Advertising On Twitter

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  • A lot of this comes back to unrealistic valuations and the inability to convert higher CPMs like their portal predecessors. There isnt that uniquenss the marketer is looking for.
  • The shift has occurred towards more platforms of conversations. In 2005 spurred by the rise of Wikipedia and blogging. 2006 was the rise of your personal profile online. 2007 was ad networks and YouTube with the video explosion. 2008 was dominated by developers creating applications on platforms. (facebook and iPhone) that momentum has continued into 2009 with Twitter and the conitnued growth of FB and iPhone and their openess towards the developers.
  • This slide represents the larger conversation prism. Again, primarily defined by companies less than 5 years old. Most of which are still not making a considerable amount of money or getting much attention paid to them by marketers. The struggle can be further scene by one of the marketing darlings of this era, MySpace, laying off 30% of their workforce.
  • A lot of this comes back to unrealistic valuations and the inability to convert higher CPMs like their portal predecessors. There isnt that uniquenss the marketer is looking for.
  • So how does a marketer think about Twitter? This is specifically a marketer with Ad dollars. Well, give me scale. And make it easy for me to buy. Make it out of the gate, direct repsonse focused.
  • Marketers are starting to show signs around buying real communities online. This bodes well for Twitter and the ecosystem that it represents. And also gets marketers to think about the web as more than just scale and siple ad code.
  • Marketers are starting to show signs around buying real communities online. This bodes well for Twitter and the ecosystem that it represents. And also gets marketers to think about the web as more than just scale and siple ad code.
  • How are brands currently using Twitter? There are using it but not with Ad dollars.
  • And they shouldn’t. Social Media communication is not handled in the same corporate budget as advertising dollars.
  • So this is the answer you get back from the marketers when you come knocking.
  • What can you bring them? Well a simple execution and one we defintely see happening is adverising in real time on platforms of communities that care about real time.
  • So this is the answer you get back from the marketers when you come knocking.
  • Advertising On Twitter

    1. 1. MAD MED ON TWITTER @THEJAMES @FEDERATED_MEDIA
    2. 2. AD DOLLARS TODAY INTERNET PORTALS
    3. 3. THE CONVERSATION PRISM CREDIT TO: BRIAN SOLIS & Jess3 HTTP://BRIANSOLIS.COM & HTTP://JESS3.COM
    4. 4. Its tough to paste JavaScript and create real value
    5. 5. The Marketer’s Solution
    6. 6. The Marketer’s Solution
    7. 7. But… There is hope.
    8. 8. " And I do wonder whether online marketers are finally distinguishing between crappy networks and online properties with genuine followings. " ~ NICK DENTON, AD AGE, MAY 2009
    9. 9. WAYS FOR BRANDS TO LEVERAGE TWITTER
    10. 10. COMMUNICATION CREDIT TO: WIKINOMICS HTTP://WWW.WIKINOMICS.COM/BLOG/
    11. 11. BUT….. WHO HANDLES? PUBLIC RELATIONS CRM MARKETING INTERNAL COMM SOCIAL
    12. 12. ADVERTISING OPPORTUNITY? Sounds…… Complicated Expensive Time Consuming Not Advertising!
    13. 13. AD BUYS FOR THE NOW CREDIT TO: JOHN BORTHWICK HTTP://WWW.BORTHWICK.COM/WEBLOG/2009/06/16/140CONF-TALK/
    14. 14. TWITTER UTILITIES
    15. 15. NOW EXTENSIONS
    16. 16. TO BE A MAD MAN OR WOMAN… - Think like a marketer that buys advertising. - Think about ways that brands can add value to your community. - Use words like ‘scale’ and ‘leverage’ frequently, even if they don’t make sense in the context of your pitch. - Keep on creating media.
    17. 17. THANK YOU

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