Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
Every minute of every day, opportunity is within reach on LinkedIn. See how four members use LinkedIn to unlock opportunity and how it can work for you.
LinkedIn Connect to Opportunity. Learn more at https://lnkd.in/b5Xr3nN
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
This presentation was given by LinkedIn CEO, Jeff Weiner, at the Morgan Stanley Technology, Media & Telecom Conference 2014 in San Francisco, California on Monday, March 3, 2014. It outlines LinkedIn's value propositions for our members and customers, as well as detailing the vision of LinkedIn to create economic opportunity for all professionals in the world & the development of the Economic Graph.
Follow our new Economic Graph Showcase Page at: https://www.linkedin.com/company/linkedin-economic-graph
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
Every minute of every day, opportunity is within reach on LinkedIn. See how four members use LinkedIn to unlock opportunity and how it can work for you.
LinkedIn Connect to Opportunity. Learn more at https://lnkd.in/b5Xr3nN
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
This presentation was given by LinkedIn CEO, Jeff Weiner, at the Morgan Stanley Technology, Media & Telecom Conference 2014 in San Francisco, California on Monday, March 3, 2014. It outlines LinkedIn's value propositions for our members and customers, as well as detailing the vision of LinkedIn to create economic opportunity for all professionals in the world & the development of the Economic Graph.
Follow our new Economic Graph Showcase Page at: https://www.linkedin.com/company/linkedin-economic-graph
Explore how talent acquisition, HR, and learning and development teams can help create a more equitable and inclusive workplace for Black employees. Learn best practices for hiring, supporting, and developing Black professionals and discover unique insights on fostering inclusivity and belonging.
How to Use LinkedIn For B2B Sales Prospecting, Niall Devitt
How to use LinkedIn for B2B Sales Prospecting.
LinkedIn is widely recognised as the pre-eminent business networking platform for B2B sales professionals, yet most sellers only use it as a research tool and are not leveraging the power of LinkedIn for sales prospecting.
Course Objectives:
The purpose of this course is to equip the B2B salesperson with the knowledge, skill and competence to develop their network and execute lead generation strategies and activities using the LinkedIn platform and functionality. Participants can avail of the services of a professional photographer to update their LinkedIn profile.
Learning Outcomes:
Attendees will be able to:
1. Use LinkedIn as a B2B business development tool
2. Complete and optimise/SEO their profile for both people and search engines.
3. Make introductions via Linkedin, add new people to their network and give and seek recommendations.
4. Undertake lead generation activities via the searching features.
5. Find, join and utilise suitable LinkedIn Groups for lead generation.
6. Give and seek recommendations.
Training Materials: PDF Training Manual provided to all attendees
The Sales Institute of Ireland promotes excellence and high performance among sales professionals throughout Irish business. The institute has members representing many world class organisations and market leading brands in the ICT, FMCG and financial services sectors. The institute provides a range of benefits to members throughout the year including ongoing opportunities for knowledge acquisition, performance improvement, professional development and business networking events.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
The new LinkedIn Sales Navigator is a stand-alone solution designed for sales professionals that allows you to focus on the right people and companies, stay informed of key updates, and build trust with prospects and customers.
LinkedIn is The world’s largest professional social media network in the world.
this presentation shows main points about LinkedIn..
- What's LinkedIn??
- Why LinkedIn??
-How to build all-star profile?
-How to be active on LinkedIn??
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
15 Social Media Job Search Tips from Recruiting & HR Experts Workology
Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview.
These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Explore how talent acquisition, HR, and learning and development teams can help create a more equitable and inclusive workplace for Black employees. Learn best practices for hiring, supporting, and developing Black professionals and discover unique insights on fostering inclusivity and belonging.
How to Use LinkedIn For B2B Sales Prospecting, Niall Devitt
How to use LinkedIn for B2B Sales Prospecting.
LinkedIn is widely recognised as the pre-eminent business networking platform for B2B sales professionals, yet most sellers only use it as a research tool and are not leveraging the power of LinkedIn for sales prospecting.
Course Objectives:
The purpose of this course is to equip the B2B salesperson with the knowledge, skill and competence to develop their network and execute lead generation strategies and activities using the LinkedIn platform and functionality. Participants can avail of the services of a professional photographer to update their LinkedIn profile.
