Nonprofit Insights: Tapping into the Power of National Days and Weeks of ServiceVolunteerMatch
For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers.
How can nonprofits balance the potential benefits of #GivingTuesday?
In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.
The #1 issue with credit unions today with their social media efforts is time and resources -- based on a 2012 Filene study. In this presentation, numerous tips and lots of tools to make a credit union's social media efforts almost effortless. They tons of time and a boatload of money in labor.
Nonprofit Insights: Tapping into the Power of National Days and Weeks of ServiceVolunteerMatch
For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers.
How can nonprofits balance the potential benefits of #GivingTuesday?
In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.
The #1 issue with credit unions today with their social media efforts is time and resources -- based on a 2012 Filene study. In this presentation, numerous tips and lots of tools to make a credit union's social media efforts almost effortless. They tons of time and a boatload of money in labor.
#HeadsUp. Charity content marketing conference, 28 April 2016CharityComms
Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making Big Bets: How changes in volunteer engagement strategies pay off!VolunteerMatch
What volunteers want to do with their time, how they want to get involved and make a difference is changing. For many organizations this means that leaders of volunteer engagement are scrambling to re-think volunteer work what it means to be a volunteer in their organizations. Creating new opportunities for volunteers can be challenging - how do you create these new opportunities, how do gain buy-in from paid staff and existing volunteers, how do you know it's working?
Join Carla Lehn, Library Programs Consultant for the California State Library and Beth Steinhorn, President of JFFIxler Group has they talk about what they've learned about transforming volunteer engagement programs. Beth will share lessons she's learned from engaging Boomers as volunteers and the importance of creating impact-driven opportunities, and Carla will share how she's transformed what it means to be a library volunteer and how she worked with paid staff to make this happen.
Both Carla and Beth have written chapters in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. This book explores the innovative volunteer engagement approaches that are reshaping nonprofits and their communities, and shows how you can bring these approaches to your own organization.
Leveraging Volunteer Talent for Organizational ChangeVolunteerMatch
Beth Steinhorn of JFFixler Group for VolunteerMatch
Organizations are recognizing that the old ways of doing business don’t work in this changing world. The good news is that today’s volunteers are interested in opportunities to help organizations innovate and pilot new ways of doing business. This webinar will explore how to engage volunteers as leaders of change. Learn where your organization is in its lifecycle and gain an appreciation for the importance of innovation in organizational sustainability. The webinar will also feature strategies for supporting volunteers and holding them accountable for change.
How to Become a Social Good Volunteer Champion for #GivingTuesdayVolunteerMatch
It may come right after Black Friday and Cyber Monday, but #GivingTuesday is all about giving back to the causes we care about most. And volunteering can be a great way to do that.
As someone who cares enough to learn about #GivingTuesday, you can make even more of a difference by becoming a champion for your cause and gathering support. Join speakers from #GivingTuesday, Salesforce Foundation and VolunteerMatch for a special webinar to talk about ways you can organize your networks of family, friends, or even coworkers to make a big difference for your cause on #GivingTuesday.
You are more powerful than you realize – and by becoming a volunteer champion, you can harness that power to help the causes you care about most. Join us to learn how – and tell your friends!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Why teenagers should design your officeCharityComms
Lucy Taylor-Mitchinson - brand and marketing manager, YoungMinds
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding Soft Risk in Volunteer EngagementVolunteerMatch
Volunteer engagement often focuses on hard risks: accidents, past bad behavior, or access to confidential information. While these risks are real we often overlook the soft risks that also jeopardize the success and sustainability of volunteer engagement. This session will look at the soft risks associated with engaging volunteers including: “word of mouth” reputation, interactions on social media, lack of training being responsible for inaccurate information being given out, and how failing to screen for characteristics or “fit” can open volunteers, the volunteer engagement program, and the organization up to risk. Attendees will learn to identify these soft risks in their own program through examples, modeled interactions, & learnings from the HR and for-profit sectors, and develop a plan to mitigate the effects on their organization. Attendees will leave with a Soft Risk worksheet as well as action plan for addressing soft risk in recruiting, screening and training volunteers.
