Taking the '  ' out of  Getting site search right for news Martin Belam Euro IA 2008 currybet.net
 
 
Map of the Internet - 2001 <ul><li>Research by the BBC in the early 2000s produced this 'mental map' of the Internet </li>...
Map of the Internet - 2006 <ul><li>With increasing market dominence, </li></ul><ul><li>for many people, Google IS the Inte...
 
Map of the Internet - 2008 <ul><li>Whilst the Internet has grown in size, </li></ul><ul><li>the mental 'map' of it has shr...
Map of the Internet - 2008 <ul><li>Browser search has become so ingrained that users don't notice which results they get f...
Where does that leave site search? <ul><li>Shall we just give in? </li></ul>
Transform your results <ul><li>Google's results are a 'map' of what the </li></ul><ul><li>search giant knows about your si...
Use the correct title <ul><li>Use the headline of the article - </li></ul><ul><li>not truncated HTML <TITLE> information <...
Use an editorial snippet <ul><li>For news, the opening paragraph conveys more than keyword based snippets </li></ul>
Credit the author <ul><li>Google can't tell exactly who wrote an article, but you can </li></ul>
Add the publication date <ul><li>You know the definitive publication date - Google doesn't </li></ul>
Provide lateral navigation <ul><li>The crumb-trail of links that accompanies  </li></ul><ul><li>each story could not be pr...
Provide lateral navigation <ul><li>Add structured information to  </li></ul><ul><li>your results to guide your users </li>...
Use thumbnail images <ul><li>Google sometimes adds a thumbnail image </li></ul><ul><li>to 'breaking news' results </li></ul>
Use thumbnail images <ul><li>Thumbnail images add an extra </li></ul><ul><li>'information scent' </li></ul>
Use thumbnail images <ul><li>Placing them on the right keeps </li></ul><ul><li>text snippets 'scanable' </li></ul>
Use thumbnail images <ul><li>Thumbnail images aid rapid comprehension </li></ul>
Use thumbnail images <ul><li>It is obvious the results are about &quot;Footballer's wives&quot; and not footballers </li><...
Use thumbnails <ul><li>There can be a risk of 'repeats' </li></ul><ul><li>if you use lots of stock images </li></ul>
Let people click! <ul><li>Make everything that  could  be a link </li></ul><ul><li>into a link </li></ul>
Impart vital information <ul><li>Some search results indicate whether </li></ul><ul><li>archive articles are free or not <...
Impart vital information <ul><li>Indicate premium content - </li></ul><ul><li>don't surprise the user </li></ul>
Handle multimedia better than Google <ul><li>Incorporate your multimedia </li></ul><ul><li>into your search results </li><...
Handle multimedia better than Google <ul><li>Indicate multimedia content with icons or a different format </li></ul>
Take search further <ul><li>Allow users to set up alerts </li></ul><ul><li>directly from the search results </li></ul>
Don't be afraid of advanced search <ul><li>This interface uses a calendar format for </li></ul><ul><li>date entry, rather ...
Don't be afraid of advanced search <ul><li>You can present a small 'advanced search'  </li></ul><ul><li>interface alongsid...
Don't be afraid of advanced search <ul><li>Set 'advanced' search up like a dialogue </li></ul>
Avoid gimmicks <ul><li>You don't have to use every 'feature' of your search technology in the interface </li></ul>
Present easy to digest results <ul><li>De Pers combines different formats in one page </li></ul>
Sometimes conventions are there for a reason… <ul><li>10 results per page is a pretty good standard </li></ul>
Celebrate site search success! <ul><li>Make gadget and widgets and promote the service </li></ul>
Taking the '  ' out of  Getting site search right for news Martin Belam Euro IA 2008 currybet.net Tintin imagery thanks to...
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"Taking the 'Ooh' out of Google - Getting site search right for news"

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Martin Belam's presentation at the 2008 Euro IA Summit looks at making site search attractive in an era when search behaviour is dominated by Google.

