This document provides an overview of using social media for business. It discusses the major social media platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest. The key benefits of social media for businesses are getting feedback, answering complaints, sharing photos to boost awareness, and growing mailing lists. It emphasizes the importance of creating brand advocates and responding quickly to customer complaints. The document then gives more details on each platform and recommends prioritizing Facebook, having a blog, and focusing on creating and curating high-quality content for social media.
Is your business on the right track to meet your goals in 2019?
Have you been doing the necessary activities to stay on track during the first half of 2019?
Join Mostyn Marketing Group and the Baltimore Business Journal to learn how to finish out your year and meet all of the goals you have set forth for growth! Learn about resources and tools available to small businesses that can help you achieve growth and market your business.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Is your business on the right track to meet your goals in 2019?
Have you been doing the necessary activities to stay on track during the first half of 2019?
Join Mostyn Marketing Group and the Baltimore Business Journal to learn how to finish out your year and meet all of the goals you have set forth for growth! Learn about resources and tools available to small businesses that can help you achieve growth and market your business.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
This presentation showcases new ways for commercial construction companies to think about marketing and branding to bring their business into the digital space. Our big bran ladder plan goes over our step-by-step process to win more bids, hire more qualified workers, and improve your digital presence.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
In this presentation I focus on the ever-changing landscape of social media. I give an overview of the heavy-hitters (Facebook, LinkedIn, and Twitter), discuss some strategies for social media, offer tips on how to build trust and debunk some popular myths.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
This presentation showcases new ways for commercial construction companies to think about marketing and branding to bring their business into the digital space. Our big bran ladder plan goes over our step-by-step process to win more bids, hire more qualified workers, and improve your digital presence.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
In this presentation I focus on the ever-changing landscape of social media. I give an overview of the heavy-hitters (Facebook, LinkedIn, and Twitter), discuss some strategies for social media, offer tips on how to build trust and debunk some popular myths.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Create a sensation in social marketing. Learn how to maximize the new Facebook Timeline pages, interact with Twitter, use YouTube, make a mark with mobile marketing and more.
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. About Me
• Alex Kulas
• Program Facilitator and
Training Development with
AWE
• B.Com in Entrepreneurial
Management, Diploma in
Marketing
• Social Media Consultant and
Addict
3. About AWE
• 20 years of impact in
Alberta
• Variety of programs for
start-up to growth clients
• Loan program, up to $150k
• Market Expansion Support
4. What we will cover
• What are the main social media platforms
• What platforms should you use in your business
• Importance of creating brand advocates
• Highlights of Facebook, Twitter, Instagram, LinkedIn, and Pinterest
• Importance of content creation and curation
• Next steps
• Resources
5. Who are you?
• Name
• What stage of business you’re at: start-up, operating 2+ years, growing?
• Is your business (or theoretical business) B2B or B2C?
6. Social Media isn’t going away, and if you
are a small business you wouldn’t want it
to!
https://www.youtube.com/watch?v=xMAr_gKRQmI
7. What is Social Media?
Any website or mobile phone function that allows you
to share content and ideas with other people.
8. What are the main social media sites?
• Your blog
• Facebook
• Twitter
• LinkedIn
• YouTube
• Pinterest
• Instagram
10. Social Media Explained
• Twitter: I am eating a #donut
• Facebook: I like donuts
• Four Square: This is where I eat donuts
• Instagram: Here’s a vintage photo of my donut
• YouTube: Here I am eating a donut
• LinkedIn: My skills include donut eating
• Pinterest: Here’s my donut recipe
11. What platforms should I use?
• Depends on the business you have
– How does your target market look for what you provide?
• Everyone should have a website that includes a blog regardless of what
you do
• Content is king. Being able to create and curate content will help you in
all social platforms.
12. What are the main benefits of Social
Media?
