This document summarizes a presentation about earning more online through social media. It discusses getting started with websites and email, then describes three approaches: 1) giving supporters social actions to take, 2) making website actions social, and 3) curating the best content to showcase impact. Specific tactics recommended include adding social sharing buttons, writing tweets supporters can send, and identifying mentions on social media to gather relevant information. The goal is to engage supporters and showcase your work to attract more donations through social approaches.

1. Social Media Conference
21 March 2012
#CCsocmed
www.charitycomms.org.uk

2. Top tips for earning more online
Howard Lake
Fundraising UK Ltd
CharityComms Social Media Conference
www.fundraising.co.uk
21 March 2012
hlake@fundraising.co.uk
/www.flickr.com/photos/rosauraochoa/3256859352 @howardlake

4. since November 1994
since November 1994

5. Today
• getting started - your website & email
• three approaches
– give your supporters social actions
– make your site’s action social
– curate the best content to show impact

6. March 2012

7. March 2012

8. 1. Getting started
Photo: www.flickr.com/photos/hawee/3227480813/

9. The very beginning
• Get the basics of your website and email
communications right
• (Re)build for mobile

10. Check your site works
• Add a link to one of your pages on a
Facebook page. What info is picked up?
rci se
Exe

12. Add social media to email

13. Add Facebook Like button
www.facebook.com/facebook-widgets/

14. blog.justgiving.com/charities/what-value-a-like-on-average-5-apparently/
• on average, six ’likes’ are needed for one
donation

15. 2. Three approaches

16. It’s not all about you

17. 2.1 Offer tools on your site
• Tweet this
• Share (embed) this video
• Facebook cover images
• Email text adverts
• Banner/button ads
• ...

19. www.fundraising.co.uk © 2010 Fundraising UK Ltd

20. Tweet yourself
• Write three tweets that your supporters can
send on your behalf
• Need the code? Use clicktotweet.com.
• Try www.fairtweets.com
rci se
Exe

21. 2.2 Social commerce

22. Link supporter actions to...
20% of sponsors do this
For every person who shares a link via
Facebook Connect, one person comes
back to Justgiving

23. 6 Sep -- 6 Oct 2011 on JustGiving
6 Sep 6 Oct 2011 on JustGiving

25. How social can you be?
• What actions on your site can you make
social?
rci se
Exe

26. 2.3 Curation
• Search for and identify those who mention
you
• Gather, edit, present and give context to
focused information

27. Curation is...
Curation, not creation, is
king
Guy Kawasaki, co-founder of Alltop

28. Wired UK, April 2012

29. • Daily email updates
• Search for
– your Twittername Tweetbeep.com
Tweetbeep.com
– hashtag
Samepoint.com
Samepoint.com
– keyword
Socialoomph.com
Socialoomph.com
– event name

30. Celeb’s tweet = patron
www.forceschildrenstrust.org/about-us/trustees-and-patrons.html

31. www.fundraising.co.uk © 2010 Fundraising UK Ltd

32. On Twitter we found...

33. Twitter got us on BBC 1 One Show

35. Basic curation with Twitter

36. Curating Twitter

37. Ask and learn in person
www.fundraising.co.uk www.nfptweetup.org.uk © 2010 Fundraising UK Ltd

38. Photo: russelldavies (www.flickr.com/photos/russelldavies/375434178)

39. Thank you
Howard Lake
Fundraising UK Ltd
www.fundraising.co.uk
hlake@fundraising.co.uk
01206 579081
www.twitter.com/howardlake
www.twitter.com/ukfundraising