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Creating a Facebook Page, Step By Step 2013

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This presentation shows how to properly create a Facebook page, step by step. Properly create your page, making sure to complete all available fields. This will improve your page's SEO, making it easier for users to find your page.
It also includes an introductory explanation of Facebook Page Insights. 2013

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Creating a Facebook Page, Step By Step 2013

  1. 1. WorkshopNathan Smith
  2. 2. "This telephone has toomany shortcomings to beseriously considered as ameans of communication."William Orton, president ofWestern Union, in 1876, whenAlexander Graham Bell tried tosell the company his invention.
  3. 3. “Visionaries see a future of telecommutingworkers, interactive libraries and multimediaclassrooms. They speak of electronic townmeetings and virtual communities. Commerceand business will shift from offices and malls tonetworks and modems. And the freedom ofdigital networks will make government moredemocratic.Baloney.”~ Clifford Stoll, U.S. astronomer and author.
  4. 4. 90%+ of time spent online is on Facebook!Traditional marketing channels are shrinkingDespite this, advertising costs remain the sameYour business must follow the customer!Why use facebook for marketing?
  5. 5. 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada42,000 between Thessalon & Sault Ste. Marie18+ million Canadians use FacebookWhy use facebook for marketing?
  6. 6. 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada42,000 between Thessalon & Sault Ste. Marie18+ million Canadians use FacebookThat’s 75%!
  7. 7. How facebook works...The News Feed95% ofengagementhappens here!This is where youwant to be.There are 2 waysto get here...OrganicPaid
  8. 8. How facebook works...The News FeedYou can have 5000friends and ‘Like’ asmany pages, brands,products as you wish!Facebook can’tpossibly display all ofthis content in thenews feed.
  9. 9. Facebook’s Edge RankPosts that include images increase fan interaction by %100!InteractionistheKEY!
  10. 10. That means 94% of conversations areThat means 94% of conversations areIGNORED!IGNORED!
  11. 11. Creating a Facebook page, by the numbers...go to fb.com/pages
  12. 12. Creating a Facebook page, by the numbers...Click “Local Business or Place”
  13. 13. Creating a Facebook page, by the numbers...Complete the requested information...Everything that follows can be edited later
  14. 14. Creating a Facebook page, by the numbers...Select your categories, broad categories will lead tomore specific results
  15. 15. Creating a Facebook page, by the numbers...Upload your chosen profile imageDimensions are 180x180 pixels
  16. 16. Creating a Facebook page, by the numbers...Choose your unique usernameExample: facebook.com/NatesFarm
  17. 17. Creating a Facebook page, by the numbers...Click “Skip”
  18. 18. Creating a Facebook page, by the numbers...Click “Edit Page”, then “Edit Settings”
  19. 19. Creating a Facebook page, by the numbers...Click “Your Settings”
  20. 20. Creating a Facebook page, by the numbers...Click “Manage Permissions”
  21. 21. Creating a Facebook page, by the numbers...Click “Basic Information”
  22. 22. Creating a Facebook page, by the numbers...Fine tune your address and pin location
  23. 23. Creating a Facebook page, by the numbers...Complete all of the fields!
  24. 24. Creating a Facebook page, by the numbers...Click “Profile Picture” then “Edit Thumbnail”
  25. 25. Creating a Facebook page, by the numbers...“Scale to fit” or “Drag the image to adjust”
  26. 26. Creating a Facebook page, by the numbers...Click “Featured”
  27. 27. Creating a Facebook page, by the numbers...Click“Resources”
  28. 28. Creating a Facebook page, by the numbers...
  29. 29. Mobile view,when you do it right!Another reason whyyou want to include allpossible information
  30. 30. Creating a Facebook page, by the numbers...Visit your ‘about’ tab
  31. 31. Use Facebook as your business
  32. 32. Use Facebook as your business
  33. 33. Connect with relevant pages
  34. 34. Use Facebook as your businessYou can interact with other businessesThings to keep in mind...° You are representing your brand° Be tactful, you are posting on another brand’s page!(Never blatantly request people to like your page, become a customer, etc)° Clicking ‘LIKE’ will never upset a page owner, and willalso leave a link to your page.
  35. 35. Creating a Facebook page, by the numbers...Create content...Image post
  36. 36. Creating a Facebook page, by the numbers...Create an “offer/event/milestone/question” post!
  37. 37. Target by demographics...
  38. 38. Schedule Posts!Great for busy owners...Make a content calendarCreate an entire week ormonth of posts in a singleday.
  39. 39. “Pin” Posts to the top
  40. 40. “Star” Important Posts
  41. 41. “Boost” Posts
  42. 42. “Boost” Posts
  43. 43. Facebook Timeline Tips1. Upload a cover photo*Cover photo dimensions are 851 x 315 pixels.2. Use a clearly branded profile pictureUse a high-quality image that scales from 180 x 180 pixelsto 32 x 32 pixels thumbnail image. Your profile picturefollows your business or organization on Facebook as athumbnail image in news feed stories, ads, and featuredstories.3. Pin a post each weekPin an important story to the top of your Page eachweek. Posts can stay pinned for up to seven days.4. Arrange your views and appsChoose the other three views and apps you want toappear by default on your Page. You can include up to 12views and apps.
  44. 44. Facebook Timeline Tips5. Combine targeting with boostingThis will ensure that you are only paying for your target demographicto see this post. Why pay for people in Florida to see your posts?6. Manage your Page through the admin panelUse the admin panel to view Page Insights, keep track ofnew activity and respond to personal messages.*Cover photos rules:Cover photos cant be deceptive, misleading, infringe on anyoneelses copyright.You may not encourage people to upload your cover photo to theirpersonal timelines.Cover photos may not include images with more than 20% text.
  45. 45. Common Mistakes- Using the “Ron Popeil” method.You can’t “set it and forget it”!- Posting frequency (1-2 posts/day MAX)- Linking Twitter to Facebook NEVER DO THIS!!!!- Only text posts (Use a variety of images, video, links etc.)- Too much text...people hate reading!- Being inconsistent- Failing to respond to users- Using personal profiles for business.- Only 27% of ‘fans’ a business to have ANY access to their information.- Focusing on the number of ‘fans’ you have
  46. 46. Admin Panel
  47. 47. Insights : “Stats”Export for moredetailed dataKey metrics
  48. 48. Insights : Definitions
  49. 49. Insights : People Who Like Your Page
  50. 50. Insights : Reach
  51. 51. Insights : Reach
  52. 52. Insights :Talking about this & Viral Reach
  53. 53. Insights :600 page visits VS 20,000 reachedReiterating the need for news feed exposure!
  54. 54. Question Time!

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