• You can now contact thousands of people that you never could before
• You can have your customers do your marketing for you as Facebook
Fans and Twitter followers share their experiences with you and your
business
• Social media lets you reveal more of your business and what you can
offer to people who are listening
13. Why even bother with Social Media?
• Get badly needed feedback and reviews
• Answer and address complaints quickly
• Share photos to increase location and product awareness
• Grow your mailing list
• Hold contests to increase your following:
https://www.youtube.com/watch?v=mi4NeoMYCMM
• Study, study, study!
14. Create Brand Advocates
• 71% of all customer complaints go unanswered on Twitter.
• 46% of online customers expect customer service on Facebook. Only
23% of brands provide it.
15. 71% of consumers who experience a quick and effective
response on social media are most likely to recommend
that brand to others!
16. The Dangers of Social Media for Small
Business
• People are mean and overly critical behind a computer screen
• Bad timing and poor planning can be deadly
• Laws can be broken
• Privacy is an issue
18. Facebook
• 1.44 billion monthly active users
• Market leader for social networking
• Average user spends 55 minutes a day on Facebook
• Track all posts through insights, see what your clients are interested in
19. Twitter
• 302 Million Monthly Active Users
• 500 Million Tweets Sent Per Day
• 80% of Active Users are on Mobile Devices
• Great for B2B or B2C companies
• Hashtags (#) are big!
20. The Worst Ways to use
Twitter for Business
• Be overly self-promotional
• Only include links to your own blog
• Follow anyone and everyone
• Don’t establish a personality
• Don’t interact with other Twitter users
• Only tweet once per week
21. Instagram
Instagram has overtaken Facebook and Twitter as the network with the
largest population of young users.
•300 Million Monthly Users
•75 Million Daily Users
•20% of Internet Users Are On Instagram
•Hashtags (#) are important!
23. LinkedIn
• Market yourself and use a professional photo
• Complete your professional profile
• Know your tagline
• Make connections
• Get Recommendations
• Join relevant groups
• Great for B2B companies
• 10 Steps to Create a LinkedIn Company Page
24. Pinterest
• Converts browsers into potential buyers
• Drives traffic to your website
• Users engagement is described as highly addictive
• https://www.youtube.com/watch?v=AfyByLwiIe8
25. Content, Content, Content!
Content marketing isn’t about spending money, it’s about investing time.
If you consistently share valuable information and stories with a community,
your value and authority within the community will grow. You don’t want to
buy likes, you want to earn them.
26. How do I manage my social media?
• Don’t spread yourself too thin!
• Know where your target audience is hanging out online
• Measure each post and how you interact with your audience
27. The Content Calendar
• Create a content calendar
– Decide what to post, where to post and how often to post for each
network
– Schedule content ahead of time to save you time! Use apps such as
HootSuite or Sprout Social
– Make sure that you aren’t posting everything everywhere. What
works for Facebook doesn’t necessarily work for Twitter.
28.
29. If you’re just starting after today, do
this first.
1. Make sure you have a website and a blog
2. Set up a Facebook Page
3. Decide where else you need to be after you get a good grip on your
content
30. Social Media Resources
• HootSuite: scheduling, great tips and tricks e-mailed regularly
• Mention: Google Alerts for the social web. It includes mentions of your
brand or keywords you want to monitor on social networks, forums,
blogs, and more
• Buffer: Social media publishing plus powerful analytics
• Feedly: Content discovery. Finding great content to share with your
audience is easy with Feedly.
All your social media activities should in some way be about growing your blog and website and email database and you can only do that with amazing content.
Social Media sites like Twitter and Facebook provide you with a really good way of getting feedback. It’s almost like it’s an online survey. Want to know how people felt about their dining experience in your café? Go on Facebook and ask them. This takes some bravery because you have to be prepared for negative feedback. But negative feedback is so important because it helps you improve your services
If you have a business with a physical location then uploading a gallery of photos on Facebook can be an excellent way to introduce people to your location.
If you have a physical product you can do the same – upload photos and show people what they are getting or how it is made.
