How digital transformed the news cycle - and what you can do about it
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Eight things that I believe news organisations need to stop doing, start doing, or do better, in order to cope with the way that digital has transformed the news cycle. Originally presented at Hacks/Hackers London, an essay version can be found at http://www.currybet.net/cbet_blog/2011/09/hacks-hackers-essay.php
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How digital transformed the news cycle - and what you can do about it
- 1. “How digital transformed the news cycle - and what you can do about it" Martin Belam Hacks / Hackers, August 2011 Lead User Experience & Information Architect, The Guardian @currybet
- 2. I am not a hack 13th century miniature of the Siege of Jerusalem
- 3. I am not a hacker This is what home computers used to look like
- 4. I joined the Guardian in 2009
- 5. 1. Write newspaper 2. Print newspaper 3. Wrap fish‘n'chips in newspaper
- 6. 1. Write newspaper *****and sub-edit it, check it with legal, write the headlines, clear the rights for the images, make late changes, re-sub it, syndicate the best bits, and get the files packaged up 2. Print newspaper ***and send the front page to @suttonnick in advance ****and publish it all to the web 3. Wrap fish‘n'chips in newspaper *remember to have sent the British Library a copy **and our own library
- 7. 1. Write newspaper *****and sub-edit it, check it with legal, write the headlines, clear the rights for the images, make late changes, re-sub it, syndicate the best bits, and get the files packaged up 2. Print newspaper ***and send the front page to @suttonnick in advance ****and publish it all to the web 3. Wrap fish‘n'chips in newspaper *remember to have sent the British Library a copy **and our own library
- 8. Oh. Did I say “web”?
- 9. 1 Stop the shovels Mobiles are not tablets. Tablets are not desktops. Neither of these types of devices are print.
- 10. There are more and more platforms to come
- 11. We are in “the animated gif years”
- 12. Not all content works for all mediums
- 13. Getting it wrong sends the wrong signal
- 14. 2 Be fast The audience expect news in real-time.
- 15. Most people can publish faster than most news orgs
- 16. Print seems slower and slower and slower
- 17. Live blogging is a native digital format
- 18. The BBC’s tools now seem ahead of the pack
- 19. Story-telling tools are appearing all the time
- 20. It is vital to let journalists experiment
- 21. Paul Lewis - was that a riot #Twitrip?
- 22. 3 Be permanent The web is forever. And it should be right.
- 23. Our content now lasts longer than a day
- 24. We need better digital corrections
- 25. Wikipedia-style “diffs” may be a step too far
- 26. But we should be avoiding this...
- 27. 4 Organise & own Find people to “own” the dark corners of your digital presence
- 28. You get some metadata and “furniture” in print
- 29. but there is so much peripheral digital content
- 30. Teams of people agonise over the words on the left
- 31. The words on the right? Not so much...
- 32. You need a web governance mindset
- 33. 5 Metadata is a friend Use semantic mark-up. The future will thank you.
- 34. Metadata is your friend
- 35. And so is semantic mark-up
- 36. There are many flavours to choose from
- 37. 6 Curate Not all news is born equal. Help readers get to the best stuff.
- 38. Not all news content is born equal
- 39. Context is often lost in digital transformation
- 40. Context is often lost in digital transformation
- 41. Give clear signals to the user
- 42. Help them find the best of your content
- 43. Help them find the best of your content
- 44. 7 Expand and re-use Exploit your archives. News organisations are uniquely placed for this.
- 45. News has been recorded for centuries
- 46. Many sites charge for archive access
- 47. Guardian Shorts extend the life of our content
- 48. 1. Stop the shovels 2. Be fast 3. Be permanent 4. Organise & own 5. Metadata is a friend 6. Curate 7. Expand and re-use
- 49. This made me cross yesterday “The top four most important skills cited by editors were: writing, finding news stories, interviewing and legal knowledge - while at the bottom of the list came social media, web skills and interaction with readers.”
- 50. This made me cross yesterday
- 51. The article didn’t link to the source
- 52. And the source has basic usability issues
- 53. 8 Don't stop learning The digital revolution is perpetual revolution
- 54. 8