This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.

1. 20 Voices:
Sharing personal
stories through
supporter-generated
content
Presented by Róisín Treacy
10 March 2020

2. 2020 – The year to
take sight loss
seriously.

3. ‘20 voices for 2020’
- What?
Sharing the stories of 20 people whose lives have been impacted
by sight loss.
- Why?
To raise awareness of the personal impact of sight loss in the UK
and the possibilities of science to make a difference.
- How?
Supporter-made videos, linking to longer stories in the form of
podcasts and web posts.

4. Why use supporter-generated content?
Putting supporters at the heart of the
campaign.
Shareable content.
Budget or lack there of.
Authenticity – stories should come from
the heart and be unscripted.

5. Rose’s
Fight for Sight

6. Problems with supporter-generated content
Supporter-generated content can be
tricky.
Why?
Language – Supporters may use language
to describe their condition that others
might not be comfortable with.
Videos don’t always support the story
you’re trying to tell.
Not everyone is a natural story teller.
The risk of offending a supporter if their
video is unsuitable or cannot be used.

7. Solutions
Addressing the problems.
Language – have an open conversation
about language beforehand.
Always interview your case study first.
Authenticity is important, but so is a steer
in the right direction, if necessary.
Pick your case studies carefully.

8. Nick’s
Fight for Sight

9. 20 voices
and the
media

10. 20 Voices and the media

11. Thank you for
listening!
Fight for Sight social media:
Facebook: facebook.com/fightforsightuk
Twitter: @fightforsightuk
Instagram: @fightforsightuk
Email:
Roisin.Treacy@fightforsight.org.uk

12. 10 March 2020
PR Network: Helping people share their
real-life stories with the media

13. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk