Social Media Marketing: Do's and Don'ts

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The document discusses social media marketing best practices. It begins with compelling social media statistics and outlines the abilities and influence of social media, including awareness, word of mouth, reviews, and trust. While social media alone may not result in direct sales, it discusses how social media can be used for public relations, customer service, and building brand loyalty. The document provides dos and don'ts for social media marketing and announces that starting in April, Google will begin favoring mobile-friendly websites in search results and using mobile compatibility as a ranking factor.

Marketing

Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Web Design and Inbound Marketing Agency
• SEO, social media, blogging and email marketing
• Strong design background

SOCIAL MEDIA STATISTICS
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Over 80% of Americans use social media
• 93% of social media users believe a company
should have a social media presence
• There are nearly 1.4 billion Facebook users
• 80% of Pinterest users are women
– 88% have purchased a pinned product

SOCIAL MEDIA MARKETING
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
Social media
combines mass
media with
personalized,
two-way
communication.

SOCIAL MEDIA MARKETING TRUTH
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
By itself, social
media will likely
not result in direct
customer
acquisitions…

WHAT MAKES A SALE?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Awareness
• Word of mouth
• Positive reviews
(“social proof”)
• Trust

WHAT DOES SOCIAL MEDIA
INFLUENCE?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Awareness
• Word of mouth
• Positive reviews
(“social proof”)
• Trust

DOs AND DON’Ts
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Know your customers
• Be where they are and tailor your
content around them
• Feel the need to be present on
EVERY social media channel

DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Be active and engaged
• Listen and chime in
• Be overactive
– Facebook & LinkedIn: 1-2 posts/day
– Twitter: 3-6 tweets/day

DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Share others’ content
• 80/20 rule
• Only post your own content or
website links

DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Be helpful
• Establish and build trust
• Look to sell

DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Have a personality
• Be funny, witty or light-hearted
(be YOU!)
• Be afraid to use paid social ads
(but use targeting!)

DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Plan ahead with editorial calendars
• Be consistent
• Forget to monitor for comments,
compliments or complaints

DO
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DON’T
• Use visuals in EVERY post
• Expect to GET without first GIVING

Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
HUGE ANNOUNCEMENT FROM GOOGLE

Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
THE MOBILE APOCALYPSE

Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
MOBILE FRIENDLY
• “Mobile-friendly” label shows in
mobile search results
• What is “mobile-friendly”?
– No Flash software
– Text is easily readable without zooming
– Content is resized to fit the user’s
screen automatically (responsive)

Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
MOBILE FRIENDLY
• Starting April 21st
, Google will begin using mobile-
compatibility as a ranking factor
• Mobile-friendly websites will be favored in Google
search results
• Great for mobile-optimized
websites
• Bad for everyone else

QUESTIONS?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

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Social Media Marketing: Do's and Don'ts

1. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 SOCIAL MEDIA MARKETING AT ITS BEST

2. AGENDA Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 1. Introduction 1. Compelling statistics 2. A social media marketing lie and truth 3. Abilities of social media 4. Do’s and Don’ts 5. HUGE announcement from Google

3. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Web Design and Inbound Marketing Agency • SEO, social media, blogging and email marketing • Strong design background

4. SOCIAL MEDIA STATISTICS Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Over 80% of Americans use social media • 93% of social media users believe a company should have a social media presence • There are nearly 1.4 billion Facebook users • 80% of Pinterest users are women – 88% have purchased a pinned product

5. SOCIAL MEDIA MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 Social media combines mass media with personalized, two-way communication.

6. SOCIAL MEDIA MARKETING TRUTH Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 By itself, social media will likely not result in direct customer acquisitions…

7. WHAT MAKES A SALE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust

8. WHAT DOES SOCIAL MEDIA INFLUENCE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust

9. SOCIAL MEDIA IS MORE THAN JUST MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Public relations • Customer service • Building brand loyalty • Collaboration • Networking

10. DOs AND DON’Ts Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

11. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Know your customers • Be where they are and tailor your content around them • Feel the need to be present on EVERY social media channel

12. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be active and engaged • Listen and chime in • Be overactive – Facebook & LinkedIn: 1-2 posts/day – Twitter: 3-6 tweets/day

13. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Share others’ content • 80/20 rule • Only post your own content or website links

14. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be helpful • Establish and build trust • Look to sell

15. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Have a personality • Be funny, witty or light-hearted (be YOU!) • Be afraid to use paid social ads (but use targeting!)

16. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Plan ahead with editorial calendars • Be consistent • Forget to monitor for comments, compliments or complaints

17. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Use visuals in EVERY post • Expect to GET without first GIVING

18. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 HUGE ANNOUNCEMENT FROM GOOGLE

19. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 THE MOBILE APOCALYPSE

20. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • “Mobile-friendly” label shows in mobile search results • What is “mobile-friendly”? – No Flash software – Text is easily readable without zooming – Content is resized to fit the user’s screen automatically (responsive)

21. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • Starting April 21st , Google will begin using mobile- compatibility as a ranking factor • Mobile-friendly websites will be favored in Google search results • Great for mobile-optimized websites • Bad for everyone else

22. QUESTIONS? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

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