This document provides guidance on managing social media for business. It discusses the evolution of communication technologies from letters to modern platforms like Facebook, Twitter, and LinkedIn. It recommends choosing platforms where your business's content will be effective and creating a social media strategy. The document also promotes Hootsuite, a social media management tool that allows scheduling posts, analytics, and engagement across multiple networks from one dashboard. It provides best practices for images on different platforms and encourages attendees to take Hootsuite training and certification courses.
My Social Journey is all about how I came to be offering training and consultancy in Social Media and how it emerged from internal social business systems and technology.
Global Social Channels: A Panel Moderated by Deven Nonbgri - Energy Digital S...Energy Digital Summit
This presentation was a collaboration on a social media panel at the Energy Digital Summit, 2014. Our panelists were:
Jaymie Massey, Communications Professional
Jen Pearsall, Social Media Manager, Reliant Energy
Joel Tarver, Digital Communications Manager, Baker Hughes
Nelson Rodriguez, VP Global Marketing, Aquent
My Social Journey is all about how I came to be offering training and consultancy in Social Media and how it emerged from internal social business systems and technology.
Global Social Channels: A Panel Moderated by Deven Nonbgri - Energy Digital S...Energy Digital Summit
This presentation was a collaboration on a social media panel at the Energy Digital Summit, 2014. Our panelists were:
Jaymie Massey, Communications Professional
Jen Pearsall, Social Media Manager, Reliant Energy
Joel Tarver, Digital Communications Manager, Baker Hughes
Nelson Rodriguez, VP Global Marketing, Aquent
Blooming Social Media Foundation Academy - understanding social mediaJim Rowe
The Foundation Social Media Academy was developed for those with very little experience of using social media for marketing in a business environment. It is intended to provide a basic understanding of the technologies, techniques and tactics required to see tangible results and also help develop the skills needed to deliver effective day-to-day Social Media Management.
Presentation that looks at social media including it's key tools, overlaps with online PR, SEO, the offline world and how it varies across different sectors. Also looks at it relates to B2B activity and the corporate world.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Social Networking: The Strategic View Presentation given by @rdennys from @digitaldivinity at the Pervasive Media Studios on 30 nov 2010 kindly arranged by @tombh. Digital Divinity is a digital sales and marketing consulting business based in Bristol UK
Social Media Delivered CEO Eve Mayer Orsburn spoke with authority during this Webniar focusing on Social Media and the Contact Centre on May 13th. Other featured panelists included were from McDaniel Executive Recruiting and Comcast,
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Blooming Social Media Foundation Academy - understanding social mediaJim Rowe
The Foundation Social Media Academy was developed for those with very little experience of using social media for marketing in a business environment. It is intended to provide a basic understanding of the technologies, techniques and tactics required to see tangible results and also help develop the skills needed to deliver effective day-to-day Social Media Management.
Presentation that looks at social media including it's key tools, overlaps with online PR, SEO, the offline world and how it varies across different sectors. Also looks at it relates to B2B activity and the corporate world.
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
Social Networking: The Strategic View Presentation given by @rdennys from @digitaldivinity at the Pervasive Media Studios on 30 nov 2010 kindly arranged by @tombh. Digital Divinity is a digital sales and marketing consulting business based in Bristol UK
Social Media Delivered CEO Eve Mayer Orsburn spoke with authority during this Webniar focusing on Social Media and the Contact Centre on May 13th. Other featured panelists included were from McDaniel Executive Recruiting and Comcast,
These are the slides from a presentation on Social Media by Betsy Kent of Be Visible Associates & Elizabeth Beskin of Fifth Avenue Digital (www.fifthavenuedigital.com). The Oak Room, Plaza Hotel
Social Media for Business, October 2013: Twitter, Facebook, Pinterest, YouTube Resourceful Nonprofit
Everything you need to know to jump-start a social media strategy! Detailed information on how to use social media for business as of late 2013. Includes social media demographics, infographics, tutorials, a list of resources, social media trends, social media case studies, and social media examples for business. Dive deeper into the big ones: Facebook for business, Twitter for business, Pinterest for business, YouTube and video for business.
Learn 10 questions you should ask before starting a social media plan. See video clips that exemplify what social media means. Learn about the humanity of social media marketing for business, and how to be more engaging on social media. All social media statistics are updated for 2013, including social media usage statistics as of October, 2013.
Also mentioned are LinkedIn (great for B2B social media), Google Plus aka G+, Instagram for business, and why social media is important for SEO (Search Engine Optimization.)
Presented by Amy Neumann, Director SEO/SEM/SMO of the Northeast Ohio Media Group on October 25, 2013, for the COSE Small Business Convention in Cleveland, Ohio.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Firecat Studio Social media for Business - NAPMWSusan Price
Presented by Susan Price, CEO and Chief web strategist of Firecat Studio, in San Antonio, Texas, to the National Association of Professional Mortgage Women (NAPMW) Central Region Education Conference, 2009.
Social media presented to Dallas Investors Forum. Stock trading tips, company research, monitoring of trends using social media. Stock traders tools, tips, tricks, and tactics for investment strategies using social media.
Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
1. How to manage your Social Media 4
business in #2DaysSocialAge
Jeanne Hatton – Social Media Academy
twitter: @jeannehatton @2DaysSocialAge
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional / Hootsuite Solution Partner
2. Me
• Owner Uniti Solutions Ltd (18 years)
• Live in Willaston
• Training and Consultancy
• Social Media / Social Business / Hootsuite
• Microsoft SharePoint
• Microsoft Office 365
• Microsoft Yammer
• IBM Collaboration Solutions
3. How far have we come……
Let’s face it – communication was hard in those days…………….
“The tools we use to
communicate shape the very
foundations of culture, society
and business: how we
innovate, how we solve
problems, how we organize
and how we act. Continued
innovation is key to continued
progress.” Ray Ozzie - @rozzie
ceo@talko.com
From this……
To this!
Lots of noise
4. My travelling days were many
Communication with the outside was hard.
Never worked and WHO was
Listening….
Only for the privileged
minority like the military…
5. Facebook grew and grew – giving birth to
many other social media platforms
It became a way for me to
stay connected to friends and
family even though I was
miles away. Sometime but
not always in exotic locations.
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Images sell your business too...make sure yours are
formatted correctly on Social Media Platforms! First
Impressions Count! James Wallis
6. Images – best practise
1.TWITTER IMAGES SIZES
header photo: 1500 x 500
2.Profile photo: 400 x 400
3.In-stream photo: 440 x 220
FACEBOOK IMAGE SIZES
1.profile image: 180 x 180 px
2.highlighted image: 1200 x 717 px
3. shared link: 1200 x 627 px
LINKEDIN IMAGE SIZES
1. Standard logo: 100 x 60
2. Banner image: 646 x 220
minimum
3. Career cover photo: 974 x 300
4. Square logo: 150 x 50
7. Twitter……Tweets……….Chats…….Video
In 2011 while at an IBM
conference in Florida I
discovered you needed Twitter
to find where the parties
where. That was it – I was
hooked.
Evolution of my use of
Twitter:
• Parties
• Information
• Engaging with existing
and prospective clients
Twitter – new features
• Group chats – invite up to 20 people
• 30 second video
• Coming soon – Periscope
• IBM & Twitter analytics
“Recommended hashtags to get you more reach”
#B2BHour #GBHour #iTsLocal (Twirral Marketing)
8. A Plethora of social media
• Bebo
• Mysite
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Google +
• Tumblr
Which one shall I use?????
You should
choose the right
platform for your
business.
Choose a
platform you feel
comfortable with
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
“What Platform to choose
...Twitter ...Why Because iT
is Alive 24/7” Thomas Parr
@Twirral1
“What Platform to choose ...Choose a
platform That best shows off the quality of
your business.” Thomas Parr @Twirral1
10. How many messages / posts / tweets can you
handle - you need a social media management
tool.
I was spending most of my journeys switching from social network to
social network – some well known and some were private
I began to search for
ways of managing my
increasing social media
addiction.
I tried Tweetdeck
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
11. Hootsuite
• What is Hootsuite
• A social media management platform
• Can schedule posts
• Can discover content
• Can generate analytics
• Can aid social listening and social engagement
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
12.
13. A few of the companies that use Hootsuite….
Adidas, Orange, FC Barcelona, Eurostar International,
Oakley, ANZ Bank and many more ………….
16. See the big picture
– manage your social media profiles from a single dashboard. Post,
tweet, share and comment without leaving Hootsuite
17. Track your success
– easy to read reports deliver realtime results of your reach across the social web
18. Add free apps
– Enhance your personal dashboard with apps
from the app directory such as MailChimp,
Soundcloud, Tumblr, Instagram, YouTube, and
more.
20. Add a twitter feed
Try it yourself at: https://hootsuite.com/hootfeed
21. Social Listening
• Listen to your prospects
• Listen to your customers
• Listen to your competitors
• Listen for any mention of your
brand or company - or
22. Hootsuite University provided you with expert
level social media management skills and
industry recognised certification so you can excel
at your job and stand out from the pack.
Hootsuite University
• Get certified
• Learn at your own pace
• Become an expert
Hootsuite Certified
Professional Course
30th March – 4 x 4 hour
sessions
Book via Eventbrite
24. So is it local ………..
But we have plenty of local work too – care
to join us. Some of our recent clients are
25. Social Media Academy @2DaysSocialAge
• We can get you set up on Hootsuite
• We can help you set up your dashboard and define your social
strategy
• We can help you or your staff become Hootsuite Certified
Professional(s)
• We can provide social media management
Hootsuite Certified
Professional Course
30th March – 4 x 4
hour sessions
Book via Eventbrite
#Sellping – Twitter training
for business by Thomas
Parr (@Twirral1)
1 x 4 hour session 1st
April– book via Eventbrite
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Training & Consultancy
From
@Twirral1 & @JeanneHatton
26. Hootsuite 4 part training
From the Social Media Academy
Jeanne Hatton
twitter: @jeannehatton
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional
Thank you – if you enjoyed this
presentation please tell all your
followers
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Editor's Notes
As I followed more and more people
Talk about which platforms do what.
Hootsuite the defacto standard for management of social media management campaigns