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No more 'us and them': How 20 years of digital communications smashed the boundaries between media and audience
This is a presentation given at the UK UPA's World Usability Day event in London in November 2010. The theme of World Usability Day was 'communication', and so I took the opportunity to look at how digital communication in the last twenty years has transformed the relationship between media companies and their audience, using plenty of examples from the Guardian where I work
Lead User Experience & Information Architect
at
Guardian News & Media
This is a presentation given at the UK UPA's World Usability Day event in London in November 2010. The theme of World Usability Day was 'communication', and so I took the opportunity to look at how digital communication in the last twenty years has transformed the relationship between media companies and their audience, using plenty of examples from the Guardian where I work
No more 'us and them': How 20 years of digital communications smashed the boundaries between media and audience
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UK UPA World Usability Day Event Martin Belam Information Architect, Guardian News & Media November 2010 @currybet www.currybet.net For an essay version of this presentation, please visit: http://www.currybet.net/cbet_blog/2010/11/belam-wud1.php
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The Times now has live 24/7 customer service thetimes.co.uk/livehelp
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And users have higher service level expectations
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Alan Rusbridger, Editor, The Guardian I think journalists have to ask themselves whether they really are the only figures of authority and whether they know more in all circumstances than their readers, or whether we can adopt a more, slightly more humble approach.
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Clay Shirky We are living through a shock of inclusion, where the former audience is becoming increasingly intertwined with all aspects of news, as sources who can go public on their own, as groups that can both create and comb through data in ways the professionals can't, as disseminators and syndicators and users of the news. This shock of inclusion is coming from the outside in, driven not by the professionals formerly in charge, but by the former audience.