Learning Outcomes:
Attendees will be able to:
1. Use LinkedIn as a B2B business development tool
2. Complete and optimise/SEO their profile for both people and search engines.
3. Make introductions via Linkedin, add new people to their network and give and seek recommendations.
4. Undertake lead generation activities via the searching features.
5. Find, join and utilise suitable LinkedIn Groups for lead generation.
6. Give and seek recommendations.
Training Materials: PDF Training Manual provided to all attendees
The Sales Institute of Ireland promotes excellence and high performance among sales professionals throughout Irish business. The institute has members representing many world class organisations and market leading brands in the ICT, FMCG and financial services sectors. The institute provides a range of benefits to members throughout the year including ongoing opportunities for knowledge acquisition, performance improvement, professional development and business networking events.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
The new LinkedIn Sales Navigator is a stand-alone solution designed for sales professionals that allows you to focus on the right people and companies, stay informed of key updates, and build trust with prospects and customers.
LinkedIn is The world’s largest professional social media network in the world.
this presentation shows main points about LinkedIn..
- What's LinkedIn??
- Why LinkedIn??
-How to build all-star profile?
-How to be active on LinkedIn??
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
15 Social Media Job Search Tips from Recruiting & HR Experts Workology
Social media is a great way to build a personal brand. It's also a great way to end your professional career. 15 recruiters and HR experts weigh in on how to use social media effectively to get the attention of a potential employer and land that job interview.
These slides are supplementary material for a SXSW presentation called "Resumes Suck! 7 Ways to Get a Job in Social Media" with Jessica Miller-Merrell and Carlos Gil.
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Talent brand is the new black. But, how do you measure it? In this webcast, Stephen Gundee shares how you can partner with LinkedIn to get real-time business insights that can help your organization immensely.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Read more on the LinkedIn Talent Blog: http://linkd.in/1bHIl6A
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
General overview of Sales Navigator tailored specifically for business development teams for professional services companies. Speaker is Kathryn Dobkin. Goes over Leadbuilder, Advanced Search, InMail tactics.
With Talent Brand Index, LinkedIn can help you understand, measure and improve your employer brand.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
With over 24 million members in India and over 300 million members worldwide, LinkedIn presents a wealth of opportunities to Talent Acquisition leaders and professionals looking to hire top talent for their organizations. This presentation covers how LinkedIn Talent Solutions can help you and your organization source the right talent and build your employer brand.
Listen to the webcast: http://bit.ly/1gpu9UN
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
Presentation on "sales decks for founders" covering the best way to present your new technology product to a business-to-business buyer.
Presentation is an adaption of a chapter from Founding Sales (book on technology sales for founders and other first-time sellers): https://twitter.com/FoundingSales
Chapter excerpt here: http://firstround.com/review/building-your-best-sales-deck-starts-here/
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
How to Use LinkedIn to Impact Every Stage of the Marketing FunnelLinkedIn
As a digital marketer, it can be challenging to identify the most effective mix of marketing channels to use, as well as the right technologies to support these efforts. After all, we marketers are a diverse bunch. Some of us live in a world governed by leads and conversions, while others prioritize increasing brand awareness with the right target audience. And of course, there are those who believe that impacting the entire marketing funnel is important—reaching the right people at the top of the funnel and nurturing them through the buying process until they are ready to buy.
The LinkedIn Marketing Solutions platform—comprised of Display Advertising, Sponsored Updates, Sponsored InMail, Lead Accelerator, and Text Ads—is designed precisely with these full-funnel objectives in mind.
Whether you’re a demand generation marketer focused on leads, a brand marketer looking to increase awareness with a professional audience, or perhaps a little bit of both, our portfolio has been purpose-built to help you succeed in reaching the right prospects across any long and complex purchase process. Find out how the platform can help you, no matter what your goals are.
http://www.slideworld.com/ Social Network PowerPoint Template. If you need to make presentations on social networks or social media PowerPoint presentations. Get LinkedIn Powerpoint Template. very affordable price.
Roadmap to winning b2b sales presentationFileboard
This presentation explains how to create a B2B sales presentation for sales teams wanting to present to their customers and looking to win more business.
Brendan Browne, VP of Talent Acquisition at LinkedIn, shares an inside look at the LinkedIn recruiting team's strategic roadmap.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
If you’ve ever wondered or asked “Is upgrading worth it?” take a peek and you can see for yourself. Learn more: http://blog.linkedin.com/2015/03/11/free-versus-premium/
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, it’s never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the world’s largest professional audience on LinkedIn—and beyond—using display.
