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<ul><li>search engine success </li></ul><ul><ul><ul><ul><li>may 2003 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>martin b...
types of search engines - spidering engines
types of search engines - directories
user experience of search <ul><li>some user comments - BBCi Search Usability Testing, August 2002 </li></ul>There's an ove...
user experience of search <ul><li>Eric A. Brewer, professor of Computer Science, University of California, Berkeley. </li>...
why are search engines important? <ul><li>more than 1.5m of BBCi page impressions come from search engine referrals every ...
the title tag
the title tag <title>BBC - Communicate - Your thoughts, your views, your space</title>
the title tag
the description tag
the description tag
the description tag
the description tag the description tag
the keyword tag
forget it
how search engines display your metadata Your site is about this....
site structure and search
<ul><li>search engines  do not  index: </li></ul><ul><li>dynamic pages </li></ul><ul><li>drop-down menus </li></ul><ul><li...
<ul><li>if it is good for search, it is good for users: </li></ul><ul><li>simple text navigation & site maps </li></ul><ul...
<ul><li>search engine success </li></ul><ul><ul><ul><ul><li>may 2003 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>martin b...
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Search Engine Success (BBC, 2003)

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A presentation about search engine success that I used to give internally at the BBC during 2003

Published in: Technology
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Search Engine Success (BBC, 2003)

  1. 1. <ul><li>search engine success </li></ul><ul><ul><ul><ul><li>may 2003 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>martin belam </li></ul></ul></ul></ul>
  2. 2. types of search engines - spidering engines
  3. 3. types of search engines - directories
  4. 4. user experience of search <ul><li>some user comments - BBCi Search Usability Testing, August 2002 </li></ul>There's an overflow of information on it [the Internet]. It can be difficult to decide which one is for you It's got to be there - so i'll find it... I'm pretty persistent, its a bit of a challenge
  5. 5. user experience of search <ul><li>Eric A. Brewer, professor of Computer Science, University of California, Berkeley. </li></ul><ul><li>“ Users expect a contemporary search engine to find the correct document out of a few billion documents given (on average) only 1.7-words per query to go on.” </li></ul>
  6. 6. why are search engines important? <ul><li>more than 1.5m of BBCi page impressions come from search engine referrals every week </li></ul><ul><li>many of these will be people who were not specifically looking for BBC content </li></ul><ul><li>some areas of the site generate 8% of their page impressions from search </li></ul>
  7. 7. the title tag
  8. 8. the title tag <title>BBC - Communicate - Your thoughts, your views, your space</title>
  9. 9. the title tag
  10. 10. the description tag
  11. 11. the description tag
  12. 12. the description tag
  13. 13. the description tag the description tag
  14. 14. the keyword tag
  15. 15. forget it
  16. 16. how search engines display your metadata Your site is about this....
  17. 17. site structure and search
  18. 18. <ul><li>search engines do not index: </li></ul><ul><li>dynamic pages </li></ul><ul><li>drop-down menus </li></ul><ul><li>pages with no incoming links </li></ul><ul><li>headlines written with graphics </li></ul><ul><li>flash </li></ul>
  19. 19. <ul><li>if it is good for search, it is good for users: </li></ul><ul><li>simple text navigation & site maps </li></ul><ul><li>link to all content </li></ul><ul><li>use obvious titles not branding </li></ul><ul><li>pages that make sense in text browsers </li></ul><ul><li>valid HTML </li></ul>
  20. 20. <ul><li>search engine success </li></ul><ul><ul><ul><ul><li>may 2003 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>martin belam </li></ul></ul></ul></ul>

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