As you are probably realizing, social media for small business is all about making meaningful connections with people. By sharing photos you are breaking down “web barriers” and reminding people that you are around and your product is really really good.
Grow your mailing listInternet marketers say that a mailing list of 10,000 subscribers is worth at least $100,000 a year to your business. With that in mind, you need to use social media to start capturing as many loyal and engaged email subscribers as possible. Here are some reasons why:
You can promote new productsImagine selling a widget to a young lady for $50. You get her email address and then the next time you have a widget sale you email her and all the other widget lovers. You instantly boosted your sales for free.
You can promote eventsGot an event or a lunch coming up? Email your list.
You can get helpNeed help from your loyal customers promoting a new product or perhaps a new store location? Just ask.
If you can direct your social media activities so that you capture email subscribers you will be setting your business up for a lot of success in the future.
Hold contests to increase your following Facebook contests are really big nowadays. It basically consists of giving away some really cool prize in order to attract more Facebook followers and get the word out about your business.
You have to be careful though as some contests are against the terms of service and can get your page banned. Research is important.
When holding a contest you should make sure that you have a really nice prize (worth at least hundreds of dollars) and an entry method that is exciting and simple.
When someone clicks on a hashtag on any of these social networks, they’ll automatically be shown all other public posts that include the same hashtag. This is incredibly valuable for a small business because it can expose your content to a wider audience, and help your business get found. If someone does a search on a social network, or Google, for a hashtag you used, your post — and potentially even your profile — can be found by someone you never would have reached without hashtags.
Instead of having a Twitter profile full of self-promotional news or links to your own website, share other interesting, educational, or even funny industry news from websites other than your own. You’ll build a following more quickly, and you’ll likely be retweeted more often . And it’s not unprofessional to ask your followers how their day is going.
Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. It only takes 10 minutes a day to contribute valuable content on Twitter. Check your RSS reader daily and share interesting articles you see there. Also, find other relevant bloggers in your industry on Twitter and retweet their articles . Give to get; these bloggers may reciprocate and share your content as well.
Ever see a Twitter profile of someone with 10 followers who’s following 10,000 people and think “oh, they must be interesting!” Me neither. If you follow a ton of just anyone, not only will your Twitter stream be filled with irrelevant content you don’t care about, but you’ll look spammy to people who see your skewed follow numbers. Be picky about who you follow, especially in the beginning. You can use Twitter Search or Twitter directories such as Twellow or WeFollow to find people interested in your industry and what you're talking about.
Ever see a Twitter profile of someone with 10 followers who’s following 10,000 people and think “oh, they must be interesting!” Me neither. If you follow a ton of just anyone, not only will your Twitter stream be filled with irrelevant content you don’t care about, but you’ll look spammy to people who see your skewed follow numbers. Be picky about who you follow, especially in the beginning. You can use Twitter Search or Twitter directories such as Twellow or WeFollow to find people interested in your industry and what you're talking about.
People on Twitter want to follow people who might actually interact with them. So if you’re only putting content out there, even if it’s engaging content , you might turn away people who want to know you’ll reply. Twitter isn’t only about sharing one-sided content. It’s about sharing other Twitter people’s content and engaging in conversations about that content. Make sure to retweet and reply to at least a few people each day so that you’re making Twitter a two-way conversation.
If you tweet only once per week, it will be hard to get noticed in the Twitter streams of people who follow thousands of even hundreds of users. But if you follow some of the advice above, by taking a few minutes each day to retweet interesting tweets and share relevant content , you shouldn’t have a problem here.
Use a professional photo. The ideal size for a LinkedIn profile pictures is between 200 x 200 px and 500 x 500 px. Often times your photo will display differently across LinkedIn (see image to the right). It should be clear and professional. If you’re trying to come across as a friendly business owner, that’s something to keep in mind as well.
Complete your professional profile. LinkedIn is a place where you can put all of your work experience. Include any and all experience that you think will help showcase your personality and your brand. Keep in mind you don’t have the “1 page” rule on LinkedIn like you do with a resume. If there are certain skill sets you want to elaborate on LinkedIn is a place to do that.
