3. blog = place where one person facilitates a number of conversations generally about related topics. People can usually comment and contribute.
4. Social Media = the old town square. It’s a place like Facebook / Myspace / YouTube / Linkedin where people congregate to share thoughts and ideas.
5. Twitter = you ‘follow’ people of interest who make brief comments [max 150 characters]. Great to have a central point where you can see an array of comments and opinions as they happen.
6. SEO = Optimising the content and linking on your website so Google [and other browsers] index it well enough to be found by users searching the internet.
7. SEM = Similar to SEO but you pay for the privilege of being found + how the Google guys got REALLY rich.
11. 2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/
12. Online Ad Spend http://www.emarketer.com/Article.aspx?R=1005549
13. … 32% of clients surveyed said they had increased spending on SEO this year, some quite significantly. Agencies seem to be accelerating the trend with 50% saying that their SEO spend was considerably higher than last year... http://www.articlepool.com/advertising+the+way+of+the+web-124258
14. + 95% of purchasing agents use the web to research products and services, B2B Magazine Survey. + 73% of executives depend on the Internet to learn about new products or services, Emarketer. + 184-million Internet users in America alone. When purchasing a product or service, 68.3% of Internet users utilize search engines during the consideration or research phase while 42.6% use search engines to make their decision, Enquiro. http://www.webpronews.com/topnews/2005/10/05/why-companies-shouldnt-rely-on-traditional-marketing
16. “...there was a disconnect between what I was selling in the showroom and what I was seeing real people (really cool people) wearing in real life.”
25. ‘ Together Everywhere’ . European Football Championship + Puma + Celebrating together, wherever + Mobile phones connect fans + Fans download favourite team’s song as ring tone associated with a specific number + When a team scores Puma calls to trigger the cheer + Answer – on line with 10 friends or random fans of same team
79. Don’t forget to say hi www.twitter.com/paul_wilson1 [email_address] www.sct.com.au www.twitter.com/sctmelbourne www.twitter.com/blocksglobal [email_address] Notes from this presentation available at http://blog.sct.com.au/
