webinars
- Inhouse social media training
- social media consultancy
- search engine optimisation
(being found on Google, etc)
- Pay per click
Social media council
The Digital Marketing Experts
3. What will you leave with
today?
The four key areas to build social media success
Tips on using social media as part of your every
day business
The Digital Marketing Experts
4. There are about
2.1 billion
active social media
accounts in the world
The Digital Marketing Experts
5. How it relates to business
Businesses can – and do – use social media. For every major
business function of every organisation, there is an equivalent
social media function:
Research=Listening to the conversations people have
with each other to understand their wants and needs
Marketing=Talking in the conversations people have
with each other to spread messages about your company
and products
Sales=Energising customers to sell you by finding your
most enthusiastic customers/employees and
supercharging them online
Support=Supporting customers to support each other
by setting up tools that help them do this
Development=Embracing customers to work with each
other by integrating them into the way your business works
The Digital Marketing Experts
6. The 4 key S’s to social media
success
Strategy
Social
SEO (keywords)
Search
The Digital Marketing Experts
8. Social Media Strategy
Without a plan you plan to …
What does success look like?
How has your business become
successful? With a plan/strategy by
any chance??
Q1 “What do we want to
achieve with our social media
activity?”
The Digital Marketing Experts
9. Social Media Strategy
Your overall objectives will inform what you do in social
media in terms of:
Who you want to connect with
What content you share
How you interact with people
How often you need to interact with people
How you want to influence people to act
The Digital Marketing Experts
10. Social Media Calendar
Things to talk about
April
Half term activities
Easter
May
Topic 1
May Bank Holiday
MO
N
TUE
S
WEDS THUR
S
FRI SAT SUN
Blog
Twitter
LinkedI
n
Faceboo
k
Pinterest
YouTube
In social media, it’s key to
Do Something Every Day!
When you create a new blog post, tweet about it!
When you attend an event/show/networking, follow up with someone you met
by connecting with them on Twitter. Read any interesting blog articles? See a
good video on YouTube? Post it on Twitter!
The Digital Marketing Experts
11. Measure, Measure, Measure!
Google analytics
Hootsuite/Tweetdeck
Sproutsocial
Tweetreach
Socialmention
The Digital Marketing Experts
12. Good old Excel
The Digital Marketing Experts
Weekly per
platform
Monthly on one
tab
Create graphs
14. Two-way
communication The key feature that differentiates social
media from traditional media is its facility for
two-way dialogue
This brings with it a number of important
advantages:
More powerful engagement
Improved recall
Active involvement
Participative for both parties
Make this principle core to a
social media strategy
The Digital Marketing Experts
18. SEO
Search engine optimisation
Search engines index websites & social media platforms
Google, Yahoo, Bing have to decide what answers to give
people
SEO = having the right keywords that people search on
More on this in relation to social media later
The Digital Marketing Experts
19. Where to go keyword digging?
Use Google Keyword Planner
Use the search engines and their predictive text
If you pay for advertising on Google adwords note these down
Use your Google Analytics data (keyword source)
Google Insights Trend tool http://www.google.com/insights/search/
The Digital Marketing Experts
21. Google Keyword
Planner
Note down longer keywords i.e. ‘how to trade stocks’ – great tip
later!
Think like a client! Ask friends / colleagues what they would type in
What locations do you cover? City, county, regions, UK wide, global
Set up an excel sheet with keywords/keyphrases so they can be used
across all your online areas (social media, website, etc.)
Review every two to three months if you get the chance
The Digital Marketing Experts
22. SEO friendly Twitter
The Bio also contains relevant
keywords
The locations they cover
What they sell
What to expect
Some personality
Where to find them
The Digital Marketing Experts
29. Great Social Media Tools for Search
Hootsuite/Tweet Deck/Sproutsocial
Use to set up streams to target your audience
Use for lists – great way of staying in touch with people (Twitter)
Scheduling – but don’t get in that trap apart from blog posts etc
Measuring – all have a stats section
The Digital Marketing Experts
31. Search - Twitter keyword examples
Searching for the right keywords
By setting up a search for London and hostels this type of
information will be ready for you respond to key targeting but
potential great results!