Your summary. In order to add a bit more of a personal touch to your LInkedIn profile I suggest completing a summary of yourself. This is a great place to talk candidly about why you started your business and what it means to you. Furthermore, if you are looking to gain specific connections on LinkedIn for a certain purpose, here’s a good place to point that out. Try to keep it short and entertaining.
Use keywords. Not only should you use keywords in your profile, but you should also include some keywords in your summary. Often people will be looking for someone with a very specific type of experience.
Your tagline. This is a great place to emphasize your brand. I highly recommend avoiding the generic. Try to stand out. Instead of just putting “business owner,” get fun with it. Or at the very least describe what kind of business owner you are. I.e. “SF Sustainable Furniture Company Owner.” (Side note: have fun but try not to come off as arrogant.)
Connections. Many people are hesitant to connect with just anyone on LinkedIn. However, I recommend connecting with as many people as possible. Don’t go out and start trying to connect with everyone in your group, but why not accept an invitation to connect? You shouldn’t be posting anything too personal on your LinkedIn account anyway. Why not get your name and your brand in front of as many people as possible?
Recommendations. Testimonials go a long way for your business right? Word of mouth is everything. Well the same can be true for yourself. Ask those you’ve worked with, or even those who have worked for you, for recommendations.
Groups. Join groups relevant to your industry. After you’ve joined these groups try to share any unique and original content from your company blog whilst prompting engagement. Furthermore, comment on popular discussions. If you have selected to get weekly digests about updates from these groups you can quickly determine which discussions are generating the most buzz. Go for those.
LinkedIn is not just for people looking for a job. It’s a great way to put yourself out there as a leader in the industry you’re in.
1. Make sure you have website and a blogYour website and blog is your most important online asset. Period.
All your social media activities should in some way be about growing your blog and website and email database and you can only do that with amazing content.
If you don’t have a blog I have written a pretty comprehensive guide to setting one up. Just follow the steps and see how you go.
As with most things online, if you find it too hard you can just hire someone to do it for you. I’m more than happy to get you on the right track in that respect.
2. Set up a Facebook PageEvery business should have a Facebook Page as far as I am concerned. And as they are quite simple to set up and run you can practice on Facebook before expanding out to other social media sites.
Here are the steps you can follow:
Research the best Facebook PagesI think the best thing you can do in the beginning is research some of the best Facebook Pages out there. These are individuals and companies who are getting it right. Some of them include Pat Flynn, Problogger, Neil Patel, Porsche, Battlefield, etc.
Have a look at those guys and take note of not just how they look, but how they interact with their customers.
Set up a PageYou need to get a Facebook Page, not a profile. If you have a profile you need to change as Facebook regularly takes these down.
Add your informationMake sure you add a really detailed set of information like your business address, services, opening hours and what it is that you do. Make it as comprehensive as possible.
Add some photosClick the “Photo” link up the top and then “Create an album” and go ahead and add some photos of your shopfront. Then create another album for your various product lines. People can now share these with their friends. Make sure you give them all meaningful captions.
Add a profile photoYou’ll need a profile photo. This is the little photo on the left hand side. It needs to include your logo as well as a high definition image that really conveys what it is that you do. It should be at least 180 pixels wide.
Invite your friendsIf you are already active on Facebook as a personal user it is a good idea to invite all your friends and get them to spread the word. This can give you a really important initial boost.
Start interactingNow you can begin interacting with current and potential customers. You can share photos, ideas, tips – anything that will compliment your brand and make people loyal to yourself. Not sure what to do? Check out down below.
Once you have mucked around with Facebook for a while you will start to develop enough confidence to move in to other areas.
3. Decide where else you need to beThe next step is to decide after a couple of months what other social media sites work for a small business like yours. Sign up for a few test accounts on Twitter, Google+ and Youtube and see what the “vibe” is like for your niche. If something looks promising then give it a go.