The document discusses low-cost strategies for communications and connecting with media online. It provides tips for identifying relevant journalists through online research of their websites and social media, developing story ideas and content that meets their needs, pitching ideas through email and Twitter, and monitoring media coverage. The goal is to promote organizations and their work with journalists despite limited budgets.

1. Communications
on a Shoestring
Conference
27 June, 2012, London
#shoestringcomms

2. Connecting With The
Media Online

3. What journalists want
“Ask not what the media can do for you. Ask
what you can do for the media.”
• Good stories
• Content relevant to audience
• Human interest
• Access and information
• Expert comment
• Meet deadlines

4. All you need is…
• Ideas
• Email address
• Website: 98% journalists start by doing a search on Google
• Twitter account
• Contact person

5. Researching Journalists
• Read, read, read
• Search internet
• Visit website/blog
• Follow on Twitter
Who am I?
What do I write about?
When are my deadlines?
www.journalisted.co.uk How can you contact me?
www.mediauk.com
www.freelancedirectory.org.uk

6. Looking for leads..
www.askcharity.org.uk
Follow journalists:
#journorequest
www.expertsources.co.uk

7. Content, content, content…

8. Comment & Blogs

9. TWITTER EMAIL
• Share don’t broadcast • Be targeted
• Join the conversation • Strong subject line
• Send direct tweets • Get to the point
• Engage influencers • More than press
releases

10. Online press office
• Easy to find
• Up to date contacts
• How can you help?
• Resources

11. Media monitoring
• Google Alerts
• Hootsuite
• Bit.ly

12. Any Questions?
Thank you