Are you the leader of volunteer engagement that your organization needs you to be? Join your peers to meet, explore the qualities and skills of a good leader, and share experiences around leading the strategy and implementation of engaging volunteers to become that leader.
Using qualitative research to create powerful campaign messages. Audience fir...CharityComms
Ali Jeremy, director of communications, NSPCC; Stephen Nutt, senior campaigns officer, NSPCC
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
This week we attended the CharityComms Communications on a Shoestring conference, giving some practical advice on how charities can best tackle their communications challenges on a tight budget.
Our workshop centred on the branding process – guiding people from the development of a strong brand proposition to the creation of a ‘big idea’ that brings it all to life. And we also explored brand personality, taking a look at some key brand role models to uncover the importance of a distinct identity that engages with the world in an interesting way.
The CharityComms event resonated really well with our core values at Neo – to help some of the world’s smallest, but best voices become some of its most powerful ones. As Nick, our Managing Director explains, “Neo is all about amplifying the voices of those organisations who are doing something good and interesting in the world. That’s why we believe workshops like these are so important – helping charities who might not have the budget to clearly articulate their offer, and breathe some life into their brand.”
We really enjoyed the running the workshop, and would like to thank all those who joined us.
In a world of overwhelming amounts of data flying at us daily, it's key for non-profit marketers to understand how to sort through the mountain of information out there and take actions on email, social and web for our organizations.
Our hero's journey:
- Start what with really matters, goals or actions we are asking supporters to take on behalf of our non-profits.
- Communicate how our marketing and communications work is adding value to those organizational goals and ultimately mission.
- Focus on some key data points to build...
- A super dashboard that will provide a snap shot of how we are making progress.
Ultimately, We should strive to measure these efforts as consistently as possible to make better choices with our marketing and communications efforts.
You can find the dashboard tools mentioned in this presentation for downloading on my site teresaruizdecker.com.
#HeadsUp. Charity content marketing conference, 28 April 2016CharityComms
Julia Lewis, director of communications and Matt Crowder, senior communications officer, The Future Leaders Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making Big Bets: How changes in volunteer engagement strategies pay off!VolunteerMatch
What volunteers want to do with their time, how they want to get involved and make a difference is changing. For many organizations this means that leaders of volunteer engagement are scrambling to re-think volunteer work what it means to be a volunteer in their organizations. Creating new opportunities for volunteers can be challenging - how do you create these new opportunities, how do gain buy-in from paid staff and existing volunteers, how do you know it's working?
Join Carla Lehn, Library Programs Consultant for the California State Library and Beth Steinhorn, President of JFFIxler Group has they talk about what they've learned about transforming volunteer engagement programs. Beth will share lessons she's learned from engaging Boomers as volunteers and the importance of creating impact-driven opportunities, and Carla will share how she's transformed what it means to be a library volunteer and how she worked with paid staff to make this happen.
Both Carla and Beth have written chapters in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World. This book explores the innovative volunteer engagement approaches that are reshaping nonprofits and their communities, and shows how you can bring these approaches to your own organization.
Leveraging Volunteer Talent for Organizational ChangeVolunteerMatch
Beth Steinhorn of JFFixler Group for VolunteerMatch
Organizations are recognizing that the old ways of doing business don’t work in this changing world. The good news is that today’s volunteers are interested in opportunities to help organizations innovate and pilot new ways of doing business. This webinar will explore how to engage volunteers as leaders of change. Learn where your organization is in its lifecycle and gain an appreciation for the importance of innovation in organizational sustainability. The webinar will also feature strategies for supporting volunteers and holding them accountable for change.
How to Become a Social Good Volunteer Champion for #GivingTuesdayVolunteerMatch
It may come right after Black Friday and Cyber Monday, but #GivingTuesday is all about giving back to the causes we care about most. And volunteering can be a great way to do that.
