Social Media Marketing


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Social Media Marketing

  1. 1. Social Media Marketing Word of mouth. For the online age.
  2. 2. <ul><li>Advertising used to be purely about glossy posters, billboards, catchy slogans, expensive TV adverts. </li></ul><ul><li>Things have changed. </li></ul><ul><li>We’re not just passive observers of advertising anymore. </li></ul><ul><li>The internet has changed consumers expectations </li></ul>
  3. 3. There are now 1,668,870,400 unique* users on the world wide web 67,510,400 of those are in Brazil , ranking seventh of all countries in the world in terms of unique users online Social networks are the third most popular online activity for those users, after browsing portals, and instant messenging **.  As of June 30 2009  Time spent online, Comscore, 2008
  4. 4. <ul><li>Most of us use social networking sites like Facebook and Orkut </li></ul><ul><li>and content sharing websites like YouTube and Flickr </li></ul><ul><li>we follow and create blogs </li></ul><ul><li>and mircoblogging platforms such as Twitter </li></ul><ul><li>The internet is a busy space! With countless conversations going on… </li></ul>
  5. 5. In this world of social media and online networks, traditional passive advertising is becoming less effective . That’s where social media marketing comes in So how can brands attract attention and get their message across?
  6. 6. First things first, what is social media marketing? <ul><li>- It’s the process of promoting your site or business through social media channels. </li></ul><ul><li>- It’s about creating buzz or news worthy events that become viral in nature. </li></ul><ul><li>- Some people describe social media marketing as </li></ul><ul><li>“ ad vertising that people WANT to engage with ” </li></ul><ul><li>- It is conversational. It allows for user participation and dialogue. </li></ul>
  7. 7. Five reasons why social media marketing can benefit your business: <ul><li>- Brand building </li></ul><ul><li>- Networking and new business opportunities </li></ul><ul><li>- Reputation management </li></ul><ul><li>- A channel to listen to and engage with consumers </li></ul><ul><li>- Monetizing! (increased website traffic, higher google ranking, promotion of products, cheaper spend on marketing) </li></ul>
  8. 8. Be heard ! <ul><li>Chances are, with or without your input, your brand is already being discussed online, or your products being reviewed. </li></ul><ul><li>What are people saying about you on twitter or facebook? </li></ul><ul><li>Or perhaps worse, maybe they’re not talking about you at all?! </li></ul>Can you afford NOT to be taking part in the conversation… to be responding to and influencing what is being said?
  9. 9. <ul><li>So can it be as simple as producing a video , </li></ul><ul><li>sticking it on YouTube and hoping it goes viral? </li></ul>Maybe 0.01% of the time! It’s about creating the right message on the right platform for your target audience
  10. 10. So what forms can social media marketing take? <ul><li>Creating and syndicating branded content to content sharing sites such as Youtube or flickr. </li></ul><ul><li>Blogger outreach , developing relationships with influential bloggers, or bloggers who have relevance to your brand. </li></ul><ul><li>Promoting branded content, brand information, promotions etc to bookmarking and aggregator sites such as digg delicious, and stumbleupon. </li></ul><ul><li>Creating branded channels and fan areas on social networks such as Facebook or Orkut </li></ul><ul><li>Having conversations with your customers on social networking sites or microblogging sites such as twitter </li></ul><ul><li>Making new connections or new business opportunities on professional networking sites such as Linkedin. </li></ul>
  11. 11. Summarised in Robert Scoble’s Social Starfish Outlining the different softwares of Social Media
  12. 12. The basic recipe for social media marketing success: <ul><li>Find out where your consumers or fans are online </li></ul><ul><li>Do your research. What are they talking about? What interests and motivates them? </li></ul><ul><li>Be original in your approach . Listen and be creative in your communications with them. Create content that they will want to engage with. </li></ul>But there is no one-size fits all approach. Here are some examples…
  13. 13. Brands such as Adidas Originals creating a Facebook group or fan page
  14. 14. Huffington Post <ul><li>US newspaper, the Huffington post, launched a social news website , using Facebook Connect. </li></ul>Facebook Connect enables users to log in to the Huff Post using their Facebook identities, and post their favourite articles direct to their Facebook profile. And filter the news stories according to what their friend consider important. By September 2009, the site had 6,825,000 unique users, up 50% from the previous year thanks to the Facebook referral traffic.
  15. 15. Yokmok blogger outreach <ul><li>Travel company Yokmok found a creative and cheap way to promote their holidays using the blogosphere. </li></ul><ul><li>They offered influential travel bloggers free last minute holidays. </li></ul><ul><li>In return, the bloggers simply had to blog about their Yokmok trip. </li></ul>
  16. 16. <ul><li>With over 19 million twitter users around the globe, twitter is </li></ul><ul><li>proving to be a big opportunity not just to grow your business, but </li></ul><ul><li>really engage with customers. </li></ul>Dell Outlet on Twitter Dell Outlet generated an extra $2 million in sales by creating a twitter feed to promote discount offers. As a side effect, they found customers asking them questions and talking to them via twitter, and loving it when they received a direct response. This direct relationship generated brand loyalty.
  17. 17. <ul><li>Your social media marketing strategy may </li></ul><ul><li>start with something as simple as using your </li></ul><ul><li>existing assets; </li></ul><ul><li>Posting your TV commercial on YouTube; </li></ul><ul><li>Or putting pictures of your products on flickr; </li></ul><ul><li>Or talking to your customers on twitter. </li></ul><ul><li>Or it could be so much more… </li></ul>
  18. 18. In today’s world, consumers are shaping brands as much as the brands themselves are. So the opportunity for brands to shape those conversations, find new business channels, and engage with their customers is LIMITLESS. Don’t get left behind