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Social + Technology


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"What the hell is going on?" underwent an overhaul.

A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.

The last few slides are full of useful resources as voted on by your peers.

Published in: Technology, Design
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Social + Technology

  1. 1. Social + Technology = Change Evolution Transformation Reshaping of humanity Global reach Revolution
  2. 2. The perfect storm… <ul><ul><li>Today we have Social Media … </li></ul></ul>
  3. 3. Social Media is the name of the bucket that contains all the catalysts that enable people to collaborate and converse online . Social Media
  4. 4. Social Media Marketing is leveraging those catalysts to listen, collaborate and engage ultimately creating brand fanatics Social Media
  5. 5. What is a catalyst?
  6. 6. Catalysts by activity… www.Co.Mments Compile key words that help you listen to the right conversations. # tags. LISTEN SNing sites Digital device: angry whopper Sponsor a community platform Social Giving: incented tweets Answer questions, comment, share ENGAGE Being everywhere your customer expects you to be. Leveraging social spaces as customer service extensions. Regular and relevant content on blogs, twitter and more. CREATE FANATICS Google Wave Vote, Rate, Share Apps Fan Pages Wikis Community Managers COLLABORATE
  7. 7. The Rules of Engagement: <ul><li>The power of a crowd will rival that of even Hollywood’s finest. </li></ul><ul><li>Authenticity is demanded or woe be to you. </li></ul><ul><li>Selling is loathed . <almost as much as Dubyah> </li></ul><ul><li>If you goof – you best own it . </li></ul><ul><li>The power has shifted from the boardroom to the people! </li></ul><ul><li>The expectation of your customer is that you already live where they do. </li></ul>
  8. 8. Before Social After Social Visuals courtesy of Forrester Social has not replaced Marketing… it’s just changed how we play it.
  9. 9. Why should I care? <ul><ul><ul><li>That’s why we’re waist deep in Social. </li></ul></ul></ul>Because smart marketers monitor market trends, study emerging media and stalk the evolution of consumer behavior.
  10. 10. <ul><li>In December 2006, Time Magazine reported the person of the year to be you…that was four years ago. </li></ul>
  11. 11. = USD$6.25million Social as an income stream: + … and counting.
  12. 12. If you aren’t visible, then you don’t exist: 80% of companies use LinkedIn to find their next employee.
  13. 13. Social Networking is still more popular than porn. First quoted by TIME magazine 2007.
  14. 14. 78% of people trust the recommendations of their network. 20% trust ads. And their network include total strangers!
  15. 15. This is no longer about why Social. It’s about ‘How’ Social.
  16. 16. So… I have a really cool skin care line… <ul><li>Where do I start? </li></ul><ul><li>What should I do? </li></ul><ul><li>Should I tweet? </li></ul><ul><li>How much does it cost? </li></ul>Glad you asked!
  17. 17. Word Webs, Audits, Digital Footprints. Audit you and your competitors.
  18. 18. Your skincare audience – paint a picture. Demographics Psychographics Social Technographics Dove campaign for Real Beauty.
  19. 20. Listen | Observe | Learn
  20. 21. <ul><li>Blogs and pinging services </li></ul><ul><li>SNing sites with replicated Profiles </li></ul><ul><li>SEO </li></ul><ul><li>SMO </li></ul><ul><li>YouTube Channels </li></ul><ul><li>Social Bookmarking sites </li></ul><ul><li>Google Ad words </li></ul><ul><li>Radio </li></ul><ul><li>Interviews </li></ul>Be Found! But consider the fork in the road…
  21. 22. Ask Questions. Respond to complaints. Conduct polls. This is you showing up everywhere your audience lives online. Co-llab-or-ate with the Consumer! <gasp!> <ul><li>Customer Service on Twitter </li></ul><ul><li>Fan Pages on Facebook </li></ul><ul><li>How To on YouTube </li></ul><ul><li>Entertainment on u-stream </li></ul><ul><li>Key Influencers & their blogs </li></ul><ul><li>Customer Review Sites </li></ul><ul><li>Tweet ups </li></ul>What do I mean?
  22. 23. Engage. <ul><li>Creative, relevant and authentic! </li></ul><ul><li>Monty Python on YouTube </li></ul><ul><li>BlendTec and </li></ul><ul><li> and Cancer </li></ul><ul><li>Dell and it’s split personality on Twitter </li></ul><ul><li>HR Block and live QA around tax time </li></ul><ul><li>And back to Skincare… </li></ul><ul><li>Widgets that remind/motivate to drink water, replenish. </li></ul><ul><li>Blogs, commenting, SEO, SMO, pingbacks, PR kits for bloggers </li></ul><ul><li>Leverage Dove lessons – create a movement – attach yourself to a cause </li></ul><ul><li>Interview real women for your blog, live streamed tv </li></ul><ul><li>Start your own “insert title here” official day! <Movember> </li></ul><ul><li>Solicit UGC to help you co-create a viral something! </li></ul><ul><li>PR stunts – red carpet events – piggyback current affairs </li></ul>Not that sort of engagement silly!
  23. 24. Social Media Success is losing control of your message to an audience of fanatics who promote you and propel your message for you while giving you consistent and accurate feedback .
  24. 25. Social Media – Useful Information, Links, People and More! How To Sites: – search <How to AND Twitter> 8part book series on how to use SocialMedia for sm. Business Kick A** Social Media Sites – check out their sm. Biz section Social Technographics – Get to know your audience Social Media Case Studies
  25. 26. Social Media – Useful Information, Links, People and More – Continued. Social Bookmarking Sites – Best of… Which sites should be on your radar? - Top 100 sites by country! – professional newsletter management. – PR newswire – use to promote yourself and others | – localized SNing services Fan Pages – Real time live search. Get one. Rank your website for Free! Helpful People to follow on Twitter @ShannonBoudjema – Awesome at Life! @ClydeBloom – Twitter Teacher @DavidSpinks – child prodigy. @SteveSaylor – Designs wordpress based sites. @unmarketing – his name says it all really. @KeithBurtis – Social Media Strategist @DannyBrown – Changing the world with Social
  26. 27. Social Media – Useful Information, Links, People and More – Finally… Twitter Toolbox: – this is friggin brilliant! FREE Ebooks – online powerpoint presentations Search for other people’s content or upload your own – brilliant! – get a blog! Call @SteveSaylor to help you out with a kick a** site – – Tell him I sent you. LinkedIn How to:
  27. 28. Let’s connect. Tweet with me @ShannonBoudjema Mwah! You’re beautiful! Last revised: 14 December 2009