As someone who cares enough to learn about #GivingTuesday, you can make even more of a difference by becoming a champion for your cause and gathering support. Join speakers from #GivingTuesday, Salesforce Foundation and VolunteerMatch for a special webinar to talk about ways you can organize your networks of family, friends, or even coworkers to make a big difference for your cause on #GivingTuesday.
You are more powerful than you realize – and by becoming a volunteer champion, you can harness that power to help the causes you care about most. Join us to learn how – and tell your friends!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Why teenagers should design your officeCharityComms
Lucy Taylor-Mitchinson - brand and marketing manager, YoungMinds
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding Soft Risk in Volunteer EngagementVolunteerMatch
Volunteer engagement often focuses on hard risks: accidents, past bad behavior, or access to confidential information. While these risks are real we often overlook the soft risks that also jeopardize the success and sustainability of volunteer engagement. This session will look at the soft risks associated with engaging volunteers including: “word of mouth” reputation, interactions on social media, lack of training being responsible for inaccurate information being given out, and how failing to screen for characteristics or “fit” can open volunteers, the volunteer engagement program, and the organization up to risk. Attendees will learn to identify these soft risks in their own program through examples, modeled interactions, & learnings from the HR and for-profit sectors, and develop a plan to mitigate the effects on their organization. Attendees will leave with a Soft Risk worksheet as well as action plan for addressing soft risk in recruiting, screening and training volunteers.
Are you the leader of volunteer engagement that your organization needs you to be? Join your peers to meet, explore the qualities and skills of a good leader, and share experiences around leading the strategy and implementation of engaging volunteers to become that leader.
Using qualitative research to create powerful campaign messages. Audience fir...CharityComms
Ali Jeremy, director of communications, NSPCC; Stephen Nutt, senior campaigns officer, NSPCC
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
This week we attended the CharityComms Communications on a Shoestring conference, giving some practical advice on how charities can best tackle their communications challenges on a tight budget.
Our workshop centred on the branding process – guiding people from the development of a strong brand proposition to the creation of a ‘big idea’ that brings it all to life. And we also explored brand personality, taking a look at some key brand role models to uncover the importance of a distinct identity that engages with the world in an interesting way.
The CharityComms event resonated really well with our core values at Neo – to help some of the world’s smallest, but best voices become some of its most powerful ones. As Nick, our Managing Director explains, “Neo is all about amplifying the voices of those organisations who are doing something good and interesting in the world. That’s why we believe workshops like these are so important – helping charities who might not have the budget to clearly articulate their offer, and breathe some life into their brand.”
We really enjoyed the running the workshop, and would like to thank all those who joined us.
In a world of overwhelming amounts of data flying at us daily, it's key for non-profit marketers to understand how to sort through the mountain of information out there and take actions on email, social and web for our organizations.
Our hero's journey:
- Start what with really matters, goals or actions we are asking supporters to take on behalf of our non-profits.
- Communicate how our marketing and communications work is adding value to those organizational goals and ultimately mission.
- Focus on some key data points to build...
- A super dashboard that will provide a snap shot of how we are making progress.
Ultimately, We should strive to measure these efforts as consistently as possible to make better choices with our marketing and communications efforts.
You can find the dashboard tools mentioned in this presentation for downloading on my site teresaruizdecker.com.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
The World Wide Web has changed the way companies advertise and market their businesses. Its time for the PR companies to adopt the practices of Social Media as this New Age Media just cannot be ignored. This is my presentation made at National Seminar on New Media, Corporate Communications and Ethical Issues organised by Department of Communication and Journalism, Gujarat University in association with Public Relations Society of India.
Modern Marketing 101 - Business Solution Partners (www.bspny.com)Hussain Zaidi
Provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers Today's user expectations, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
At the CU Conferences 2013 Social Media Conference, this presentation takes Twitter to a higher level for enhanced effectiveness for your credit union.
