The document summarizes a social media conference for charity communications. It discusses building communities on Twitter, managing multiple Twitter accounts and feeds for an organization with many locations, integrating Twitter with campaigns, and tools for Twitter management. Tips are provided such as maintaining a sense of humor, observing Twitter etiquette, and having a concise social media policy. The charity discussed was able to rehome a dog and gain volunteers, donations, and support through their social media presence.

1. Social Media Conference
21 March 2012
#CCsocmed
www.charitycomms.org.uk

2. Laurier Nicas
Alex Goldstein
Digital Marketing Officer
Digital Marketing Officer
Using Twitter Day-to-Day (Intermediate)

3. ON THE AGENDA
• Building a community
• Twitter etiquette
• Managing multiple feeds and users
• Integration with campaigns
• Tools, tips, ideas… and questions!

4. COMMUNITY AIMS
• Develop and foster a strong online
community and supporter base – now
40,000 strong
• Be genuine, honest, and transparent
• Follow the flow of conversation and be
personable – listen!
• Once you have this dedicated group
of supporters, you’re ready to rock
and roll…

5. What has the
community achieved?

6. KEY SUCCESSES
• First dog rehomed through social
media!
• Volunteers, donations of goods
• Twibbon fundraising campaign
• Donations and support even from
critics of the charity!
• Educational messages easily shared
• Greater internal adoption of social
media

7. MULTIPLE FEEDS & USERS
@dogstrust
@dt_educ
@dt_loughborough
@dt_bridgend
@dogstrustPR
@dogstrust_ie
18 centres… over 20
feeds!

8. WHO TWEETS?
• Senior management buy-in
• Who’s already online?
• Training and support
• Monitoring

9. STRATEGY
• Twitter is not the strategy
• Twitter is not the objective
• Flexibility is essential
• Reactive without being opportunistic
• Planning without being stale
• Quick response
Also…would you follow yourself?

10. TOOLS
• Finding the right client
• Brand monitoring
• Scheduling and assigning tweets

11. INTEGRATION
• Christmas Campaign
• 1,500 cards sent to Harrods
• 14,000 views of celeb video
• Only on social media
• Other egs: email follow up, rehoming
ads
• But… no linking with Facebook for us!
bit.ly/HoNoNo
www.adogisforlife.com

12. TIPS & QUESTIONS
• Keep a sense of humour!
• Remember and observe prevailing
etiquette (eg RT or MT?)
• David Coursey’s 8 Word Social Media
Policy:
Don’t lie, don’t cheat, don’t steal, don’t
reveal.

13. @dogstrust www.youtube.com/dogstrust
www.facebook.com/dogstrust www.dogstrustblog.blogspot.com
Thank you!
alex.goldstein@dogstrust.org.uk