The Digital Marketing Experts
32. Next steps…
If you feel you need some further help with your online
marketing presence, SocialB offer:
•Social media management
•SEO and PPC services
•Website builds
Come and have a chat
or call 01223 258000
or email info@socialb.co.uk or amy@socialb.co.uk
The Digital Marketing Experts
33. Stay in touch!
+44 (0)1223 258000
info@socialb.co.uk
www.socialb.co.uk
@SocialBuk
@amyjht
The Digital Marketing Experts
34. Thank you for attending The 4
Key S’s to Social Media Success
@SocialBuk @amyjht
Editor's Notes
We provide Social media training and online marketing consultancy throughout the UK – we have some Very special offers on our courses so please visit our stand for FREE things like Social media template and FREE SEO review of your website plus some very special offers on our courses
My background, worked in marketing & PR 10 years plus
Worked on website projects and always hindered by technical babble & lack of understanding – so through ‘learning on the job’ and working in a live environment gained a full understand.
SocialB are social media and online marketing experts providing social media training around the UK and inhouse, marketing and consultancy. clients local and also large national and global brands. Provide strategy, training and implementation on all levels of SEO and SM Muller, Boots, Dunelm, Emirates, Gatwick Heathrow, Manchester College, O2,
Worked with a lot of local farm shops etc
My background, worked in marketing & PR 10 years plus
Worked on website projects and always hindered by technical babble & lack of understanding – so through ‘learning on the job’ and working in a live environment gained a full understand.
SocialB are social media and online marketing experts providing social media training around the UK and in-house, marketing and consultancy. clients local and also large national and global brands. Provide strategy, training and implementation on all levels of SEO and SM Muller, Boots, Dunelm, Emirates, Gatwick Heathrow, Manchester College, O2,
So many businesses say everyone is on social media
When you create a social media strategy, your actions are more deliberate and have purpose and your connections clearly understand what you have to offer
Bear in mind success is down to measurement and identifying in the first place:-
E.g.. PR coverage
Support function in your business
Business grow in XXX sector
Online sales
Social media is not a quick win – it’s a long term strategy that can have long term successful results – it takes time, and although free there is resource involved – with a strategy your CEO will feel a lot more comfortable in what you are doing online
Many brands and agencies will kick off social media activity without a clear vision of what they hope to achieve (77% of all Facebook pages have less than 1,000 fans, limiting impact)
This typically generates mediocre results (at best), which people then really struggle to attach any worthwhile meaning to, as they had no real benchmark for success in the first instance
Will sit alongside your overall marketing strategy – should reflect what is going on offline – e.g. Muller the yogi bear advert – their Facebook page reflected this
The key feature that differentiates social media from traditional media is its facility for two-way dialogue
This brings with it a number of important advantages:
More powerful engagement
Improved recall
Active involvement
Participative for both parties
Make this principle core to a social media campaign
Develop online objectives that are SMART:
Specific – objectives should specify what they want to achieve
Measurable – you should be able to measure whether you are meeting the objectives or not
Achievable - are the objectives you set, achievable and attainable?
Realistic – can you realistically achieve the objectives with the resources you have?
Timely – when do you want to achieve the set objectives?
Example of objectives could be:
Increase traffic to your website
Plan ahead but also look what is being talked about on social media – if there is a link there then use it – however, don’t jump on all trends – if there is no link then you are not targeting
Other examples – british tomato week – etc themes and get interest
3 month plan – if something works do it again if it doesn’t change it.
You don’t always know what will grab people – some stuff you think that will doesn’t and other things that you think might not do – measure!
Think within your industry, new products, etc but also the wider picture – relevant Olympics, stuff on Tv, in the news. E.g. Top gear Christmas special
You might think this is blue chip company thinking however – your organization more than their organization needs to measure as resources, budget and time are all very precious!
Dunelm measure and target their audience – engage with female audience – Facebook check ins mostly men – without measuring how would they know that?
Go back to what does success look like? – PR coverage, reduced staff in your call centre? less negative sentiment
I see so many businesses think ‘ great we can get loads of business from social media lets sell, sell, sell!
Within max of 3 months they have normally given up and stopped using social media all together
Socialsprout £5 a month, hootesuite £3 a month https://sproutsocial.com/reports/group/216266/1334620800/1337299199
Three month plan with a calendar!
