Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
The 1960s were noteworthy for cementing TV as THE communications medium and introducing a new technology that one could argue is already a relic in today’s world
SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
Brands create more opportunities for engagement. The real secret to social media success is to create something that you what to share with your friend and is consistent with your brand message. Does it pass the “I gotta share this!” Test, the answer is usually, NO. If people want to share it people will write about it or copy it.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
Walk by a store and your phone will start buzzing.
Work That Content! CNW Group Breakfast in Montreal – May 2011
"Digital and Traditional for the
ordinary person is all the same thing. It's all things they consume. It means nothing to them. In agencies and client organizations, people still don't understand this.“ <br />Ian Tait - Global Interactive Executive Creative Director at W+K<br />Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media<br />
News Traffic Landscape<br />Yahoo ranks
as the top global news site. Google News is the second largest online news property in the world in terms of traffic. <br />Yahoo News<br />Google News<br />New York Times<br />CNN<br />China’s QQ.com<br />BBC<br />MSN<br />Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media<br />
The Long Tail of Corporate
Content<br />Over Six Months<br />Amount of Coverage<br />What Needs to happen today – Shorter Releases on a more regular basis<br />Time From Origination<br />Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media<br />
Tips for SEO & News
Releases<br /><ul><li> Create Tweetable Headlines – 120</li></ul> Characters to allow for the ReTweet<br /><ul><li>In reality – Headlines need to be 65 – 80 Characters with spaces. Headline is the Title Tag
Use links in releases –
Deep Links! Concentrate those links in the first 3 paragraphs of the release. </li></li></ul><li>SEO & SOCIAL MEDIA<br />ARE BUDDIES<br />Photo credit: http://www.flickr.com/photos/tambako/2387498031/ <br />
Using multimedia in your releases
increases <br />journalist and public engagement by 35%.<br />According to internal sample research comparing press releases that contain multimedia with those that do not.<br />Follow The Conversation on Twitter #CNW<br />
Use Captions – but be
smart with captions. Just as in releases, think </li></ul>keyword phrases<br /><ul><li>Add links to your captions - the old fashion links, not anchor text. </li></li></ul><li>“Video is the new Voice!”<br />John Chambers, CEO Cisco<br />
Place on your page, your
YouTube Channel, Blog…but make sure to pay attention to the Title, Caption….and use a link!</li></li></ul><li>Online<br />is the first place any consumer – B2B or B2C goes today<br />
Where should I go today?
<br />http://2.bp.blogspot.com/_1oKAk5afZtM/S_va5tc6soI/AAAAAAAAAE8/wGEvs-F83V4/s1600/2198385460_15b24f14b6.jpg<br />
More University Grads than any
other medium.</li></ul>Source: http://www.iabcanada.com/insight-research<br />IAB Canada's 2009 Canadian Media Usage Trend Study<br />
Internet’s share of media time…<br
/><ul><li> Has grown from 14% in 2001 to 28% in 2009.</li></ul>IAB Canada's 2009 Canadian Media Usage Trend Study<br />Source: http://www.iabcanada.com/insight-research<br />