This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
110714 Cybermummy feedback from community reportersMark Walker
Claire Jones-Hughes is a founding member of Brighton & Hove Community Reporters and has been blogging about her experience as a mum for several years, under the name of contented mummy.
She gave a great report to the July Community Reporters meetup about how parent bloggers are attracting the attention of big brands and the PR agencies that promote them.
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
110714 Cybermummy feedback from community reportersMark Walker
Claire Jones-Hughes is a founding member of Brighton & Hove Community Reporters and has been blogging about her experience as a mum for several years, under the name of contented mummy.
She gave a great report to the July Community Reporters meetup about how parent bloggers are attracting the attention of big brands and the PR agencies that promote them.
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
SID W Online Community--Leveraging Social Networking and Virtual Communities ...Forum One
Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for campaigning, promoting programmatic work, disseminating knowlege, sharing data, collaborating, communicating, facilitating discussion, debating, etc). Specifically examines Twitter, blogging, facebook campaign, and ning strategies in global health. Ties social networking and virtual community initiatives to MDGs. http://www.ForumOne.com / contact Suzanne Rainey srainey@ForumOne.com .
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
Social Media as Critical Advocacy Tool - Health Care FocusMaya Linson
Presented to group of government relations professionals in hospital settings, encouraging greater use of social media to enhance success at local and federal levels.
101028 SCIP Introduction to social media for non profitsMark Walker
What is social media? Why is it relevant to not for profit organisations? What should I be doing? How do I find the time? How do measure what works? Is it worth it?
Form a lunchtime seminar delivered by Mark Walker in Community Base, Brighton on Thursday 28 October 2010
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
Kerry Rego, social media consultant, provides information to training teachers and educators on how to incorporate social media and digital skills into the classroom.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
SID W Online Community--Leveraging Social Networking and Virtual Communities ...Forum One
Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for campaigning, promoting programmatic work, disseminating knowlege, sharing data, collaborating, communicating, facilitating discussion, debating, etc). Specifically examines Twitter, blogging, facebook campaign, and ning strategies in global health. Ties social networking and virtual community initiatives to MDGs. http://www.ForumOne.com / contact Suzanne Rainey srainey@ForumOne.com .
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
Social Media as Critical Advocacy Tool - Health Care FocusMaya Linson
Presented to group of government relations professionals in hospital settings, encouraging greater use of social media to enhance success at local and federal levels.
101028 SCIP Introduction to social media for non profitsMark Walker
What is social media? Why is it relevant to not for profit organisations? What should I be doing? How do I find the time? How do measure what works? Is it worth it?
Form a lunchtime seminar delivered by Mark Walker in Community Base, Brighton on Thursday 28 October 2010
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Sociabull are offering social media training, and this slideshow will tell you what you can expect. For further information about the training, call us on 01628 526208 or e-mail dane@sociabull.co.uk
Social Media Marketing Tools and Strategies for Master Gardener coordinatorsKim Kruse
Social media provides a unique platform for Extension professionals to share information about programs, including the Florida Master Gardener Program.
Presented at the 2010 continuing education meeting for Master Gardener coordinators.
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
100824 West Sussex PCT Introduction to social mediaMark Walker
I delivered a short workshop to a team from West Sussex PCT. This included people with a range of roles, including IT, Digital Engagement, Mental Health and Governance, and followed up a similar session with the Communications Team a month beforehand. It seemed to be well-received - the evaluation questionnaire that will follow will show me how well I read the room!
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
Data-sharing and Intelligent Commissioning and 3rd sector from Charity IT Con...Mark Walker
I made a presentation to the Charity IT Conference about how charities can ask local councils to use their data as part of the commissioning process
It includes reference to www.databridge.org.uk, a project developed in Brighton as part of a highly successful City Camp project
How local authorities can work with the third sector: SOCITM 25Mark Walker
I was grateful for an opportunity to speak to ICT professionals from the public sector at the 25th SOCITM conference in Birmingham on 30 November. SOCITM is the Society of IT Managers and represents a network of over 300 local authorities and more than 30 charities and not for profit organisations.
I am a member of the SOCITM Third Sector Groups and shared the stage with Martyn Croft, CIO of The Salvation Army. Between us we represent either end of the third sector spectrum. I have spent the past 15 years working with very small local charities, social enterprises, community groups and other not for profit organisations in Brighton, many of which have no staff and hence have very low level of investment in IT. Martyn is Chief Information Officer for an organisation with a turnover of £210m, putting it in the top ten charities in the UK.
We took the chance to show the many positive opportunities for collaboration and partnership working between public sector and the third sector, focusing on three specific options:
1. Volunteering
2. Intelligent Commissioning
3. Partnerships
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
110406 apps for good for citycamp brightonMark Walker
A presentation which forms a pitch for £10k prize at CityCamp Brighton on 6 March 2011 explaining how we can bring Apps for Good to Brighton. Lots of stuff about this at www.appsforgood.org
110219 Communicating your Impact Using the InternetMark Walker
How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
Third Sector, Commissioning and the Big Society in Brighton & HoveMark Walker
Two presentations back-to-back form a Community Workers Conference in brighton last week.
The first was used by Sally Polanski, Chief Officer of the Community and Voluntary Sector Forum to guide us through the current approach to commissioning in the city, with a particular emphasis on how the third sector could add value to the process.
The other is an overview of BigSociety and is based on an Urban Forum session which ran in the city recently. It was delivered by John Routledge, Head of Communities Team in the CIty Council.
Both offer an excellent primer on current issues, explain the jargon and start to explore potential opportunities.
101011 SOCITM: Commissioning the third sector Mark Walker
A workshop at the SOCITM conference in Brighton in October 2010 by Regional ICT Champions Mark Walker and Miles Maier about the ICT issues that arise when commissioning third sector organisations.
What concerns do SOCITM members have about working with the third sector? And what barriers does the third sector face in working with the public sector? What data security and operational issues would you expect to deal with?
How should ICT feature when deciding whether a commissioned organisation is fit-for-purpose? Are they different to those for commercial contractors? What approaches do you think will work and why?
And finally, is it worth it? What benefits may there be in commissioning third sector organisations?
How can you use the internet to tell your stories and explain the impact your organisation is having? This is from a one-hour a workshop I am delivering at the 2010 AGM of Community First East Hampshire. It includes an overview of why the internet is relevant to all communications as well as more detailed look at how to use video and online activity to support fundraising and promotional campaigns.
100713 GOSE Big Society presentation to Consortia Coordinators July 2010Mark Walker
What is this Big Society stuff all about? Is it a smokescreen for Government cuts or a game-changing attempt to change the way our communities are run?
Vicky Westhorp of GOSE provided an excellent summary of what it's all about at a Capacitybuilders meeting of the Coordinators of ChangeUp Consortia in the south east. In other words people who work in the voluntary and community sector at a local level.
This presentation covers a lot of the background as well as the latest news and announcements.
Please use the comments space below the presentation to ask questions or add your thoughts about what is being proposed. I've offered to help moderate a discussion via this page, and/or via the email forum for the Coordinators [contact me for details]
Mark Walker
ICT Champion for the third sector in south east England
100622 UK Disabled Peoples Council Website Event: Website Costs and FundingMark Walker
A presentation that accompanied a workshop I ran at event run by the UK Disabled People's Council.
It was all about websites for Disabled People's Organisations, which are independent networks of people with disabilities form across the UK.
I talked about how much websites cost and how to draft a brief to work with a web designer - whether that is a volunteer or someone you're paying.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. Regional ICT Champions
Listening
Understanding your audience
Strategic planning
Managing campaigns
Collaboration and teamwork
Growing your voice
Measurement
3. Regional ICT Champions
Three strands for 2010/11
• Signposting to information about third sector use of ICT
– Top websites
– Databases, websites, funding, fundraising
• Support services for the third sector
– Suppliers, volunteers, social enterprises, CVS
• Social Media
– Benefits, techniques
4. About this session
• A changing world
• TLC: Think Like your Customers
• Tuning In
• Integrated Campaigns
• Next steps
6. A new fundraising challenge
What we’re used to
One application @ £1,000s
What we need to learn
100s of donations @ £10
7.