The LinkedIn Brand and Demand Playbook highlights how to spread awareness, engage and convert the audiences across the user journey for brands and much more.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Social media provides unique opportunities for brands to capture the imagination of its target audience in this era of digital revolution. It can help a brand to create new realms of possibilities in its pursuit of gaining a sustainable competitive advantage.
Linkedin Marketing Solutions Overview - December 2016Andrew Lowrey
An overview of Linkedin's marketing solutions portfolio in December 2016. We can help you achieve your business goals and reach audiences that are hard to find, all in one place.
4. 57% Growth in page
views y/y 32%
9M+
Canada
93M+
USA
16M+
Brazil
5M+
Australia
74M+
EMEA
24M+
India
3.3M
+
South Africa
2M+
Turkey
6M+
Italy7M+
France
5M+
Spain
4M+
NL13M+
UK
1M+
U.A.E
1M+
Sweden
February 2014
MEMBERS WORLDWIDE
>2 New
MEMBERS PER SECOND
187M+
MONTHLY UNIQUE VISITORS
277M+
The world’s largest professional
network
5. LinkedIn Audience in Africa
Professionals present on LinkedIn
Audience Total
12,838,809
214,389
Cameroon
1,188,623
720,096
Algeria
Egypt
843,642
Morocco
166,706
Cote d’Ivoire
86,745
Sudan
839,001
Kenya
110,291
Angola
3,284,448
South Africa
329,285
Tunisia
1,508,589
Nigeria
130,367
Ethiopia
263,220
Tanzania
232,622
Zimbabwe
145,950
Senegal
6. Today’s Agenda
6
• Our Audience
• Benefits to Members
• Benefits to Marketers
• Our Solutions
• Creative Examples
• Reporting
7. 1. BE:Europe 2011
2.LinkedIn Audience 360 Survey, UK August 2011
Business elitebelieve that LinkedIn is the most important site for them
to visit for their business.1
65%of members say LinkedIn helps them grow new business.2
2Xmore confidence in the information found on LinkedIn than any
other social site.2
Business Context
Align message with business opportunity
8. 8
An engaged and active member base
85% of visitors use products
other than jobs
LinkedIn Audience 360 Survey, UK, August 2011
65%of members say LinkedIn help them grow new business
75%of users find LinkedIn extremely useful for their business
80%Of members prefer to have separate social networks for
their personal and professional lives2
Averagepageviewswhenusingsection
%age of visitors using section when online
0% 20% 40% 100%80%60%
0
5
10
15
20
25
Profile
viewing
Inbox
Home
page
People
searchGroups
Address
bookCompany
Jobs
10. Everywhere
Work wherever our
members work
Insights
Be great at what you do
Identity
Connect, find and be found
The value
we bring to
our
members
11. LinkedIn provides tools that our members use
to obtain business insight
11
Homepage Pulse Influencers LinkedIn Groups Company Pages
12. Top drivers for using personal and
professional networks are quite different
12Source: Mindset Divide Research, TNS, September 2012.
Personal Networks Professional Networks
Maintain professional identity
Make useful contacts
Search for opportunities
Stay in touch
Keep up to date for career
Socialize
Stay in touch
Be entertained
Kill time
Share content
1
2
3
“Spend Time” “Invest Time”
