Aim First, Shoot Second: Mastering the complexity of B2B digital marketing

Aim First, Shoot Second:
Mastering the complexity of
B2B digital marketing
#socalbma

Chris Bennett
CEO/Founder
97thFloor.com
@chrisbennett - @97thfloor
SoCalBMA.org
@socalbma
#socalbma

Marketing Agency of the Year
2014 Stevie Awards

Download This Deck Here:
bit.ly/SoCalBma

What we are Going to Cover
Where to start with content for social
Promotion tips on social
Get more mileage with repurposing content
Interactive marketing apps

B2B Marketing
image credit: http://www.firstpeople.us/pictures/bear/bear-catching-salmon.html

Now that I have added to
you’re anxiety

Social Sites We Will Be Covering

What We Are Not Going to Cover

Stats from study coming soon by www.salesforce.com

“80% of publications about our company were the
result of InMail enquires (Forbes, PCMag, PCWorld,
ZDNet, etc). And probably at least 50% of our biggest
leads were the result of using LinkedIn InMails.”
- Dmitry Davydov, Chief Marketing
Officer at Bitrix24
http://medialeaders.com/public-relations-tips-brands/

Bet you didn’t know that

submit your slides on Wed/Thur

http://www.slideshare.net/BlueCoat/mobile-securityrisks/

Use the custom Tweet button to “trend
in social media” and get on the SlideShare
Homepage.

https://www.bluecoat.com/company-blog/2014-02-20/why-your-mobile-device-isn%E2%80%99t-secure-you-think
Use a custom button to entice
people to click through to your site.

Stats from study coming soon by www.salesforce.comStats from study coming soon by www.salesforce.com

Thats Good

The newly launched Autoplay
feature has helped short form
videos perform really well.
Use what you are making on
Instagram or Vine and post on
FB. We are seeing really good
engagement for no extra
effort.

Very few, if any of you will
want to use Vine.

If you do, start by repurposing
existing videos.

Integrate with your Twitter
campaigns.

But 100% of the
Internet gets news
from Reddit.

Altruistic content
WINS on Reddit.

Altruistic content
WINS on the Entire
Internet.

You’re working harder than a T-Rex making a bed

Make your Social
Consistent With
Social Mark UP

Start by making your Social Consistent with Open Graph
http://time.com/2863227/ending-the-war-on-fat/
B
l
o
g
!
P
o
s
t

!
<title>The Pixar Theory</title>

<meta property='og:locale' content='en_US'/>

<meta property='og:type' content='article'/>

<meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor
#pixartheory'/>

<meta property='og:description' content='Every Pixar movie is connected. This interactive
graphic tells the story of how and why.'/>

<meta property='og:url' content='http://www.pixartheory.com'/>

<meta property='og:site_name' content='The Pixar Theory'/>

<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/
The-Pixar-Theory-share-1.jpg'/>

The-Pixar-Theory-share-2.jpg'/>

kitty.jpg'/>

https://developers.facebook.com/docs/opengraph

https://dev.twitter.com/docs/cards

https://dev.twitter.com/docs/cards/validation/validator

Get more mileage out of your existing efforts

Find your top performing content
PixarTheory.com

Interactive Marketing App
https://www.discover.com/student-loans/majors/

Blog Post
https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

To SlideShare
http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

Make your images dance for more flavor
https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Use what you are
already doing.

http://www.digicert.com/news/increasing-online-trust-infographic.htm

http://www.slideshare.net/DigiCertCom/increasing-onlinetrust

Interactive Marketing Apps
Get on the Bandwagon

https://turbotaxcpaselect.intuit.com/history-of-taxes/

Interactive's are engaging.
Calls to action convert.
https://turbotaxcpaselect.intuit.com/history-of-taxes/

Useful, Altruistic Content WINS!

http://techpageone.dell.com/big-data-powering-world/

https://www.discover.com/student-loans/majors/

Recap
Where to start with content for social
Promotion tips on social
Get more mileage with repurposing content
Interactive marketing apps

Chris Bennett
CEO/Founder
97thFloor.com
@chrisbennett - @97thfloor
https://www.linkedin.com/company/97th-floor
!
SoCalBMA.org
@socalbma
https://www.linkedin.com/company/SoCalBMA
https://www.facebook.com/SoCalBMA
#socalbma

Aim First, Shoot Second: Mastering the complexity of B2B digital marketing

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Aim First, Shoot Second: Mastering the complexity of B2B digital marketing