Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. What has our
brand got to
do with our
gossip culture?
Changing hearts and
minds conference
5 March 2020
Kelly Smith | Neo
Karin Tenelius | Tuff
Leadership Training

2. Hello

3. Stories
are culture

6. "As charities, our ultimate
focus is what difference
our behaviours make to
beneficiaries.”
Marie Staunton, Action Aid

7. “Identity is the most
powerful organising
dynamic in life.”
Margaret Wheatley, leadership author

8. vote at
slido.com
#383

9. Our values are
marketing bunkum
and an HR tickbox
Our values are
not demonstrated
from the top
We’re out
of touch with
our people
Our ‘why’
is missing
The comms team is
undervalued / not
always listened to

10. vote at
slido.com
#383

11. IllustrationbyDaniyalKhanondribble

12. Questions…?

13. How would your organisation score?
Working culture barometer
Trusting
1 2 3 4 5
Open
1 2 3 4 5
Accepting
1 2 3 4 5
Empowering
1 2 3 4 5

14. What can I do?

15. Take part in
our survey
elephant-in-the-room.org