Top 5 reasons people use each network
4
5
13. What are professionals doing on LinkedIn?
InsightsNetworkingProfessional Identity
Managing their
professional
identity
Building a
professional
network of peers
Distilling and facilitating
professional insights
14. How the South African audience uses LinkedIn
Connect & Communicate
Research People &
Companies
Professional Insights
71%
69%
54%
Seek Career Opportunities 13%
Percentages only for active members in April 2012
Network with other professionals
Learn about what other colleagues are doing
Stay up to date on industry discussions
Maintain professional identity
16. Social media is on the rise
Building Relations
Create marketing
bonds that lasts over
time
Word of Mouth
Your message
coming from trusted
sources
Engaging Clients
A two way marketing
communications
channel
17. The value we bring to brands
Audience
Affluent, in-market
members increase
receptivity and
decrease wastage
Context
Professional
environment
engenders trust and
confidence
Impact
Network effect
extends your
marketing beyond
the initial investment
18. Defining your audience
Getting the right message in front of the right person
Professional
Details
Education
Groups /
Associations
Geography
Job Title/
Industry
Company
Name
19. 19
Run of Professional
“InCrowds”
Small &
Medium
Business
Professionals
Business
Decision
Makers
Financial
Service
Professionals
Sales
Professionals
Marketing
Professionals
Startup
Professionals
Corporate
Executives
IT
Professionals
Professionals
working in
companies with
between 50 and
500 employees
Manager &
Above at
Any Size
Company
Finance
Professionals, or
those who work
in the Financial
Services Industry
Professionals
whose job
Function is
Sales or
Business
Development
Marketing
Professionals,
or those who
work in the
Marketing &
Advertising
Industry
Professionals
working at
companies with
1-50
employees
Directors &
Above At
Companies
With More
Than 500
employees
Professionals
whose job
function is IT or
Engineering
Custom Audience Segments
Job function Industry Company Size Seniority
Gender # of Connections Geo Age
Company Group
LinkedIn audience based targeting
22. 22
Company Pages
Your home on the world’s largest professional network
Be found by and connect to the
people that matter most
Leverage as a hub for content
marketing efforts
Represent your brand identity
with images and video
23. Showcase Pages
Extend your Company Page presence, effectively segment your message,
and deliver it to the right audience
Attract a unique
set of Followers
Discoverable through
search
Highlight association to
the Company Page
Deliver content through
Company Updates and
Sponsored Updates
Two-column feed to
showcase content
24. 24
University Pages (Recommendations)
University Pages give schools a single place to build their brand among key
audiences, including current and prospective students, alumni, and parents.
Recommendations on University
Pages are now available
Incentive for education clients to
build on their page
This is a great way for alumni
and students to drive
engagement and seek advise on
university choices
Recommendations can easily
be moved from company page
to university page.
25. 25
Followers
Professionals that have opted-in to a relationship with your Company
Build a direct communications
channel to those most interested
in your business
Engage them via:
• Free Company Updates
• Sponsored Updates
• Sponsored InMail
• API experiences and more
Recruit more through paid,
owned and earned channels
26. 26
Follower Ads
Accelerate relationships with your key audiences
Maximise success by being
easily discoverable
Ensure follower quality through
advanced targeting
Invest only when a member
takes action
27. 27
Spotlight Ads
The Spotlight Ad, couples the member’s own profile image with your
brand and message. Assimilating your brand into the member’s
LinkedIn experience not only presents an opportunity for true one-to-one
marketing, but also results in higher average performance than standard
display
Spotlight Ads Drive Performance
Together with landing pages featuring a custom
API implementation, Spotlight Ads can serve as
a native-looking entry into a very personalized
brand experience for your target audience.
• Demonstrated improvement in CTR and
engagement vs. traditional display
• Unique advertising solution only available from
LinkedIn
• Fully customizable ad-unit allows for fast
testing and optimization
28. 28
Company Updates
Ongoing dialogue with your dedicated Followers
Deliver standard or rich media
content for free
Boost relevance by targeting
sub-sets of Followers
Drive engagement to fuel social
sharing
29. Sponsored Updates (SUs)
Placements that appear in the LinkedIn feed on desktop, tablet, and
mobile phone
Currently, there are 15 content slots on the desktop
home page feed, per page view (PV)
Organic content is ranked based on expected
relevance
1 slot in the first PV will be for SUs
Randomized between slot 3-5
Users must see a number of organic updates
before seeing the next sponsored
Today, users won’t see more than 1 SU per PV
We will have frequency caps on the number of times a
unique piece of content can be shown to a member
When companies target SUs to their followers:
We always give precedence to the organic
update
The sponsored version will only appear if it would