You might think this is blue chip company thinking however – your organization more than their organization needs to measure as resources, budget and time are all very precious!
I see so many businesses think ‘ great we can get loads of business from social media lets sell, sell, sell!
Within max of 3 months they have normally given up and stopped using social media all together
Google analytics – will tell you where people come from – if you look at it you get it – measure visitors, where they come from etc. – if social media is working you can see from the source plus if you use codes on Facebook and twitter
Socialsprout £5 a month, hootesuite £3 a month https://sproutsocial.com/reports/group/216266/1334620800/1337299199
Three month plan with a calendar!
You might think this is blue chip company thinking however – your organisation more than their organisation needs to measure as resources, budget and time are all very precious!
I see so many businesses think ‘ great we can get loads of business from social media lets sell, sell, sell!
Within max of 3 months they have normally given up and stopped using social media all together
Google analytics – will tell you where people come from – if you look at it you get it – measure visitors, where they come from etc – if social media is working you can see from the source plus if you use codes on facebook and twitter
Why should people follow you, like you chat with you?
You can use feeds for news but it has a VERY limiting impact! – its about engaging in conversation – virtual networking etc.
Create a larger sales team
Brand ambassadors
You never always know who people are & who they know!
Why should people follow you, like you chat with you?
I see so many estate agents just pushing out their latest property details – be whoop! We are now getting a lot of interest from Estate agents and letting agents and running a lot of in-house courses for them to give them the edge
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
75 languages
11.5 billion web pages
Around a billion websites
Not forgetting the Facebook, twitter, LinkedIn info
If we look at this room today – to find out about you I have to ask questions and you give me answers
Search engines are indexing and researching 24/7 365 days a week! They are NOT looking at what your website looks like – it can look as pretty as a picture but not get any traffic – don’t get me wrong a website needs to look good – but it need to look good once you have found the people to look at it!
The key to SEO is knowing the words / phrases people type in to then know what to use on your own website – these are called keywords/key phrases and I will come on to these first.
First I want to look at some live examples so you can see what search engines look at
Do you know what you are keywords are for your business?
If so you really need to find out
Its not words or phases that you think people might be typing In to search engines but keywords / phrases you know people are searching on
I’ve had many a person say oh we at the top of search engines for XXXX a quick bit of research tells me if that is a key terms people are searching on.
Keywords play a real part in social media so ask your website company, you can do the research yourself (if you know how) or contact a company that can do the work for you (any good SEO company) can do this for you.
When/ if you have keywords use them across the board – from Facebook to YouTube
Search engines index websites Inc. blogs, Facebook etc.
Google, Yahoo, Bing have to decide what answers to give people
SEO = having the right keywords that people search on
Holds a wealth of information on what people search on each month
Can give you a great deal of information on what keywords you need to use
Think about property, house, home, - what desirable things you have and what people are looking for when they are searching – i.e. sea view
Props for sale by sea – medium – 27K
Houses with land – low – 823K
E.G Top gear Christmas special
Searching property finder richmond upon thames
This was for a hostel in shoreditch.
We asked them who their target audience was – young backpackers, usually foodies, both meat eaters & vegans
SEO research was done and a few thousand people did searches on ‘vegan food in shoreditch’ – ideal blog post!
We noticed #NationalVegetarianWeek was approaching so wrote this post to coincide. Currently ranking 2nd on the 1st page of Google, this has risen from 10th
Use Hootesuite/Tweetdeck – you can post across Twitter, Facebook, linked in
Look for keywords/opportunities
Target locations
Target existing customers
Promote all your social media on your website blog, flyers, shop window
Stats section – great to see what gets clicked on and what doesn’t
What I have shared with you today is quite a lot of information – please don’t panic and think well we don’t have time for this, its going to take a full time person. Put the very basic practice in place with perhaps a twitter account of maybe linkedin to start with. Get this working well then perhaps get others on board in your organisation.
We provide Social media training and online marketing consultancy throughout the UK – we have some Very special offers on our courses so please visit our stand for FREE things like Social media template and FREE SEO review of your website plus some very special offers on our courses