This session covers how the web has come to dominate the news gathering and delivery process. It also shows how interactive it can be using social media networks like Twitter
This session covers Writing for Print Journalism. Yes, print still exists and is thriving despite numerous ill-managed newspapers folding. Good stuff in this session that can be adapted to any marketing plan.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
14. Maybe not.
• 1 billion (enough said)
• 500 million (175 million tweets per day)
• 200 million (160 million monthly visitors)
• 800 million (4 billion viewed per day)
15. What it is.
• Two-way conversation
• Educator
• Entertainer
• Community builder
• Complement to traditional marketing
16. What it’s not.
• Not a sales tool
• Not a one-time campaign
• Not an advertisement
• Not a total marketing replacement
19. Why?
• Another opportunity to attract and engage
• Adds value
• Builds trust
• Control the message
• Conversation goes on with or without you
20. How do we use it?
• Share information
• Tell a story
• Educate
• Human touch (member service?)
• Contests
• Have a plan
• Amazingly, only 30% of CUs using social media have a plan -Filene
21. Share.
• Provide helpful information
• From members
• From staff
• From mainstream or industry news
• Be a financial resource
• Don’t ask for anything in return
22. Tell a story.
• Member success stories
• Trends
• Staff (get to know or SME)
• Philanthropy
• Awards
32. How do we measure?
• Understand how SM fits at your credit union
• Know what you can measure (goals)
• Decide on ROI vs. Correlation
• Share data
• Embrace anecdotes
• Select metrics
- Convince & Convert
33. How do we know?
• Google Alerts (set it up yesterday!)
• Technorati, Google Blog Search
• Twitter search, Twitterfall.com
• Website Grader, Blog Grader
• Twendz, TweetFeel
• Compete.com
- Spin Sucks
34. What about SM policy?
• Core values
• SM purpose
• Ethics
• Confidentiality
• Accountability
• Language & behavior
36. What’s the ROI?
• “Sales minus expenses, divided by expenses,
expressed as a percentage.”
• Depends on goals...
• More members
• Increased loans
• Enhanced awareness
37. What are other uses?
• Market research
• Product development
• Internal communications
• Member support!
38. How is it being used?
- Nielsen and McKinsey 2012
39. What are CUs doing?
• 77% enhancing SM plans for 2013
• 94% investing resources in Facebook
• 58% investing resources in Twitter
• 24% investing resources in Google+
• BUT 83% insufficient staff resources for SM
- CUNA Mutual 2013 survey
40. How are CUs using it?
• 97% for CU news, alerts, edu, and info
• 97% to build CU awareness
• 93% to promote CU events
• 73% for member communication, feedback,
responding to comments (member service)
- CUNA Mutual 2013 survey
48. Tips?
• Be consistent
• Easy to share
• Easy audience participation
• Be authentic
• Integrate
• Be consistent
49. Wrap up.
• Educate: become a thought leader
• Become a valued resource
• Builds a community and trust
• Complements traditional marketing
• Have a plan!
52. Resources.
• Filene
• Digital Mailer
• Convince & Convert
• Social Media Examiner
• Spin Sucks
• Cision
• Marketing Profs
• SmartBrief (social media)
• Forbes
Editor's Notes
• don ’ t be too salesy, turn off to your followers • it ’ s a relationship that has to be fostered • it ’ s a two-way conversation, not a one-way ad • don ’ t drop what ’ s working for SM, integrate them (they need each other)
• share -- provide helpful info from members, staff and news • story -- member success stories, trends, staff SMEs, chairty, awards • educate -- don ’ t be salesy, financial advice, how to, be a resource • human -- people relate to people - not a logo, tweetups, videos, Brett Wooden • contests -- engage, educate, reward, return • plan -- research, objectives, goals, results, measure
The things about stories -- they create a reason for people to care about you. When people care about you, they want to do business with you. And the more people who do business with you, the more stories you have to tell.
Preface: Only 1% of the CUs surveyed are planning not doing anything with SM in 2013. 2 or 3 years ago that number was a lot higher.
educate: become a thought leader * Don ’ t forget: tell stories -- they create a reason for people to care about you.