8. What is social media?
• Podcasting • LinkedIn
• Blogs • Google Docs
• Video-sharing • Twitter
• Microblogging • Ning
• Delicious • Yammer
• Social Bookmarking • Slideshare
• Document-sharing • SurveyMonkey
• Video Conferencing • Wikis
• Doodle • Email forums
• Wordpress • Bulletin boards
• Wordle • Foursquare
• Joomla • Groupon
9. Who uses social media?
There are 28.5 Million people on Facebook in UK in Jan 2011
From www.checkfacebook.com
10. Who is using social media?
• Young People • Your Colleagues
• Older People • Your Volunteers
• Wealthy People • Your Friends
• Poor People • Your Family
• People With Disabilities • Your Funders
• Geographic Communities • Your Partners
• Communities of Interest • Your Customers
• Government • Your Competitors
• Business • Your Suppliers
• Individuals
11. Third Sector use of the internet
• 66% - fundraising and other research
• 61% - purchasing goods and services
• 51% - online membership or subscriptions
• 45% - remote access
• 40% - e-learning
• 37% - social networking
• 21% - blogging
• 20% - VoIP / Skype – internet telephone calls
• nfpSynergy, Virtual Promise 2008
• groups with <£1m turnover
12. Who doesn’t use the internet?
• 10 million adults have never used the internet of which
4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed
and 19% are families with children.
• 70% of people living in social housing aren’t online –
which is 28% of everyone not online
[Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet
[ONS 08]
14. What can the social media do?
•
•
Fundraising
Communications
Generating
• Information Income
• Listening
• Collaboration Better
• Productivity
• Interaction
Services
• Branding
• Development
• Trust
19. The Problem The Solution
• Too Many Choices • Patience
• Too Little Time • Focus
• Too Little Direction • Routine
• Evidence • Measurement
Getting a Grip
23. Listen
Share
Publish
• Research • Retweet • Blogging
• Learn • Connect • Presentations
• Follow • Comment • Video
• Networking • Debate • Podcasts
• 20-30 • 20-30 • 2-3
mins/day mins/day hours/week
• YouTube • Bit.ly • Wordpress
• Tweetdeck • Slideshare
• Slideshare • YouTube
How long does it take?
24. Be useful
http://www.flickr.com/photos/richevenhouse/2012636456
25. • Use a spreadsheet
• Measure what you can
• Do it often
• Look for patterns
• Share and learn together
Measure and improve
http://www.flickr.com/photos/stevenraymondparker/127399509
27. Plan your campaigns
• Identify events in next few months
• Focus on your audience’s needs
• Use social media as part of a mix
• Link your overall goals to short term targets
• Agree a social media policy
28. Think internet first
• Low cost, high impact
• Share your stories
• Hear other voices
• Always on
• Flexible, dynamic
29. How to use social media
• Twitter: announce what you’re doing/ask questions
• Blog: engage the audience, explain yourself
• Facebook: invite friends, build community
• Youtube: show who you are, explain yourself
• LinkedIn: ask questions, share knowledge
• Surveymonkey: ask what they want
30. What you need for telling stories?
• Computer/internet
• Storytelling skills
• Technical help
• Video camera + mic
• A website or blog
• Facebook Fan Page
• YouTube account
• Twitter account
• JustGiving account
• Time + help
• An audience
• Luck + perseverance…
31. Exercise 1: Planning your campaigns
• What role can social
media play?
• Who will you target
using social media?
• Which social media
will you use?
• Why is social media
relevant?
• How will you measure
what works?
32. Exercise 2: Plan your own campaign
Objectives
Audience
Research
Messages
Budget
Schedule
Delivery
Measurement
33. Where next?
• Think internet first
• Start planning mini-campaigns
• Use it to Think Like your Customers
• Work together on a social media policy
• Download the Social Media Guide:
– www.ictchampions.org.uk/downloads
34. Regional ICT Champions
Listening
Understanding your audience
Strategic planning
Managing campaigns
Collaboration and teamwork
Growing your voice
Measurement
35. Good luck!
This workshop is based on the work of:
• Mark Walker
• @scipmark 01273 234049
• www.seictchampion.org.uk
• Regional ICT Champions: www.ictchampions.org.uk
• www.slideshare.net/scipmark
Editor's Notes
How to Choose a Database Mark Walker, SCIP, 01273 234049
Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don ’ t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don ’ t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “ traditional ” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don ’ t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn ’ t take place the network will very quickly loose its inertia. Consider writing this “ gardening ” role into someone ’ s job description or recognising it as a key organisational task. Don ’ t be concerned if you feel the need to “ pull the plug ” on a communication idea if its not working. As most social media is free or very low cost this shouldn ’ t have a huge impact financially.