Building your followers and your brand
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79% of LinkedIn members are interested in updates on job opportunities from companies they follow, yet many companies don't have a strategy in place to build a foundation of Followers and engage with this group. Take a look at this presentation to give you the first steps to take to build this foundation.
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Building your followers and your brand
- 1. Building your followers and your brand #Staffing #HireOnLinkedIn © 2014 LinkedIn Corporation. All Rights Reserved.
- 2. Andrew Linton Media Solutions Consultant 7+ years in recruitment marketing Focus on marketing strategy and branding Helping recruiters get the most out of LinkedIn
- 3. What we will cover today Agenda 1. Why your brand and followers are important 2. Brand building on LinkedIn 3. Building followers on LinkedIn 4. Keeping your followers engaged 5. 5 things to do today
- 4. Building your brand on LinkedIn
- 5. Brand is purely an organization, product or service with personality. Wally Olins
- 6. % of the decision to buy is made before any contact with your business
- 7. And think carefully If you were a car, what car would you be?
- 8. It’s why you have specialist consultants 8 Core markets and locations Define specialism by sector or location What does each audience want Base decision on user need
- 9. With the right information to the right user at the right time Present your company in the right way
- 10. Your biggest brand ambassadors Maximise your employees
- 11. Building your followers on LinkedIn
- 12. % Followers are 95% more likely to respond to an InMail
- 13. % Members are 61% more likely to share information as a result of following your company
- 14. % 79% of members are interested in job opportunities from companies they are following
- 15. What followers want? Followers on LinkedIn 88% Would follow a company Follow companies for jobs Projects and initiatives News and insights 68% 61% 79%
- 16. It’s a massive thumbs up Generate followers through word of mouth
- 17. With targeted advertising Advertise across LinkedIn
- 18. Defensive and offensive branding tactics Leverage your employees
- 19. Allow users to follow directly Job postings
- 20. Such as your email footers and website Use other channels
- 21. Keeping your followers engaged
- 22. Ask questions You are likely to get 50% more comments
- 23. Link to articles Get 45% more engagement with your posts
- 24. Top tip and best of lists Increases amplification by 40%
- 25. Video is a top performer Video gets 100% more engagement on LinkedIn
- 26. Reach your target audience at scale 26 Think about sponsoring updates
- 27. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
- 28. 28 16% 50% *Engaged member = any member who viewed one of your jobs, your company/career page or became a follower within the 60 days prior to receiving an InMail from one of your employees InMail success rates by brand engagement Telling the right story to your audience No engagement with your brand Engaged with your brand*
- 29. 5 things to do today
- 30. To maximise your followers 5 things you can do today 1. Define how you want to portray your business 2. Establish branding foundations 3. Attract users and give them a reason to become followers 4. Keep your audience engaged 5. Measure, analyse and improve
- 31. ©2014 LinkedIn Corporation. All Rights Reserved.