show much higher than the original organic
content
30. 30
Custom Groups
Branded community where members discuss topics that matter to them
Create an authentic brand voice,
share content, empower
community conversations
Influence a dialog with potential
customers and advocates
Cultivate long-term relationships
Demonstrate thought leadership
Gain insights and feedback
31. 31
Join Group Ads
Boost community membership
Drive awareness of the Group
amongst your target audience
Use social context to help
encourage sign up
Remind members why they should
return to your branded community
32. 32
SlideShare Content Ads
Distribute your presentations directly to LinkedIn members
Extend reach and discoverability
of your SlideShare content
Drive engagement by offering
user-value
Demonstrate thought leadership
and industry expertise
33. 33
Standard Content Ads
Distribute your content directly to LinkedIn members
Extend the reach of existing
collateral
Drive engagement with a rich
and varied format
Benefit from viral spread
Share multiple feeds in a
dynamically updated ad unit
34. 34
Video Content Ads
Distribute YouTube assets directly to LinkedIn members
Make your presence more
effective by broadening reach
Encourage users to stay tuned-in
for longer
Provoke an emotional response
by bringing your message to life
35. 35
Standard Display Ads
Reach the right audience at the right time on the most accountable
medium
Target influential
professionals with precision
Drive high-quality audiences
to your website
Showcase your brand within
an aspirational context
Gain unparalleled insights
with deep performance
metrics
36. 36
Audience Roadblock
Exclusive ownership of your audience’s LinkedIn experience
Create impact with presence
throughout the user journey
Achieve 100% SOV for the
specified campaign period
Own all ad formats: 300x250,
160x600 and text link
37. 37
Employee Profile Sponsorship
Own the ad space on the profiles of your workforce
Harness your best brand
ambassadors
Use profile ad space to promote
your brand
Direct captivated professionals to
a website or Company Page
38. 38
Sponsored InMail (Standard)
Send a personalised message directly to a member’s inbox
Ensure standout; just one
message is sent every 60 days
Prompt user to take action with
customizable response button
Encourage on-going dialogue
with optional social widgets
Reach members on their mobile
devices
39. 39
Custom API Solutions
Create innovative experiences beyond LinkedIn.com
Develop applications, microsites,
promotions
and more
Leverage LinkedIn data to build
social context
Promote using paid, owned and
earned media
41. 41
The CMS is a recommendation
engine that quantifies your impact
by measuring your audience’s
engagement with your content,
benchmarking versus your peer set,
and providing recommendations on
how to improve.
Trending Content ranks the topics
that resonate most with
specific audiences on LinkedIn,
so you can tailor your content for
maximum relevance.
CMS + Trending Content = Compelling, Relevant Content
Content Marketing Score & Trending Content
Two new resources to superpower your content on LinkedIn.com
42. 42
Speak to your target audience in
their languages with the new
“language preference” targeting
filter
Present your target audience and
potential customers with a
personalized page feed based on
the targeting filters they best match
Enhance your company’s
LinkedIn presence with the right
combination of targeted Company
Updates and Showcase Pages
Language Preference Targeting & Personalized
Page Feed
43. How Microsoft’s Company Page could look to their target audiences
if they use language preference targeting and with the personalized
page feed:
Page visitors in the USA
• Page name and description targeted in the
English language
• Any company updates targeted to the
geography of the USA
Page visitors in China
• Page name and description targeted in the Chinese
language
• Any company updates targeted to the geography of
China
快来为你。做你喜欢。
在微软,我们帮助世界各地的人们和企业充分发挥其潜力。
我们做这个简单的任务来的生活每天都会通过我们的。
微软。4月15日几乎是在这里。一定要RSVP为我们的现场流调,当顶尖的工程师会就转向
复杂的数据转化为有意义的洞察力驱动的影响,采用了最新的数据平台技术。
Microsoft. 15 de abril es casi aquí. Asegúrese de confirmar su asistencia a nuestro principal-transmisión
en vivo, cuando los mejores ingenieros hablarán en convertir datos complejos en información
significativa para impulsar el impacto, utilizando las últimas tecnologías de la plataforma de datos.
Ven como eres. Haz lo que amas.
En Microsoft ayudamos a las personas y empresas de todo el mundo a alcanzar su máximo
potencial.
Hacemos esta sencilla misión cobra vida cada día a través de nuestro ... ver más
Page visitors in Spain
• Page name and description targeted in the
Spanish language
• Any company updates targeted to the geography
of Spain
44. Personalized page feed is available to Company Pages,
Showcase Pages, and Affiliated Company Pages
Company Page
Microsoft—1,613,276 Followers
Computer Software
10,001+ employees
Career Page
Microsoft
Career Page
4,245 jobs posted
Featured Groups
Be Future
Ready
7,025 members
Showcase Pages
Office
13,025
followers
See more
Dynamics
11,205
followers
Lync
4,625 followers
Visual
Studio
3,078 followers
Affiliated Company
Pages
Skype
See more
Microsoft
Nederland
Yammer Inc.
Does not apply to the
Career Page feed