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"Taking the 'Ooh' out of Google - Getting site search right for news"

  1. Taking the ' ' out of Getting site search right for news Martin Belam Euro IA 2008 currybet.net
  2.  
  3.  
  4. Map of the Internet - 2001 <ul><li>Research by the BBC in the early 2000s produced this 'mental map' of the Internet </li></ul>
  5. Map of the Internet - 2006 <ul><li>With increasing market dominence, </li></ul><ul><li>for many people, Google IS the Internet </li></ul>
  6.  
  7. Map of the Internet - 2008 <ul><li>Whilst the Internet has grown in size, </li></ul><ul><li>the mental 'map' of it has shrunk </li></ul>
  8. Map of the Internet - 2008 <ul><li>Browser search has become so ingrained that users don't notice which results they get from the 'box' </li></ul>
  9. Where does that leave site search? <ul><li>Shall we just give in? </li></ul>
  10. Transform your results <ul><li>Google's results are a 'map' of what the </li></ul><ul><li>search giant knows about your site </li></ul>
  11. Use the correct title <ul><li>Use the headline of the article - </li></ul><ul><li>not truncated HTML <TITLE> information </li></ul>
  12. Use an editorial snippet <ul><li>For news, the opening paragraph conveys more than keyword based snippets </li></ul>
  13. Credit the author <ul><li>Google can't tell exactly who wrote an article, but you can </li></ul>
  14. Add the publication date <ul><li>You know the definitive publication date - Google doesn't </li></ul>
  15. Provide lateral navigation <ul><li>The crumb-trail of links that accompanies </li></ul><ul><li>each story could not be provided by Google </li></ul>
  16. Provide lateral navigation <ul><li>Add structured information to </li></ul><ul><li>your results to guide your users </li></ul>
  17. Use thumbnail images <ul><li>Google sometimes adds a thumbnail image </li></ul><ul><li>to 'breaking news' results </li></ul>
  18. Use thumbnail images <ul><li>Thumbnail images add an extra </li></ul><ul><li>'information scent' </li></ul>
  19. Use thumbnail images <ul><li>Placing them on the right keeps </li></ul><ul><li>text snippets 'scanable' </li></ul>
  20. Use thumbnail images <ul><li>Thumbnail images aid rapid comprehension </li></ul>
  21. Use thumbnail images <ul><li>It is obvious the results are about &quot;Footballer's wives&quot; and not footballers </li></ul>
  22. Use thumbnails <ul><li>There can be a risk of 'repeats' </li></ul><ul><li>if you use lots of stock images </li></ul>
  23. Let people click! <ul><li>Make everything that could be a link </li></ul><ul><li>into a link </li></ul>
  24. Impart vital information <ul><li>Some search results indicate whether </li></ul><ul><li>archive articles are free or not </li></ul>
  25. Impart vital information <ul><li>Indicate premium content - </li></ul><ul><li>don't surprise the user </li></ul>
  26. Handle multimedia better than Google <ul><li>Incorporate your multimedia </li></ul><ul><li>into your search results </li></ul>
  27. Handle multimedia better than Google <ul><li>Indicate multimedia content with icons or a different format </li></ul>
  28. Take search further <ul><li>Allow users to set up alerts </li></ul><ul><li>directly from the search results </li></ul>
  29. Don't be afraid of advanced search <ul><li>This interface uses a calendar format for </li></ul><ul><li>date entry, rather than a lengthy drop-down </li></ul>
  30. Don't be afraid of advanced search <ul><li>You can present a small 'advanced search' </li></ul><ul><li>interface alongside the 'simple' results </li></ul>
  31. Don't be afraid of advanced search <ul><li>Set 'advanced' search up like a dialogue </li></ul>
  32. Avoid gimmicks <ul><li>You don't have to use every 'feature' of your search technology in the interface </li></ul>
  33. Present easy to digest results <ul><li>De Pers combines different formats in one page </li></ul>
  34. Sometimes conventions are there for a reason… <ul><li>10 results per page is a pretty good standard </li></ul>
  35. Celebrate site search success! <ul><li>Make gadget and widgets and promote the service </li></ul>
  36. Taking the ' ' out of Getting site search right for news Martin Belam Euro IA 2008 currybet.net Tintin imagery thanks to the genius of Hergé Official Tintin site - tintin.france3.fr Tintinologist fan site - www.tintinologist.org

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