Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
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LinkedIn is a professional social media platform with over 400 million members and 4 million active company profiles. The document discusses how LinkedIn can help companies build, engage, and recruit talent. It recommends a three step process: 1) grow followers by sharing relevant content tailored to different audiences, 2) engage followers by encouraging likes and shares, and 3) recruit by promoting jobs and sourcing talent proactively. Metrics like followers, meetings, candidates, and roles can then measure the ROI of a company's LinkedIn strategy.
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Dublin event - "3 Steps to a Best-in-Class Social Recruitment Strategy"
- 1. LinkedIn
- 4. Create economic opportunity for every member of the global workforce Our vision
- 5. Create economic opportunity Realise your dream job Find work Be great at what you do
- 6. Mapping every global connection between THE ECONOMIC GRAPH
- 7. 400MMembers
- 9. 3MJobs
- 10. 1B+Endorsements
- 11. Social media is here to stay, embracing its power is the key 57% of the decision to ‘buy’ is now made before any commercial contact with your business
- 12. The best recruiters act like marketers Social media keeps the conversation going1 …because you need to nurture your audience Sales is one-to-one, marketing is one-to-many2
- 13. LinkedIn has every audience you care about… CANDIDATES C CONSULTANTS C CLIENTS C
- 14. We recommend 3 simple steps Your followers & Your brand Nurture your target audiences Do what you do best Build Engage Recruit
- 15. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Professionals use LinkedIn for 3 valuable reasons
- 16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Creating ‘followers’ will fuel your success ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Members are 61% more likely to share information as a result of following your company 61% 95% Followers are 95% more likely to respond to an InMail 79% of members are interested in job opportunities from companies they are following79%
- 24. 24
- 25. Tailor your content to your different Target Audiences Clients Employees Candidates
- 26. Ensure you are always top of mind Relevant content Encourages likes & shares Content Updates Members are 61% more likely to share information as a result of following your company 61%
- 29. 29 Sponsor your updates to extend your reach Increase the performance and scale of your content updates by targeting the right people with the right message Sales professionals Sales Professionals in Information Technology Senior Sales Professionals in Information Technology Senior Sales Professionals in Information Technology working in Google
- 30. 30 Measuring ROI
- 31. 31
- 32. 32
- 33. Search Insights: The Power of Data 33
- 34. Your LinkedIn journey starts here RECRUIT Promote your jobs Proactively source talent ENGAGE Update followers Tailor your content BUILD Grow your followers Leverage Employees
- 35. Fish where the fish are Fish where the fish are Fish where the fish are Know your audience Share Appropriate Content Develop a content calendar Agree Metrics & Measure performance Share Appropriate Content Develop a content calendar Agree Metrics & Measure performance Agree Metrics & Measure performance
- 36. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Irish Industry Talent Reports
- 37. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Irish Industry Talent Reports
- 38. Q&A 38