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How major publishers are using social media to drive traffic

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Martin Belam
Martin Belam

Martin Belam's presentation featuring examples of major news publishers using social bookmarking, Twitter and blogs to drive traffic and enhance their brand. Presented at the International Social Media Summit, London, May 14th 2009

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"Teenager finds bat asleep in bra" or How major publishers are using social media to drive traffic Martin Belam International Social Media Summit, May 2009
Information Architect at The Guardian
*disclaimer ,[object Object],[object Object]
The Final Frontier
What is "Social Media"? ,[object Object]
Let's not get over-excited here ,[object Object],[object Object]
Social bookmarking icons ,[object Object],[object Object]
Nobody likes to be pointed at as the odd one out
Popular services ,[object Object]
Popular services ,[object Object],[object Object]
The single icon approach ,[object Object],[object Object]
Bookmarks give value back to your site ,[object Object],[object Object]
Links drive traffic ,[object Object],[object Object]
Where there is traffic, there is cash, so there are cheats ,[object Object],[object Object]
Twitter ,[object Object]
Announcing content on Twitter ,[object Object]
Selective promotion of content via Twitter ,[object Object],[object Object]
A conversation with the audience ,[object Object]
Good use of Twitter can really enhance your brand ,[object Object]
Counterfeit goods ,[object Object],[object Object]
Blogging ,[object Object]
Robert Peston has been the face of the "credit crunch"
You can't force people to blog ,[object Object],[object Object]
Build relationships, not email lists ,[object Object],[object Object]
What about when it all goes wrong?
You will get criticised online… ,[object Object]
It isn't going to go away… http://soshable.com/
You want people to carry your content with them
How major publishers are using social media to drive traffic Martin Belam International Social Media Summit, May 2009 currybet.net [email_address] twitter.com/currybet

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