Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Metrics Made Easy

1,722 views

Published on

Emerson Povey, Amnesty International UK
www.charitycomms.org.uk/events

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social Media Metrics Made Easy

  1. 1. Social Media Conference 21 March 2012 #CCsocmed www.charitycomms.org.uk
  2. 2. Measuring social mediaEmerson Povey, Digital Communities Editor@emersonp@amnestyuk
  3. 3. What do you want to know?ReachHow many people am I talking to?What makes more people join us?EngagementHow many of them are listening?How many of them are talking to/about us?ActionHow many of them are doing something?
  4. 4. Reach
  5. 5. Reach
  6. 6. Engagement & Action Facebook Liking Commenting Sharing Twitter Replying Mentioning Retweeting …and clickthroughs!
  7. 7. Facebook
  8. 8. Facebook
  9. 9. Measuring action – Google Analyticshttp://www.amnesty.org.uk?utm_source=social&utm_medium=twitter&utm_campaign=MayAppeal&utm_content=AppealTweet1
  10. 10. Measuring action – Google Analyticshttp://www.amnesty.org.uk?utm_source=social Email, social media, even press&utm_medium=twitter Twitter, Facebook, Google plus&utm_campaign=MayAppeal Fundraising, campaigning&utm_content=AppealTweet1http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
  11. 11. Measuring action – Google Analytics
  12. 12. …and back to Facebook
  13. 13. …and back to Facebook
  14. 14. Twitter
  15. 15. Twitter
  16. 16. Twitter
  17. 17. http://thenextweb.com/socialmedia/2011/09/02/the-best-new-social-media-analytics-tools-of-the-year-so-far/http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/
  18. 18. Questions? emerson.povey@amnesty.org.uk @emersonp @amnestyukAmnesty International

×