Maw Linked In Presentation

LinkedIn – How to taster
Let’s Love LinkedIn

14 February 2011

t: 07931 999 700 | e: info@mawassociates.co.uk | w: www.mawassociates.co.uk

LinkedIn five fast facts
LinkedIn for small businesses
1. Reputation management – create a positive impact for your company

2. PR – create a public profile and let people hear your messages

3. Marketing – find new customers from the online community

4. Sales – attract new customers through your network

5. Research – find out what the competition is up to


1. Reputation management
Referral business is your most common sales pipeline

By creating a profile on LinkedIn you can build a public presence
for you and your company


Your Profile


Request Recommendations


Your Recommendations


2. PR
Use your LinkedIn profile to publish news about your company,
it’s products and services

Either set up your own group or join a group and comment on a discussion forum,
allowing others to read your opinions and business advice


Groups


Create a Group


Comment in a Group


3. Marketing
By using the people search tool you can find more potential customers and connect
with them to increase the size of your network

As you grow your network, use the ‘people you may know’ to further reach out to
your target audience


Find People


Add People


People you may know


4. Sales
You can ask your LinkedIn connections to ‘get introduced through a connection and
send a personal message as to why you want to connect with that person ie
‘business deals’

Through joining relevant groups you will find more contacts who may have the
purchasing power for your products and services


Get Introduced


Find Relevant Groups


5. Research
By seeing what your competitors are doing you will stay ahead, by keeping a track
on ‘who’s viewed your profile’ you will find out who is interested in you (either
potential customer, supplier or competitor)

You can follow companies to see who has been hired recently, again to give you a
better insight into that business


Who’s viewed your profile?


Summary
There will be a number of reasons why using LinkedIn isn’t for everyone and here
are some comments we’ve heard recently:
I am a traditionalist and value the “good old days”
I don’t want to be found or heard
I have shares in the “Yellow Pages” 
I don’t want to hear what my customers are saying 
I don’t want any new customers as I’m already too busy 
I’m afraid people might say nasty things about me
Its only a fad and it will go away 
Social media sites are largely populated with people who have nothing better to do with their time 
Social media is at an evolutionary stage I will wait until it is more mature 
There is something better around the corner, I can afford to wait 
Social media will reduce real face to face opportunities because I would waste my time online

Are there any other reasons you shouldn’t use social media?


About mawassociates

MAW Associates is a website design and marketing agency designed to
meet the needs of small businesses.

Working with small to medium sized businesses in the South East to help
them establish a credible on and offline presence.

Our offer ranges from marketing and web consultancy services to social
media training.

Our clients include creative agencies, professional services, medical
authorities and public services.


About mawassociates

Matthew Williams Catherine Hall
experienced online web experienced marketeer and
designer and developer business development consultant


Contact mawassociates
For more information on our social media starter kit please contact us:

By Phone: 07931 999 700

By Email: info@mawassociates.co.uk

Visit us Online: www.mawassociates.co.uk

Follow us on Linkedin and Twitter


Maw Linked In Presentation

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